The impact of tourism mini-movies on destination image: The influence of travel motivation and advertising disclosure
Open accessAbstract
Despite the growing use of mini-movies by tourism marketers, the effectiveness of this approach on inducing positive destination image remains relatively unexplored. This study examines the effectiveness of mini-movies in facilitating positive destination image while considering the influence of travel motivation and advertising disclosure via a 2 (travel motivation prime: presence versus absence) × 2 (advertising: disclosure versus non-disclosure) between-subjects experimental design. The methodology details the process of eliciting an individual's memorable tourism experience to prime future travel motivations. The study discusses implications for destinations that are looking to leverage the impact of mini-movies in their branding strategies.Abbreviations: DMO: destination marketing organization; SD: standard deviation; ANOVA: analysis of variance
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- Findingown data§ Measure of destination image
There was a significant interaction effect of travel motivation and advertising disclosure on destination image, F(1, 152) = 11.648, p = 0.001.
“Additionally, the results reveal a significant interaction effect of travel motivation and advertising disclosure on destination image, F (1, 152) = 11.648,p = 0.001).”
Quote in the paperSubstantial claim- Rests on an assumption: The travel motivation prime (eliciting memorable tourism experiences vs filler activity) effectively induced travel motivation.
- Rests on an assumption: The advertising disclosure manipulation effectively manipulated participants' awareness that the mini-movie was an advertisement.
- Findingown data§ Measure of destination image
Among participants primed with a filler activity (not motivated to travel), disclosing the advertising nature of the mini-movie prior to watching resulted in similar-albeit slightly more positive-overall destination image of Peru (M = 4.68, SD = .60) than those not informed that the mini-movie is an advertisement prior to watching (M = 4.60, SD = .49).
“For participants who were primed with the filler activity (i.e., not motivated to travel), disclosing the advertising nature of the mini-movie prior to watching actually resulted in similar -albeit slightly more positive -overall destination image of Peru (M = 4.68, SD = .60)than those who were not informed that the mini-movie is an advertisement prior to watching (M = 4.60, SD = .49).”
Quote in the paperSubstantial claim- Rests on an assumption: The travel motivation prime (eliciting memorable tourism experiences vs filler activity) effectively induced travel motivation.
- Rests on an assumption: The advertising disclosure manipulation effectively manipulated participants' awareness that the mini-movie was an advertisement.
- Findingown data§ Measure of destination image
Participants primed with a motivation to travel prior to watching the tourism mini-movie formed a more positive overall destination image of Peru (M = 4.90, SD = .46) than those primed with a filler activity (M = 4.64, SD = .53).
“Participants formed a more positive overall destination image of Peru when they were primed with a motivation to travel prior to watching the tourism mini-movie (M = 4.90, SD = .46)than those who were primed with the filler activity (M = 4.64, SD = .53).”
Quote in the paperSubstantial claim- Rests on an assumption: The travel motivation prime (eliciting memorable tourism experiences vs filler activity) effectively induced travel motivation.
- Findingown data§ Measure of destination image
There was a significant main effect of travel motivation on overall destination image, F(1, 152) = 10.721, p = 0.001.
“The results indicate a significant main effect of travel motivation on destination image, F (1, 152) = 10.721;p = 0.001.”
Quote in the paperSubstantial claim- Rests on an assumption: The travel motivation prime (eliciting memorable tourism experiences vs filler activity) effectively induced travel motivation.
- Findingown data§ Measure of destination image
Participants who were not informed the mini-movie is an advertisement prior to watching formed a more positive overall destination image of Peru (M = 4.89, SD = .50) than those in the disclosure condition (M = 4.68, SD = .49).
“Participants who were not informed the mini-movie is an advertisement prior to watching the video formed more a positive overall destination image of Peru (M = 4.89, SD = .50)than those in the disclosure condition who were told that the mini-movie is an advertisement prior to watching (M = 4.68, SD = .49).”
Quote in the paperSubstantial claim- Rests on an assumption: The advertising disclosure manipulation effectively manipulated participants' awareness that the mini-movie was an advertisement.
- Findingown data§ Measure of destination image
There was a significant main effect of advertising disclosure on overall destination image, F(1, 152) = 5.407, p = 0.021.
“The results also indicated a main effect for advertising disclosure, F (1, 152) = 5.407; p = 0.021).”
Quote in the paperSubstantial claim- Rests on an assumption: The advertising disclosure manipulation effectively manipulated participants' awareness that the mini-movie was an advertisement.
- Premisecitation§ Influence of advertising disclosure on destination image
The nature of drama gives mini-movies an advantage because viewers may perceive mini-movies as entertainment more than deliberate advertising.
“The nature of drama gives mini-movies an advantage because viewers may perceive mini-movies as entertainment more than deliberate advertising (Hudson & Tung, 2015).”
Quote in the paperSubstantial claim0 of 1 sources checked- cites Hudson & Tung, 2015
Couldn’t be matched to a paper in Crossref, so it can’t be checked.
- Premisecitation§ Influence of travel motivation on destination image
People with different motivations can perceive the same destination in their own ways.
