Fundraising or promoting philanthropy? A Qualitative study of the Massachusetts Catalogue for Philanthropy
Open accessAbstract
Philanthropic institutions are increasingly involved in efforts to promote or expand philanthropy in the US, yet little research has been done in relation to such efforts within the “new philanthropy” environment. This qualitative study examines one such effort: the Massachusetts Catalogue for Philanthropy. The study focuses on understanding what key individuals associated with the Catalogue think about its purpose(s) as a means of beginning to answer the underlying questions: How are these new philanthropy promotion projects different from traditional fundraising and to what degree are they contributing to a new philanthropic paradigm? Results and data analysis indicate that participants have varying opinions about the purpose of the Catalogue that come from two perspectives. One sees the Catalogue as a tool for institutional fundraising for small charities featured by the Catalogue in the annually published Catalogue for Philanthropy; the other sees the Catalogue as a mechanism for the overall promotion of philanthropy in the state by educating donors, creating a new conceptualization of philanthropy, and strengthening philanthropy. Copyright © 2005 John Wiley & Sons, Ltd.
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U.S. philanthropic institutions have found it increasingly difficult to raise needed funds from givers.
“Charitable organizations in the U.S. have found it increasingly difficult to raise funds from donors.”
From How personal nostalgia influences giving to charity (2011) · cites this paper as Eikenberry, 2005
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How personal nostalgia influences giving to charity
Merchant, A., Ford, J. B., & Rose, G. (2011) · Journal of Business Research · doi:10.1016/j.jbusres.2010.06.013 · Cited by 102 · see citing works
- Authors
- Eikenberry, A. M.
- Affiliations
- Virginia Tech (US)
- Corresponding author
- Eikenberry, Angela M.
- Venue
- International Journal of Nonprofit and Voluntary Sector Marketing
- Publisher
- Wiley
- Published
- 2005
- Volume
- 10
- Issue
- 3
- Pages
- 137-149
- ISSN
- 1465-4520 (ISSN-L)
- 1479-103X
- OpenAlex
- W1969376920
- Cited by
- 17
- References
- 19
- Citations by year
- 2021: 1 · 2019: 1 · 2017: 1 · 2015: 2 · 2014: 3 · 2013: 2
- FWCI
- 6.05
- Type
- journal article
- Language
- en
- Open access
- Locations
- International Journal of Nonprofit and Voluntary Sector Marketing (publishedVersion)
- DigitalCommons@UNO (submittedVersion)
- Topics
- Social Sciences › Sociology and Political Science › Nonprofit Sector and Volunteering
- Social Sciences › Economics, Econometrics and Finance › Finance › Community Development and Social Impact
- Social Sciences › Business, Management and Accounting › Management of Technology and Innovation › Blood donation and transfusion practices
- Keywords
- new philanthropy, fundraising, small charities, donor education, charitable institutions, nonprofit marketing
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