“Dual‐Track” platform governance on content: A comparative study between China and United States
Abstract
An Internet platform carrying information content has dual properties of content (information) and technology (medium). We deconstruct the complicated relationships of platform governance on content in China and the United States by building a theoretical framework of dual‐track governance of content and technology. China's mechanism of platform governance on content focuses more on content governance, while the U.S. focuses more on technology governance. China and the U.S. is dominated by the state and the market separately, forming the two mechanisms of “Statism with Content Regulation First” and “Marketism with Technology Governance First”, with four different characteristics. TikTok Path, following the "Separation Principle" of content governance and technology governance, is a feasible approach for the platform company that attempts to go abroad to adapt to different or even conflicting governance contexts.
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Regulatory solutions such as the European Union's Digital Services Act face significant jurisdictional hurdles in the United States and China, limiting the influence of the European Union's Brussels Effect.
“Yet such initiatives face significant jurisdictional hurdles in the United States and China (Liu & Yang, 2022), limiting the influence of the European Union's “Brussels Effect” (Li & Chen, 2024).”
From Stuck in the middleware with you: the challenges of capitalizing a market-oriented approach to platform governance (2025) · cites this paper as Liu & Yang, 2022
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Hallinan, B., Rothenstein, O., & John, N. A. (2025) · Communication and Change · doi:10.1007/s44382-025-00018-9
“Yet such initiatives face significant jurisdictional hurdles in the United States and China (Liu & Yang, 2022), limiting the influence of the European Union’s “Brussels Effect” (Li & Chen, 2024).”
- Authors
- Liu, J., & Yang, L.
- Affiliations
- Tsinghua University (CN)
- Corresponding author
- Liu, Jinhe
- ORCID
- Venue
- Policy & Internet
- Publisher
- Wiley
- Published
- 2022-06
- Volume
- 14
- Issue
- 2
- Pages
- 304-323
- ISSN
- 1944-2866 (ISSN-L)
- OpenAlex
- W4281976808
- Cited by
- 48
- References
- 50
- Citations by year
- 2026: 15 · 2025: 8 · 2024: 22 · 2022: 3
- FWCI
- 50.97
- Type
- journal article
- Language
- en
- Open access
- closed
- Locations
- Policy & Internet (publishedVersion)
- Topics
- Social Sciences › Law › Freedom of Expression and Defamation
- Social Sciences › Law › Digitalization, Law, and Regulation
- Social Sciences › Business, Management and Accounting › Strategy and Management › Digital Platforms and Economics
- Keywords
- platform governance, content governance, technology governance, digital platforms, government regulation, market regulation, content regulation, technology regulation, TikTok, China–United States comparison
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