“Motivation can influence tourists' evaluation of the affective component of destination image (Gartner, 1993) and people with different motivations can perceive the same destination in their own ways (Beerli & Martin, 2004).”
Quote in the paperSubstantial claim0 of 1 sources checked- cites Beerli & Martin, 2004
Couldn’t be matched to a paper in Crossref, so it can’t be checked.
- Premisecitation§ Influence of travel motivation on destination image
Motivation can influence tourists' evaluation of the affective component of destination image.
“Motivation can influence tourists' evaluation of the affective component of destination image (Gartner, 1993) and people with different motivations can perceive the same destination in their own ways (Beerli & Martin, 2004).”
Quote in the paperSubstantial claim0 of 1 sources checked- cites Gartner, 1993
Couldn’t be matched to a paper in Crossref, so it can’t be checked.
- Interpretationreasoning§ Influence of travel motivation on destination image
An individual's motivation could impact his/her subsequent formation of destination image.
“Overall, an individual's motivation could impact his/her subsequent formation of destination image.”
Quote in the paperSubstantial claim - Study design and conductnone given§ Participants and design
None of the participants had visited Peru.
“None of the participants have visited Peru, which is an important consideration in studies related to destination image as evaluations of destination image could be influenced by prior experiences and/or repeat visitation (Echtner & Ritchie, 1993).”
Quote in the paperSubstantial claim - Premisecitation§ INTRODUCTION
An individual's evaluation of destination attributes may vary depending on his/her motivational state.
“However, research also suggests an individual's evaluation of destination attributes may vary depending on his/her motivational state (Andreu, Kozak, Avci & Cifter, 2005).”
- Also stated in: § DISCUSSION · plain
“This supports previous research that an individual's evaluation of destination attributes may vary depending on his/her motivational state (Andreu, Kozak, Avci & Cifter, 2005;Baloglu & Mccleary, 1999).”
Quote in the paperSubstantial claim0 of 2 sources checked- Rests on an assumption: The travel motivation prime (eliciting memorable tourism experiences vs filler activity) effectively induced travel motivation.
- Also stated in: § DISCUSSION · plain
- Interpretationcitation§ Participants and design
A pretest-posttest experimental design may not be suitable for examining the effects of mini-movies on destination image because it would induce considerable pretesting effects.
“The nature of a pretest-posttest experimental design may not be suitable as it would induce considerable pretesting effects (Yang et al., 2015); for example, participants' pretest assessment of destination image may affect their posttest evaluation since they may remember their initial ratings given that they are only exposed to a video clip of only several minutes.”
Quote in the paperSubstantial claim0 of 1 sources checked- cites Yang et al., 2015
Couldn’t be matched to a paper in Crossref, so it can’t be checked.
- Premisecitation§ Influence of travel motivation on destination image
Motivation to travel has been identified as an influential factor in destination image formation.
“A tourist's image of a destination is an important consideration during the destination selection process (Hudson, Wang & Gil, 2011), and motivation to travel (or travel motivation) has been identified as an influential factor in destination image formation (Baloglu & Mccleary, 1999).”
Quote in the paperSubstantial claim0 of 1 sources checked- cites Baloglu & Mccleary, 1999 source
- Study design and conductreasoning§ LIMITATIONS AND FUTURE RESEARCH
The external environment of the experiment was not highly controlled.
“Second, the external environment of the experiment was not highly controlled.”
Quote in the paperNot a substantial claim - Premisecitation§ LITERATURE REVIEW Tourism mini-movies and destination image
The use of imagery and stories in mini-movies can build an emotional link between a destination and its potential visitors, setting the foundation for tourists to form positive destination images.
“The use of imagery and stories in mini-movies can build an emotional link between a destination and its potential visitors, setting the foundation for tourists to form positive destination images (Morgan, Pritchard & Piggott, 2001).”
Quote in the paperSubstantial claim0 of 1 sources checked- cites Morgan, Pritchard & Piggott, 2001
Couldn’t be matched to a paper in Crossref, so it can’t be checked.
- Premisecitation§ DISCUSSION
Consumers perceive motion pictures as more credible than traditional advertisements.
“Since consumers perceive motion pictures as more credible than traditional advertisements (Hudson & Ritchie, 2006)”
Quote in the paperSubstantial claim0 of 1 sources checked- cites Hudson & Ritchie, 2006 source
- Premisecitation§ Influence of advertising disclosure on destination image
Skepticism towards tourism promotions could negatively influence the overall persuasiveness of an advertisement message.
“Rational consumers normally discount overly positive claims (Goldberg and Hartwick, 1990), and skepticism towards tourism promotions could negatively influence the overall persuasiveness of an advertisement message (Rozier-Rich & Santos, 2011).”
Quote in the paperSubstantial claim0 of 1 sources checked- cites Rozier-Rich & Santos, 2011 source
- Interpretationown data§ DISCUSSION
Viewers' reactance to persuasion attempts by the tourism mini-movie could be influenced by their current motivational state.
