The DOI matches its Crossref record.
Arousal Properties of Red versus Green
Abstract
Summary.–20 Ss were each exposed for 60 sec. to 5 red and 5 green slides in alternating order. Two electrodermal measures, conductance level and GSR, were taken. Results support the hypothesis that red is a more "arousing" color than green, the effect being particularly apparent in the GSR data (p < .002).
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Citations
Cited by
Natural Versus Urban Scenes: Some Psychophysiological Effects
Ulrich, R. S. (1981) · Environment and Behavior · doi:10.1177/0013916581135001 · Cited by 1,248
Colour appeal in website design within and across cultures: A multi-method evaluation
Cyr, D., Head, M., & Larios, H. (2010) · International Journal of Human-Computer Studies · doi:10.1016/j.ijhcs.2009.08.005 · Cited by 511
Fruit machine gambling: The importance of structural characteristics
Griffiths, M. (1993) · Journal of Gambling Studies · doi:10.1007/bf01014863 · Cited by 390
Preconceptions of Taste Based on Color
Koch, C., & Koch, E. C. (2003) · The Journal of Psychology · doi:10.1080/00223980309600611 · Cited by 163
Prokop, P., & Fančovičová, J. (2013) · Animal Conservation · doi:10.1111/acv.12014 · Cited by 152
Metadata
- Authors
- Wilson, G. D.
- Venue
- Perceptual and Motor Skills
- Publisher
- SAGE Publications
- Published
- 1966-12
- Volume
- 23
- Issue
- 3
- Pages
- 947-949
- ISSN
- 0031-5125 (ISSN-L)
- 1558-688X
- OpenAlex
- W2033926602
- Cited by
- 259
- References
- 0
- FWCI
- 0.00
- Type
- journal article
- Language
- en
- Open access
- closed
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- Wilson, G. D. (1966). Arousal Properties of Red versus Green. Perceptual and Motor Skills. https://doi.org/10.1177/003151256602300355
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Bibliographic data: Semantic Scholar, OpenAlex, Crossref.
Contains information from the Semantic Scholar Academic Graph Datasets, made available under the ODC Attribution License (ODC-BY 1.0).
Semantic Scholar’s data is described in: Kinney, R., et al. (2023). The Semantic Scholar Open Data Platform. arXiv:2301.10140.
