The DOI matches its Crossref record; 1 of the 1 references it cites were found in a registry or an index.
The Role of Regional Food Festivals for Destination Branding
Abstract
This paper investigates the role of regional food festivals for destination branding and explores the characteristics of regional food festivals that contribute to building a destination brand. It was found that regional food festivals can play a decisive role for destination branding. Activities using local food and activities promoting the regions' attractions were suggested to be offered by food festivals for enhancing the impact of festivals for destination branding and improving the positive image of the destination and local food. The findings of the study offer insights to regional food festival organizers and destination marketers for success in destination marketing. Copyright © 2011 John Wiley & Sons, Ltd.
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Cites
Cohen, E., & Avieli, N. (2004) · Annals of Tourism Research · doi:10.1016/j.annals.2004.02.003 · Cited by 1,067
Cited by
Ellis, A., Park, E., Kim, S., & Yeoman, I. (2018) · Tourism Management · doi:10.1016/j.tourman.2018.03.025 · Cited by 791
A global review of the ecosystem services provided by bivalve aquaculture
van der Schatte Olivier, A., Jones, L., Vay, L. L., Christie, M., Wilson, J., & Malham, S. K. (2020) · Reviews in Aquaculture · doi:10.1111/raq.12301 · Cited by 451
Son, A., & Xu, H. (2013) · Journal of Heritage Tourism · doi:10.1080/1743873x.2013.767815 · Cited by 84
Mansfield, E., Lester, S., Rassweiler, A., & Brooke, S. (2025) · Ecology and Society · doi:10.5751/es-15989-300137 · Cited by 3
Metadata
- Authors
- Lee, I., & Arcodia, C.
- Venue
- International Journal of Tourism Research
- Publisher
- Wiley
- Published
- 2011-05-24
- Volume
- 13
- Issue
- 4
- Pages
- 355-367
- ISSN
- 1099-2340 (ISSN-L)
- 1522-1970
- OpenAlex
- W1583987124
- Cited by
- 225
- References
- 1
- FWCI
- 8.99
- Type
- journal article
- Language
- en
- Open access
- closed
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