“This suggests that viewers' reactance to persuasion attempts by the tourism mini-movie could be influenced by their current motivational state.”
Quote in the paperSubstantial claim- Rests on an assumption: The travel motivation prime (eliciting memorable tourism experiences vs filler activity) effectively induced travel motivation.
- Rests on an assumption: The advertising disclosure manipulation effectively manipulated participants' awareness that the mini-movie was an advertisement.
- Interpretationreasoning§ DISCUSSION
Motivated travelers could form resistance to tourism promotions when they perceive their freedom is limited by persuasion attempts.
“Second, this study contributes to the literature on the influence of reactance on persuasion; more specifically, as informed by reactance theory, this study suggests motivated travelers could form resistance to tourism promotions when they perceive their freedom is limited by persuasion attempts.”
Quote in the paperSubstantial claim- Rests on an assumption: The travel motivation prime (eliciting memorable tourism experiences vs filler activity) effectively induced travel motivation.
- Rests on an assumption: The advertising disclosure manipulation effectively manipulated participants' awareness that the mini-movie was an advertisement.
- Premisecitation§ Influence of advertising disclosure on destination image
Rational consumers normally discount overly positive claims.
“Rational consumers normally discount overly positive claims (Goldberg and Hartwick, 1990), and skepticism towards tourism promotions could negatively influence the overall persuasiveness of an advertisement message (Rozier-Rich & Santos, 2011).”
Quote in the paperSubstantial claim0 of 1 sources checked- cites Goldberg and Hartwick, 1990 source
- Study design and conductnone given§ LIMITATIONS AND FUTURE RESEARCH
The small sample in this study was generally drawn from undergraduate students from a large university.
“First, the small sample in this study was generally drawn from undergraduate students from a large university.”
Quote in the paperNot a substantial claim - Study design and conductown data§ Measure of destination image
Six of the eight destination image factors had reliability scores greater than .70.
“The reliability scores for six of the eight factors were greater than .70(Nunnally, 1978).”
Quote in the paperNot a substantial claim0 of 1 sources checked- cites Nunnally, 1978
Couldn’t be matched to a paper in Crossref, so it can’t be checked.
- Interpretationreasoning§ LIMITATIONS AND FUTURE RESEARCH
This sample could restrict the generalizability of the results to the broader population.
“This sample could restrict the generalizability of the results to the broader population.”
Quote in the paperNot a substantial claim - Premisecitation§ Influence of advertising disclosure on destination image
When advertisements are perceived as valuable and informative, they elicit less irritation and avoidance from viewers.
“However, when advertisements are perceived as valuable and informative, they elicit less irritation and avoidance from viewers (Pasadeos, 1990;Edward, Li, & Lee, 2002).”
Quote in the paperSubstantial claim0 of 2 sources checked- cites Pasadeos, 1990
Couldn’t be matched to a paper in Crossref, so it can’t be checked.
- cites Edward, Li, & Lee, 2002
Couldn’t be matched to a paper in Crossref, so it can’t be checked.
- Study design and conductnone given§ LIMITATIONS AND FUTURE RESEARCH
Participants were not screened for previous experiences to Peru.
“Since participants were not screened for previous experiences to Peru”
Quote in the paperSubstantial claim - Interpretationown data§ INTRODUCTION
The manipulation process in this study provides details of an effective methodological procedure that can prime an individual's travel motivation.
“Additionally, the manipulation process in this study provides details of an effective methodological procedure that can prime an individual's travel motivation.”
Quote in the paperSubstantial claim - Premisecitation§ Influence of advertising disclosure on destination image
With characters and plots, mini-movies typically employ a narrative storytelling technique to reduce cognitive resistance.
“With characters and plots, mini-movies typically employ a narrative storytelling technique to reduce cognitive resistance (Green & Brock, 2000).”
Quote in the paperSubstantial claim0 of 1 sources checked- cites Green & Brock, 2000 source
- Premisecitation§ Influence of advertising disclosure on destination image
Viewers voluntarily choose to be emotionally engaged with mini-movies in which they can feel relaxed from daily routine.
“Viewers voluntarily choose to be emotionally engaged with minimovies in which they can feel relaxed from daily routine (Chen, 2015).”
Quote in the paperSubstantial claim0 of 1 sources checked- cites Chen, 2015
Couldn’t be matched to a paper in Crossref, so it can’t be checked.
- Premisecitation§ Influence of advertising disclosure on destination image
The use of storylines in mini-movies is a form of branded entertainment which is not overtly recognized as an attempt to persuade.
“The use of storylines in mini-movies is a form of branded entertainment which is not overtly recognized as an attempt to persuade (Raney et al., 2003).”
Quote in the paperSubstantial claim0 of 1 sources checked- cites Raney et al., 2003 source
- Study design and conductown data§ Measure of destination image
The overall reliability of the destination image scale is .87.
“Inclusive of all measurement items, the overall reliability of the destination image scale is .87.”
Quote in the paperNot a substantial claim - Premisecitation§ DISCUSSION
A positive motivational state may drive individuals to search for signs in external communication material that could contain the promise of solving their needs.
