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Cited by 629

The DOI matches its Crossref record; 4 of the 4 references it cites were found in a registry or an index.

Entry into platform‐based markets

Open access
Zhu, Feng, Iansiti, Marco·2012·Strategic Management Journal
DOI 10.1002/smj.941
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Abstract

This paper examines the relative importance of platform quality, indirect network effects, and consumer expectations on the success of entrants in platform‐based markets. We develop a theoretical model and find that an entrant's success depends on the strength of indirect network effects and on the consumers' discount factor for future applications. We then illustrate the model's applicability by examining Xbox's entry into the video game industry. We find that Xbox had a small quality advantage over the incumbent, PlayStation 2, and the strength of indirect network effects and the consumers' discount factor, while statistically significant, fall in the region where PlayStation 2's position is unsustainable. Copyright © 2011 John Wiley & Sons, Ltd.

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Metadata

Authors
Zhu, F., & Iansiti, M.
Venue
Strategic Management Journal
Publisher
Wiley
Published
2011-06-27
Volume
33
Issue
1
Pages
88-106
ISSN
  • 0143-2095 (ISSN-L)
  • 1097-0266
DOI
10.1002/smj.941
OpenAlex
W3123826659
Cited by
629
References
4
FWCI
74.23
Type
journal article
Language
en
Open access
green

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CoChat. (2026). Citation check: Entry into platform‐based markets. https://app.cochat.ai/papers/10.1002/smj.941
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Zhu, F., & Iansiti, M. (2012). Entry into platform‐based markets. Strategic Management Journal. https://doi.org/10.1002/smj.941

Data sources

Bibliographic data: Semantic Scholar, OpenAlex, Crossref.

Contains information from the Semantic Scholar Academic Graph Datasets, made available under the ODC Attribution License (ODC-BY 1.0).

Semantic Scholar’s data is described in: Kinney, R., et al. (2023). The Semantic Scholar Open Data Platform. arXiv:2301.10140.