The DOI matches its Crossref record; 4 of the 4 references it cites were found in a registry or an index.
Herding in online product choice
Abstract
Previous research has shown that people are influenced by others when making decisions. This work presents three studies examining herding in product choices on the Internet. The first two studies addressed how two cues frequently found on the Internet, that is, sales volume and customer reviews, influence consumer on‐line product choices. The third study examined the relative effectiveness of two recommendation sources. The experimental results revealed that subjects used the choices and evaluations of others as cues for making their own choices. However, herding effects are offset significantly by negative comments from others. Additionally, the recommendations of other consumers influence the choices of subjects more effectively than recommendations from an expert. Finally, implications of this work are discussed. © 2006 Wiley Periodicals, Inc.
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Cites
A study of normative and informational social influences upon individual judgment.
Deutsch, M., & Gerard, H. B. (1955) · The Journal of Abnormal and Social Psychology · doi:10.1037/h0046408 · Cited by 4,819
Studies of independence and conformity: I. A minority of one against a unanimous majority
Asch, S. E. (1956) · Psychological Monographs: General and Applied · doi:10.1037/h0093718 · Cited by 4,267
Ohanian, R. (1990) · Journal of Advertising · doi:10.1080/00913367.1990.10673191 · Cited by 4,043
Negativity and extremity biases in impression formation: A review of explanations.
Skowronski, J. J., & Carlston, D. E. (1989) · Psychological Bulletin · doi:10.1037/0033-2909.105.1.131 · Cited by 1,550 · cited 2×
“Consistent with this view, the impression-formation literature also demonstrated that people placed more weight on negative rather than positive information when evaluating a product (Fiske, 1980; Skowronski & Carlston, 1989).”
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Cited by
The impact of electronic word-of-mouth communication: A literature analysis and integrative model
Cheung, C. M. K., & Thadani, D. R. (2012) · Decision Support Systems · doi:10.1016/j.dss.2012.06.008 · Cited by 2,005
Filieri, R. (2015) · Journal of Business Research · doi:10.1016/j.jbusres.2014.11.006 · Cited by 1,083
Park, D.-H., & Kim, S. (2008) · Electronic Commerce Research and Applications · doi:10.1016/j.elerap.2007.12.001 · Cited by 837
The effect of characteristics of source credibility on consumer behaviour: A meta-analysis
Ismagilova, E., Slade, E., Rana, N. P., & Dwivedi, Y. K. (2020) · Journal of Retailing and Consumer Services · doi:10.1016/j.jretconser.2019.01.005 · Cited by 504
Filieri, R., McLeay, F., Tsui, B., & Lin, Z. (2018) · Information & Management · doi:10.1016/j.im.2018.04.010 · Cited by 477
Metadata
- Authors
- Huang, J., & Chen, Y.
- Venue
- Psychology & Marketing
- Publisher
- Wiley
- Published
- 2006-04-03
- Volume
- 23
- Issue
- 5
- Pages
- 413-428
- ISSN
- 0742-6046 (ISSN-L)
- 1520-6793
- OpenAlex
- W2043091333
- Cited by
- 436
- References
- 4
- FWCI
- 17.29
- Type
- journal article
- Language
- en
- Open access
- closed
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Contains information from the Semantic Scholar Academic Graph Datasets, made available under the ODC Attribution License (ODC-BY 1.0).
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