“A positive motivational state may drive individuals to search for signs in external communication material that could contain the promise of solving their needs (Gnoth, 1997).”
Quote in the paperSubstantial claim0 of 1 sources checked- cites Gnoth, 1997 source
- Premisecitation§ LITERATURE REVIEW Tourism mini-movies and destination image
In the context of tourism, the use of motion pictures (e.g., both films and mini-movies) as a source has been found to facilitate emotional and affective destination images for tourists.
“In the context of tourism, the use of motion pictures (e.g., both films and mini-movies) as a source has been found to facilitate emotional and affective destination images for tourists (Belch & Belch, 2009).”
Quote in the paperNot a substantial claim0 of 1 sources checked- cites Belch & Belch, 2009
Couldn’t be matched to a paper in Crossref, so it can’t be checked.
- May combine two claims. 12
- Classified as probably not a substantial claim. 29
- The quote only partly states this claim. 1
May combine two claims.
Findingown data§ AbstractThe findings indicate significant main and interaction effects of travel motivation and advertising disclosure on evaluations of destination image.
“The findings indicate significant main and interaction effects of travel motivation and advertising disclosure on evaluations of destination image.”
Quote in the paperSubstantial claimProbably not a substantial claim: may not pass S3 (load-bearing).
Findingown data§ Measure of destination imageThe composite means for natural state (M = 5.92), interest/adventure (M = 5.72), and inexpensiveness (M = 4.68) were the highest among the eight destination image factors.
“The composite means for the factors, natural state (M = 5.92), interest/adventure (M = 5.72), and inexpensiveness (M = 4.68) were the highest among the eight factors.”
Quote in the paperNot a substantial claimProbably not a substantial claim: may not pass S3 (load-bearing).
Premisecitation§ Influence of travel motivation on destination imageExternal attributes such as beaches or tourism attractions can arouse pull motivations.
“For example, external attributes such as beaches or tourism attractions can arouse pull motivations (Crompton, 1979;Yoon & Uysal, 2005).”
Quote in the paperNot a substantial claim0 of 2 sources checked- cites Crompton, 1979 source
- cites Yoon & Uysal, 2005
Couldn’t be matched to a paper in Crossref, so it can’t be checked.
Probably not a substantial claim: may not pass S3 (load-bearing).
Premisecitation§ Influence of advertising disclosure on destination imageDifferent information sources have different effects on destination image formation.
“For instance, Beerli and Martin (2004) found that different information sources have different effects on destination image formation.”
Quote in the paperNot a substantial claim0 of 1 sources checked- cites Beerli and Martin (2004)
Couldn’t be matched to a paper in Crossref, so it can’t be checked.
Classified as probably not a substantial claim.
Interpretationreasoning§ METHODOLOGYThe measurement scale from Hudson, Wang and Gil (2011) is well-suited to the context of this study because its items pertain to South America, which is appropriate as this study focused on Peru.
“This scale is well-suited to the context of this study (i.e., tourism mini-movie); more specifically, the scale items used in Hudson, Wang and Gil (2011) pertains to South America, which is appropriate as this study focused on the South American destination of Peru.”
Quote in the paperSubstantial claim0 of 1 sources checked- cites Hudson, Wang and Gil (2011) source
Probably not a substantial claim: may not pass S3 (load-bearing).
Premisecitation§ Influence of advertising disclosure on destination imageCertain impressions gained from one source of information could be more important than another source in shaping attitudes.
“Bolan and Williams (2008) suggested that certain impressions gained from one source of information could be more important than another source in shaping attitudes.”
Quote in the paperNot a substantial claim0 of 1 sources checked- cites Bolan and Williams (2008)
Couldn’t be matched to a paper in Crossref, so it can’t be checked.
Classified as probably not a substantial claim.
Premisecitation§ Influence of travel motivation on destination imageTourists can form an affective image of a destination that is consistent with the fulfillment of their internal motivations.
“However, tourists can also form an affective image of a destination that is consistent with the fulfillment of their internal motivations; for example, an image of a destination that provides opportunities for rest, relaxation and escape can align with an individual's internal desires for escape, rest and relaxation (Yoon & Uysal, 2005).”
Quote in the paperSubstantial claim0 of 1 sources checked- cites Yoon & Uysal, 2005
Couldn’t be matched to a paper in Crossref, so it can’t be checked.
Probably not a substantial claim: may not pass S3 (load-bearing).
Premisecitation§ INTRODUCTIONThe use of mini-movies by destination marketing organizations to build destination brands has grown rapidly over the past few years.
“The use of mini-movies by destination marketing organizations (DMOs) to build destination brands has grown rapidly over the past few years (Shani, Chen, Wang, & Hua, 2010).”
Quote in the paperNot a substantial claim0 of 1 sources checked- cites Shani, Chen, Wang, & Hua, 2010 source
Classified as probably not a substantial claim.
Study design and conductreasoning§ Participants and designTo ensure the destination of the mini-movie was not disclosed to participants prior to viewing, participants were not screened with questions about their previous tourism experiences to Peru or South America.
