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Cited by 489

The DOI matches its Crossref record; 26 of the 26 references it cites were found in a registry or an index.

Changing generic strategies: Likelihood, direction, and performance implications

Zajac, Edward J., Shortell, Stephen M.·1989·Strategic Management Journal

Abstract

This study argues for greater research attention to the issue of changing generic strategies over time. The study proposes two sources of theoretical tension relating to changing strategies: (1) the notion of equally viable generic strategies versus particularly appropriate strategy/environment combinations, and (2) the relative influence of process (ability to change strategies) versus content (desire to change strategies) issues. Questions relating to these tensions are then examined empirically in an industry‐specific analysis of the likelihood, direction, and performance implications of an organization'S changing its strategy in response to an environmental shift. The findings suggest that changes in generic strategy are not rare, and that organizations do not perceive generic strategies to be equally viable in different environments across time. Performance differences were also found across generic strategies, but not between firms that changed their strategy versus those that did not.

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Crossref · 10.1002/smj.4250100503

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Metadata

Authors
Zajac, E. J., & Shortell, S. M.
Venue
Strategic Management Journal
Publisher
Wiley
Published
1989-09
Volume
10
Issue
5
Pages
413-430
ISSN
  • 0143-2095 (ISSN-L)
  • 1097-0266
OpenAlex
W2111751266
Cited by
489
References
26
FWCI
61.81
Type
journal article
Language
en
Open access
closed

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CoChat. (2026). Citation check: Changing generic strategies: Likelihood, direction, and performance implications. https://app.cochat.ai/papers/10.1002/smj.4250100503
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Zajac, E. J., & Shortell, S. M. (1989). Changing generic strategies: Likelihood, direction, and performance implications. Strategic Management Journal. https://doi.org/10.1002/smj.4250100503

Data sources

Bibliographic data: Semantic Scholar, OpenAlex, Crossref.

Contains information from the Semantic Scholar Academic Graph Datasets, made available under the ODC Attribution License (ODC-BY 1.0).

Semantic Scholar’s data is described in: Kinney, R., et al. (2023). The Semantic Scholar Open Data Platform. arXiv:2301.10140.