The DOI matches its Crossref record; 15 of the 15 references it cites were found in a registry or an index.
Environmental color, consumer feelings, and purchase likelihood
Abstract
This study tested the effects of red and blue in a shopping‐related context. Red and blue were selected because of their opposite color properties. Prior color research has shown that red is perceived as negative and tense as well as physically arousing. Blue, on the other hand, has been identified as calm, cool, and positive. Two laboratory experiments were conducted. In both experiments, retail environments were simulated using predominately red or blue colors. Both experiments corroborate the differential effects of red and blue that prior research suggested. Specifically, more positive retail outcomes occurred in blue rather than red environments. More simulated purchases, fewer purchase postponements, and a stronger inclination to shop and browse were found in blue retail environments. The second experiment helps to identify a plausible explanation to color effects. The results indicate that the affective perception of color rather than the arousal dimension of color may be responsible for the outcome. The positive effects of blue and the negative perception of red may have influenced the results. © 1992 John Wiley & Sons, Inc.
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Cites
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Calder, B. J., Phillips, L. W., & Tybout, A. M. (1981) · Journal of Consumer Research · doi:10.1086/208856 · Cited by 1,806
Using Background Music to Affect the Behavior of Supermarket Shoppers
Milliman, R. E. (1982) · Journal of Marketing · doi:10.1177/002224298204600313 · Cited by 1,073
Mood States and Consumer Behavior: A Critical Review
Gardner, M. P. (1985) · Journal of Consumer Research · doi:10.1086/208516 · Cited by 1,046
The Effects of Music in Advertising on Choice Behavior: A Classical Conditioning Approach
Gorn, G. J. (1982) · Journal of Marketing · doi:10.1177/002224298204600109 · Cited by 802
The effects of color in store design.
Bellizzi, J. A., Crowley, A. E., & Hasty, R. W. (1983) · Journal of Retailing · Cited by 541
Self-citationArousal Properties of Red versus Green
Wilson, G. D. (1966) · Perceptual and Motor Skills · doi:10.1177/003151256602300355 · Cited by 259
Effects of Four Psychological Primary Colors on Anxiety State
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The Effects of Red and Green Surroundings on Behavior
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Cited by
Atmospheric Effects on Shopping Behavior
Turley, L. W., & Milliman, R. E. (2000) · Journal of Business Research · doi:10.1016/s0148-2963(99)00010-7 · Cited by 1,923
The role played by perceived usability, satisfaction and consumer trust on website loyalty
Flavián, C., Guinalíu, M., & Gurrea, R. (2006) · Information & Management · doi:10.1016/j.im.2005.01.002 · Cited by 1,684
Store atmosphere and purchasing behavior
Donovan, R. (1994) · Journal of Retailing · doi:10.1016/0022-4359(94)90037-x · Cited by 1,640
Color and psychological functioning: The effect of red on performance attainment.
Elliot, A. J., Maier, M. A., Moller, A. C., Friedman, R., & Meinhardt, J. (2007) · Journal of Experimental Psychology: General · doi:10.1037/0096-3445.136.1.154 · Cited by 698
Cross-category effects of induced arousal and pleasure on the internet shopping experience
Menon, S., & Kahn, B. (2002) · Journal of Retailing · doi:10.1016/s0022-4359(01)00064-1 · Cited by 688
Metadata
- Authors
- Bellizzi, J. A., & Hite, R. E.
- Venue
- Psychology & Marketing
- Publisher
- Wiley
- Published
- 1992-09
- Volume
- 9
- Issue
- 5
- Pages
- 347-363
- ISSN
- 0742-6046 (ISSN-L)
- 1520-6793
- OpenAlex
- W2005419708
- Cited by
- 769
- References
- 15
- FWCI
- 1.40
- Type
- journal article
- Language
- en
- Open access
- closed
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Data sources
Bibliographic data: Semantic Scholar, OpenAlex, Crossref.
Contains information from the Semantic Scholar Academic Graph Datasets, made available under the ODC Attribution License (ODC-BY 1.0).
Semantic Scholar’s data is described in: Kinney, R., et al. (2023). The Semantic Scholar Open Data Platform. arXiv:2301.10140.