“To ensure the destination of the mini-movie was not disclosed to participants prior to viewing, participants were not screened with questions that inquired about their previous tourism experiences to Peru or South America.”
Quote in the paperSubstantial claimClassified as probably not a substantial claim.
Study design and conductreasoning§ Participants and designParticipants were randomly assigned to one of four conditions in a 2 (travel motivation prime: presence vs. absence) x 2 (advertising: disclosure vs. non-disclosure) between-subjects experimental design.
“participants were randomly assigned to one of four conditions in a 2 (travel motivation prime: presence vs. absence) x 2 (advertising: disclosure vs. non-disclosure) between-subjects experimental design.”
Quote in the paperSubstantial claimClassified as probably not a substantial claim.
Premisecitation§ INTRODUCTIONResearch in film tourism suggests moviegoers could be motivated to travel to a destination by the characters, actors, plot, and setting after watching a film.
“For example, research in film tourism suggests moviegoers could be motivated to travel to a destination by the characters, actors, plot, and setting after watching a film (Kim, Agrusa, Chon, & Cho, 2008;Pan & Tsang, 2014).”
Quote in the paperSubstantial claim0 of 2 sources checked- cites Kim, Agrusa, Chon, & Cho, 2008
Couldn’t be matched to a paper in Crossref, so it can’t be checked.
- cites Pan & Tsang, 2014
Couldn’t be matched to a paper in Crossref, so it can’t be checked.
Classified as probably not a substantial claim.
Interpretationreasoning§ Participants and designThe use of a factorial experimental design in this study is appropriate for examining the impact of a tourism mini-movie on inducing destination image.
“Overall, the use of a factorial experimental design in this study is considered appropriate for examining the impact of a tourism mini-movie on inducing destination image.”
Quote in the paperSubstantial claimClassified as probably not a substantial claim.
Premisecitation§ Influence of advertising disclosure on destination imageReactance theory from social psychology can provide insight into the persuasiveness of tourism mini-movies.
“Here, reactance theory from social psychology (Brehm, 1966;Clee & Wicklund, 1980) can provide insight into the persuasiveness of tourism mini-movies.”
Quote in the paperSubstantial claim0 of 2 sources checked- cites Brehm, 1966
Couldn’t be matched to a paper in Crossref, so it can’t be checked.
- cites Clee & Wicklund, 1980 source
Probably not a substantial claim: may not pass S3 (load-bearing).
Premisecitation§ LITERATURE REVIEW Tourism mini-movies and destination imageThe presentations of images, emotions and stories in a tourism mini-movie could be effective to capture tourists' attention.
“The presentations of images, emotions and stories in a tourism mini-movie could be effective to capture tourists' attention (Chen, 2015) and tourism marketers are starting to adopted mini-movies as a vivid approach to foster positive destination image (Fan, 2012).”
Quote in the paperNot a substantial claim0 of 1 sources checked- cites Chen, 2015
Couldn’t be matched to a paper in Crossref, so it can’t be checked.
May combine two claims.
Premisecitation§ Influence of advertising disclosure on destination imageMini-movies offer information and entertainment value that aim to facilitate communication between advertisers and viewers, and could reduce consumers' resistance to embedded brand promotions as they generally attract voluntary viewing with the characteristics of an entertaining short film.
“To re-emphasize, mini-movies offer information and entertainment value that aim to facilitate communication between advertisers and viewers, and could reduce consumers' resistance to embedded brand promotions as they generally attract voluntary viewing with the characteristics of an entertaining short film (Raney et al., 2003).”
Quote in the paperSubstantial claim0 of 1 sources checked- cites Raney et al., 2003 source
Probably not a substantial claim: may not pass S3 (load-bearing).
Interpretationreasoning§ LIMITATIONS AND FUTURE RESEARCHThe conditions in the environment (e.g., external noise and other distractions) could have directed participants' full attention away from the mini-movie.
“The conditions in the environment (e.g., external noise and other distractions) could have directed participants' full attention away from the mini-movie.”
Quote in the paperNot a substantial claimClassified as probably not a substantial claim. May combine two claims.
Premisenone given§ Participants and designThe protagonist in Peru's mini-movie is a young adult with a storyline intended to resonate with youth travelers.
“Third, the protagonist in Peru's mini-movie is a young adult with a storyline intended to resonate with youth travelers.”
Quote in the paperSubstantial claimMay combine two claims.
Premisecitation§ Influence of advertising disclosure on destination imageWhen consumers are exposed to advertising claims, they may arouse skepticism and question the advertising claims based on prior beliefs; in doing so, they may resist the claims and form negative image towards a product.
“When consumers are exposed to advertising claims, they may arouse skepticism and question the advertising claims based on prior beliefs; in doing so, they may resist the claims and form negative image towards a product (Koslow, 2000).”
Quote in the paperSubstantial claim0 of 1 sources checked- cites Koslow, 2000 source
Probably not a substantial claim: may not pass S3 (load-bearing).
