The DOI matches its Crossref record; 14 of the 14 references it cites were found in a registry or an index.
Further insights into perceived value and consumer loyalty: A “Green” perspective
Abstract
“Green consumption” is an increasingly important topic in today's society. The effect of the ecological value provided by traditionally non‐green products, such as automobiles, on their consumer's post‐purchase behavior, such as brand or model loyalty, requires further clarification. The present study provides qualitative and quantitative insights from car users on how the ecological aspect of consumption integrates into the link between perceived value and consumer loyalty intentions (value–loyalty link). In general, car usage is accompanied by perceived functional, economic, emotional, and social value. Perceived ecological value is shown to have a significant impact on these four value dimensions. The relevance of “green to have quality,” “green to save money,” “green to feel good,” and “green to be seen” in relation to loyalty intention is discussed. Results of a structural equation model and multigroup analysis provide the opportunity to derive both theoretical and applied implications. © 2011 Wiley Periodicals, Inc.
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Building, measuring, and profiting from customer loyalty
Watson, G. F., Beck, J. T., Henderson, C. M., & Palmatier, R. W. (2015) · Journal of the Academy of Marketing Science · doi:10.1007/s11747-015-0439-4 · Cited by 375
Value of augmented reality at cultural heritage sites: A stakeholder approach
tom Dieck, M. C., & Jung, T. H. (2017) · Journal of Destination Marketing & Management · doi:10.1016/j.jdmm.2017.03.002 · Cited by 355
Wang, Y., Gu, J., Wang, S., & Wang, J. (2019) · Transportation Research Part C: Emerging Technologies · doi:10.1016/j.trc.2019.05.044 · Cited by 334
Green purchase intention: Effects of electronic service quality and customer green psychology
Ahmad, W., & Zhang, Q. (2020) · Journal of Cleaner Production · doi:10.1016/j.jclepro.2020.122053 · Cited by 316
Metadata
- Authors
- Koller, M., Floh, A., & Zauner, A.
- Venue
- Psychology & Marketing
- Publisher
- Wiley
- Published
- 2011-11-02
- Volume
- 28
- Issue
- 12
- Pages
- 1154-1176
- ISSN
- 0742-6046 (ISSN-L)
- 1520-6793
- OpenAlex
- W2074755246
- Cited by
- 292
- References
- 14
- FWCI
- 16.78
- Type
- journal article
- Language
- en
- Open access
- closed
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Contains information from the Semantic Scholar Academic Graph Datasets, made available under the ODC Attribution License (ODC-BY 1.0).
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