Building, measuring, and profiting from customer loyalty

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What Drives Key Informant Accuracy?

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Extending Discrete Choice Models to Incorporate Attitudinal and Other Latent Variables

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Review of the theoretical underpinnings of loyalty programs

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Brand Portfolio Strategy and Firm Performance

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The Endowed Progress Effect: How Artificial Advancement Increases Effort

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Developing Loyal Customers with a Value-adding Sales Force: Examining Customer Satisfaction and the Perceived Credibility of Consultative Salespeople

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Determinants of Customer Loyalty and Financial Performance

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Achieving relationship marketing effectiveness in business-to-business exchanges

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Exploring corporate ability and social responsibility associations as antecedents of customer satisfaction cross-culturally

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Are Women More Loyal Customers Than Men? Gender Differences in Loyalty to Firms and Individual Service Providers

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Creating commitment and loyalty behavior among retailers: what are the roles of service quality and satisfaction?

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Designing Loyalty-Building Programs for Packaged Goods Brands

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Customer Relationship Management: Its Dimensions and Effect on Customer Outcomes

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Double Jeopardy Revisited

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Affect and Retail Shopping Behavior: Understanding the Role of Mood Regulation and Regulatory Focus

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Customer-to-customer exchange: Its MOA antecedents and its impact on value creation and loyalty

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Competing Loyalty Programs: Impact of Market Saturation, Market Share, and Category Expandability

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On Interfirm Power, Channel Climate, and Solidarity in Industrial Distributor-Supplier Dyads

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Decoding Customer–Firm Relationships: How Attachment Styles Help Explain Customers' Preferences for Closeness, Repurchase Intentions, and Changes in Relationship Breadth

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Service Sweethearting: Its Antecedents and Customer Consequences

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Customer Satisfaction and Loyalty in E-Markets: A PLS Path Modeling Approach

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Shaping the Route to Attitude Change: Central versus Peripheral Processing through Comparative versus Noncomparative Advertising

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Satisfaction and Loyalty to Suppliers within the Grocery Trade

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Consumer loyalty in sport spectatorship services: The relationships with consumer satisfaction and team identification

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Target entitativity: Implications for information processing about individual and group targets.

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Engaging the Student as a Customer: A Relationship Marketing Approach

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A Structural Model of the Relationships Between Sport Website Quality, E-Satisfaction, and E-Loyalty

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I Have Paid Less Than You! The Emotional and Behavioral Consequences of Advantaged Price Inequality

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Relationship management: A call for fewer influence attempts?

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Investigating Industry Context Effects in Consumer-Firm Relationships: Preliminary Results From a Dispositional Approach

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Illusionary Progress in Loyalty Programs: Magnitudes, Reward Distances, and Step-Size Ambiguity

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Consumer Responses to Vertical Service Line Extensions

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Can Advertising Copy Make FSI Coupons More Effective?

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Transaction cost economics and the roles of national culture: a test of hypotheses based on Inglehart and Hofstede

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Observed and Unobserved Preference Heterogeneity in Brand-Choice Models

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Investments in consumer relationships: a critical reassessment and model extension

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Satisfaction as a predictor of future performance: A replication

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Benefits of Aesthetic Design as an Element of New Service Development*

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An examination of the relationships among market orientation, innovation resources, reputational resources, and company performance in the transitional economy of Slovenia

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Profitable Customer Engagement: Concept, Metrics and Strategies

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A Multi-Dimensional Examination of Marketing Journal Rankings by North American Academics

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The Main Antecedent of Customer Loyalty in Moroccan Banking Sector

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Consumer Evaluations of Product Line Brand ExtensionPreprint

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