Study design and conductreasoning§ LIMITATIONS AND FUTURE RESEARCHThe lack of prior travel history to the destination was largely a function of the sample of participants in Asia.
“the lack of prior travel history to the destination was largely a function of the sample of participants in Asia”
Quote in the paperNot a substantial claimProbably not a substantial claim: may not pass S3 (load-bearing).
Premisecitation§ LITERATURE REVIEW Tourism mini-movies and destination imageHudson, Wang and Gil (2011) found that 13% of tourists initially showed interest in a destination after seeing it in a movie.
“For example, Hudson, Wang and Gil (2011) found that 13% of tourists initially showed interest in a destination after seeing it in a movie.”
Quote in the paperNot a substantial claim0 of 1 sources checked- cites Hudson, Wang and Gil (2011) source
Probably not a substantial claim: may not pass S3 (load-bearing). May combine two claims.
Premisecitation§ LITERATURE REVIEW Tourism mini-movies and destination imageTourists are often inspired by the setting shown in a movie, and visit the destination to recreate the experience.
“Tourists are often inspired by the setting shown in a movie, and visit the destination to recreate the experience (Riley, Baker & Van Doren, 1998).”
Quote in the paperNot a substantial claim0 of 1 sources checked- cites Riley, Baker & Van Doren, 1998 source
Probably not a substantial claim: may not pass S3 (load-bearing). May combine two claims.
Premisecitation§ LITERATURE REVIEW Tourism mini-movies and destination imageLike films, tourism mini-movies seek to impress viewers and persuade them to visit a destination by drawing them into an experiential situation.
“Like films, tourism mini-movies seek to impress viewers (Hudson & Ritchie, 2006) and persuade them to visit a destination by drawing them into an experiential situation (Moyer-Guse, 2008).”
Quote in the paperNot a substantial claim0 of 2 sources checkedProbably not a substantial claim: may not pass S3 (load-bearing).
Study design and conductnone given§ LIMITATIONS AND FUTURE RESEARCHParticipants were recruited via convenience sampling at different locations.
“Third, participants were recruited via convenience sampling at different locations.”
Quote in the paperNot a substantial claimProbably not a substantial claim: may not pass S3 (load-bearing).
Premisecitation§ LITERATURE REVIEW Tourism mini-movies and destination imageMotion pictures can construct favorable destination impressions by featuring landscape, and social and cultural points that tourists wish to explore.
“Motion pictures can construct favorable destination impressions by featuring landscape, and social and cultural points that tourists wish to explore (Riley & Van Doren, 1992).”
Quote in the paperNot a substantial claim0 of 1 sources checked- cites Riley & Van Doren, 1992 source
Classified as probably not a substantial claim. May combine two claims.
Premisenone given§ Participants and designThe advertising nature of the mini-movie is only revealed at the end of the video; the DMO of Peru is undisclosed throughout the video clip until the end.
“Second, the advertising nature of the mini-movie is only revealed at the end of the video; that is, the DMO of Peru is undisclosed throughout the video clip until the end, which is a relevant consideration for the condition of this study (advertising: disclosure vs. non-disclosure).”
Quote in the paperSubstantial claimMay combine two claims.
Premisecitation§ Influence of advertising disclosure on destination imageStorylines in mini-movies can help overcome resistance, fostering more consumer engagement and experience towards a product or service.
“Recent research suggests that storylines in mini-movies can help overcome resistance, fostering more consumer engagement and experience towards a product or service (Phillips & McQuarrie, 2010).”
Quote in the paperSubstantial claim0 of 1 sources checked- cites Phillips & McQuarrie, 2010 source
May combine two claims.
Premisecitation§ Influence of advertising disclosure on destination imageRather than being disrupted and persuaded to watch advertisements, viewers could perceive messages from mini-movies as less persuasion but more natural and real.
“Rather than being disrupted and persuaded to watch advertisements, viewers could perceive messages from mini-movies as less persuasion but more natural and real (Green & Brock, 2000).”
Quote in the paperSubstantial claim0 of 1 sources checked- cites Green & Brock, 2000 source
Probably not a substantial claim: may not pass S2 (checkable).
Interpretationreasoning§ Influence of advertising disclosure on destination imageReaction theory is an appropriate consideration for this study as participants are exposed to persuasion in a tourism mini-movie.
“Overall, reaction theory is an appropriate consideration for this study as participants are exposed to persuasion in a tourism mini-movie.”
Quote in the paperNot a substantial claimMay combine two claims. The quote only partly states this claim.
Interpretationreasoning§ DISCUSSIONIf the credibility of a mini-movie is reduced by disclosing the underlying advertising intention to individuals prior to their viewing, individuals may activate their reactance and change the meaning of the advertisement, moving their image of the destination to the opposite direction of the advertising effort.
“if the credibility of a mini-movie is reduced by disclosing the underlying advertising intention to individuals prior to their viewing, individuals may activate their reactance and”
Quote in the paperSubstantial claimProbably not a substantial claim: may not pass S3 (load-bearing).
