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Cited by 325

The DOI matches its Crossref record; 9 of the 9 references it cites were found in a registry or an index.

Gratitude, delight, or guilt: The role of consumers' emotions in predicting postconsumption behaviors

Soscia, Isabella·2007·Psychology & Marketing
DOI 10.1002/mar.20188
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Abstract

This study investigates the relationships among appraisals (goal congruence/incongruence and agency), consumption emotions (gratitude, happiness, guilt, anger, pride, and sadness), and post‐consumption behaviors (positive and negative word of mouth, repurchase intention, and complaint behavior). The findings demonstrate that these emotions predict different specific types of post‐consumption behaviors and that they are elicited by appraisals specified in the psychology literature. In particular, gratitude but not happiness, predicts repurchase intention and positive word of mouth. By contrast, guilt inhibits complaint behaviors and negative word of mouth. The implications of these findings for marketing practice are discussed. © 2007 Wiley Periodicals, Inc.

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Metadata

Authors
Soscia, I.
Venue
Psychology & Marketing
Publisher
Wiley
Published
2007-08-28
Volume
24
Issue
10
Pages
871-894
ISSN
  • 0742-6046 (ISSN-L)
  • 1520-6793
DOI
10.1002/mar.20188
OpenAlex
W2137537053
Cited by
325
References
9
FWCI
9.61
Type
journal article
Language
en
Open access
closed

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