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Cited by 399

The DOI matches its Crossref record; 7 of the 7 references it cites were found in a registry or an index.

Toward a theory of competitive market signaling: A research agenda

Heil, Oliver, Robertson, Thomas S.·1991·Strategic Management Journal
DOI 10.1002/smj.4250120602
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Abstract

Competitive market signals are conceptualized as announcements or previews of potential actions intended to convey or to gain information from competitors. This paper develops a set of propositions based on research in economics, social psychology, and marketing on the risk/reward trade‐off in signaling, the receiver's signal interpretation, and the receiver's reaction alternatives. The overall objective is to develop a research agenda toward a theory of competitive market signaling.

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Cites

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Metadata

Authors
Heil, O., & Robertson, T. S.
Venue
Strategic Management Journal
Publisher
Wiley
Published
1991-09
Volume
12
Issue
6
Pages
403-418
ISSN
  • 0143-2095 (ISSN-L)
  • 1097-0266
DOI
10.1002/smj.4250120602
OpenAlex
W2018704953
Cited by
399
References
7
FWCI
16.98
Type
journal article
Language
en
Open access
closed

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CoChat. (2026). Citation check: Toward a theory of competitive market signaling: A research agenda. https://app.cochat.ai/papers/10.1002/smj.4250120602
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Heil, O., & Robertson, T. S. (1991). Toward a theory of competitive market signaling: A research agenda. Strategic Management Journal. https://doi.org/10.1002/smj.4250120602

Data sources

Bibliographic data: Semantic Scholar, OpenAlex, Crossref.

Contains information from the Semantic Scholar Academic Graph Datasets, made available under the ODC Attribution License (ODC-BY 1.0).

Semantic Scholar’s data is described in: Kinney, R., et al. (2023). The Semantic Scholar Open Data Platform. arXiv:2301.10140.