Premisecitation§ LITERATURE REVIEW Tourism mini-movies and destination imageTourism marketers are starting to adopt mini-movies as a vivid approach to foster positive destination image.
“The presentations of images, emotions and stories in a tourism mini-movie could be effective to capture tourists' attention (Chen, 2015) and tourism marketers are starting to adopted mini-movies as a vivid approach to foster positive destination image (Fan, 2012).”
Quote in the paperNot a substantial claim0 of 1 sources checked- cites Fan, 2012
Couldn’t be matched to a paper in Crossref, so it can’t be checked.
Probably not a substantial claim: may not pass S3 (load-bearing).
Study design and conductcitation§ Measure of destination imageThe destination image scale was adopted from Hudson, Wang and Gil (2011).
“Participants were asked to evaluate their destination image of Peru after watching the mini-movie using the measurement scale adopted from Hudson, Wang and Gil (2011).”
Quote in the paperNot a substantial claim0 of 1 sources checked- cites Hudson, Wang and Gil (2011) source
Probably not a substantial claim: may not pass S3 (load-bearing).
Study design and conductnone given§ LIMITATIONS AND FUTURE RESEARCHIn this study, participants have never visited Peru.
“In this study, participants have never visited Peru; yet, evaluations of destination image could be influenced by prior experiences and/or repeat visitation (Echtner & Ritchie, 1993).”
Quote in the paperNot a substantial claimProbably not a substantial claim: may not pass S3 (load-bearing).
Premisecitation§ LITERATURE REVIEW Tourism mini-movies and destination imageTourism mini-movies typically feature the attractiveness of a destination to facilitate emotional responses in potential tourists' minds.
“Tourism mini-movies typically feature the attractiveness of a destination to facilitate emotional responses in potential tourists' minds (Schiffman, O'Cass, Paladino, & Carlson, 2013).”
Quote in the paperNot a substantial claim0 of 1 sources checked- cites Schiffman, O'Cass, Paladino, & Carlson, 2013
Couldn’t be matched to a paper in Crossref, so it can’t be checked.
May combine two claims.
Interpretationown data§ DISCUSSIONOne's overall assessment of destination image could depend on his/her reactance to the persuasion attempt as well as his/her motivational state prior to watching a tourism mini-movie.
“Taken together, this study contributes to the literature on destination image by demonstrating that one's overall assessment of destination image could depend on his/her reactance to the persuasion attempt as well as his/her motivational state prior to watching a tourism mini-movie.”
Quote in the paperSubstantial claim- Rests on an assumption: The travel motivation prime (eliciting memorable tourism experiences vs filler activity) effectively induced travel motivation.
- Rests on an assumption: The advertising disclosure manipulation effectively manipulated participants' awareness that the mini-movie was an advertisement.
Probably not a substantial claim: may not pass S3 (load-bearing).
Study design and conductcitation§ Measure of destination imageThe destination image scale comprises eight factors: comfort/security, interest/adventure, natural state, cultural facilitation, resort atmosphere/climate, cultural similarity, inexpensiveness, and lack of language barrier.
“Consistent with the original measure, the eight factors are comfort/security, interest/adventure, natural state, cultural facilitation, resort atmosphere/climate, cultural similarity, inexpensiveness, and lack of language barrier.”
- Also stated in: § LIMITATIONS AND FUTURE RESEARCH · plain
“This study identified eight dimensions in the destination image of Peru: comfort/security, interest/adventure, natural state, cultural facilitation, resort atmosphere/climate, cultural similarity, inexpensiveness, and lack of language barrier.”
Quote in the paperNot a substantial claim- Also stated in: § LIMITATIONS AND FUTURE RESEARCH · plain
Probably not a substantial claim: may not pass S3 (load-bearing). May combine two claims.
Premisecitation§ LIMITATIONS AND FUTURE RESEARCHEvaluations of destination image could be influenced by prior experiences and/or repeat visitations.
“Fifth, evaluations of destination image could be influenced by prior experiences and/or repeat visitations (Echtner & Ritchie, 1993).”
Quote in the paperNot a substantial claim0 of 1 sources checked- cites Echtner & Ritchie, 1993 source
The paper relies on this without support.
The effectiveness of mini-movies in inducing positive destination image remains relatively unexplored.
“Despite the growing use of mini-movies by tourism marketers in destination marketing, the effectiveness of this approach on inducing positive destination image remains relatively unexplored.”
The paper relies on this without support.
This is the first study to date to examine the interaction of travel motivation and advertising disclosure on destination image.
“To the best of the authors' knowledge, this is the first study todate to examine the interaction of travel motivation and advertising disclosure on destination image.”
The paper relies on this without support.
The travel motivation prime (eliciting memorable tourism experiences vs filler activity) effectively induced travel motivation.
“The manipulation process in this study detailed an effective methodological procedure to prime an individual's motivation to travel.”
“This procedure involved eliciting individuals' memorable tourism experiences in one condition (i.e., travel motivation prime: presence) while asking individuals in the other condition to complete a filler activity (i.e., travel motivation prime: absence).”
The paper relies on this without support.
The advertising disclosure manipulation effectively manipulated participants' awareness that the mini-movie was an advertisement.
“Participants who were not informed the mini-movie is an advertisement prior to watching the video formed more a positive overall destination image of Peru (M = 4.89, SD = .50)than those in the disclosure condition who were told that the mini-movie is an advertisement prior to watching (M = 4.68, SD = .49).”
Statistics recomputed
Every reported test result, recomputed from its test statistic and degrees of freedom. A result shows as not adding up only once an independent check has confirmed it.
- Consistentt(84) = 10.319reported p < .001 · recomputed p < .001
“t (84) = 10.319,p < .001”
- ConsistentF(1, 152) = 11.648reported p = .001 · recomputed p < .001
“F (1, 152) = 11.648,p = .001”
Self-check
Percentages, sums and reported differences re-computed from the paper’s own numbers.
Each contradiction between two passages listed here was confirmed by an independent check.
Morgan and colleagues' citation year differs from the reference
MinorThe text cites Morgan, Pritchard, and Piggott as a 2001 source; the reference bearing those authors is dated 2002.
“(Morgan, Pritchard & Piggott, 2001)”
“Morgan, N., Pritchard, A., & Piggott, R. (2002). New Zealand, 100% pure.”
Gartner citation year differs from the reference
MinorThe text cites Gartner as a 1993 source, while the Gartner reference is dated 1994.
“(Gartner, 1993)”
“Gartner, W. C. (1994). Image formation process.”
Andreu citation year differs from the reference
MinorThe text cites Andreu and colleagues as a 2005 source, but the corresponding reference lists 2006.
“(Andreu, Kozak, Avci & Cifter, 2005)”
“Andreu, L., Kozak, M., Avci, N., & Cifter, N. (2006). Market segmentation by motivations to travel: British tourists visiting Turkey.”
Escalas citation year differs from the reference
MinorThe text cites Escalas as a 2003 source, while the listed Escalas reference is dated 2004.
“(Escalas, 2003)”
“Escalas, J. E. (2004). Imagine yourself in the product: Mental simulation, narrative transportation, and persuasion.”
Pasadeos citation year differs from the reference
MinorThe text cites Pasadeos as a 1990 source, while the Pasadeos reference is dated 1991.
“(Pasadeos, 1990;Edward, Li, & Lee, 2002)”
“Pasadeos, Y. (1991). Perceived Informativeness of and Irritation with Local Advertising.”
Lawson citation year differs from the reference
MinorThe text attributes the cited work to Lawson in 2013, but the Lawson reference is dated 2003.
“(Lawson, 2013)”
“Lawson, M. (2003) 'Commercials but No Break: Don't Worry -An Ads-Only Channel Is a Sign of Weakness, Not Strength'”
Belch and Belch citation year differs from the reference
MinorThe text cites Belch and Belch as a 2009 source, but their listed reference is dated 2003.
“(Belch & Belch, 2009)”
“Belch, G. E., & Belch, M. A. (2003). Advertising and promotion: An integrated marketing communications perspective.”
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- Authors
- Gong, T., & Tung, V. W. S.
- Affiliations
- Hong Kong Polytechnic University (HK)
- Corresponding author
- Tung, Vincent Wing Sun
- Venue
- Journal of Travel & Tourism Marketing
- Publisher
- Informa UK Limited
- Published
- 2016-05-26
- Volume
- 34
- Issue
- 3
- Pages
- 416-428
- ISSN
- 1054-8408 (ISSN-L)
- 1540-7306
- OpenAlex
- W2398002227
- Cited by
- 83
- References
- 62
- Citations by year
- 2026: 5 · 2025: 6 · 2024: 13 · 2023: 7 · 2022: 14 · 2021: 15 · 2020: 5 · 2019: 10 · 2018: 4 · 2017: 4
- FWCI
- 17.15
- Type
- journal article
- Language
- en
- Open access
- green
- hdl.handle.net
- Locations
- Journal of Travel & Tourism Marketing (publishedVersion)
- PolyU Institutional Research Archive (Hong Kong Polytechnic University) (submittedVersion)
- Topics
- Social Sciences › Sociology and Political Science › Diverse Aspects of Tourism Research
- Social Sciences › Sociology and Political Science › Digital Marketing and Social Media
- Social Sciences › Economics, Econometrics and Finance › Economics and Econometrics › Cinema and Media Studies
- Keywords
- destination image, tourist motivation, advertising disclosure, tourism promotion, destination branding, memorable tourism experience, destination marketing organizations
About these checks
Registry, retraction, Cites and statistics results are computed, not judged, with one exception: a printed reference that no index lists is read once by a model before it counts as a citation error. Claims are extracted by a model and kept only when their quote appears verbatim in the text; each cited source is then checked, with a model’s help, for whether it says what the claim relies on. Those verdicts can be wrong — read the claim’s quote and the cited source before relying on one.
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Classified by jev-1.13-20260917 (gold-guideline-v0.2) on 2026-10-11.
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