Global platforms and ecosystems: Implications for international business theories
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Digital technology-enabled platformization has considerable implications for GVCs, but these impacts are complex.
“Digital technology-enabled ''platformization,'' or ''the shift from individual products or services to platforms as the basis for offering value'' (Nambisan, Zahra, & Luo, 2019: 1465), has considerable implications for GVCs, but these impacts are complex.”
From Global value chains: A review of the multi-disciplinary literature (2020) · cites this paper as Nambisan, Zahra, & Luo, 2019
Platforms and ecosystems provide young and small firms with access to infrastructure and opportunities to quickly reach geographically dispersed customers.
“Platforms and ecosystems provide young and small firms with access to infrastructure and opportunities to quickly reach geographically dispersed customers (Nambisan et al., 2019)”
From Global value chains: A review of the multi-disciplinary literature (2020) · cites this paper as Nambisan et al., 2019
Digitization allows MNEs to quickly change their business models by adding or subtracting network units, adjusting multi-sided platforms, or modifying existing links and interactions.
“Digitization also allows MNEs to quickly change their business models by adding or subtracting network units, adjusting multi-sided platforms, or modifying existing links and interactions (Nambisan et al., 2019).”
From Global value chains: A review of the multi-disciplinary literature (2020) · cites this paper as Nambisan et al., 2019
Decisions on architecture must be made in a short time, and mistakes can turn out to be dramatic.
“Decisions on architecture must therefore be made in a short time, and mistakes can turn out to be dramatic (Karhu et al., 2018;Nambisan et al., 2019).”
From Digital platform ecosystems in flux: From proprietary digital platforms to wide-spanning ecosystems (2023) · cites this paper as Nambisan et al., 2019
Cites
Knowledge of the firm, combinative capabilities, and the replication of technology
Kogut, B., & Zander, U. (1992) · Organization Science · doi:10.1287/orsc.3.3.383 · Cited by 12,939 · cited 2× · see citing works
“The knowledge-based view (e.g., Kogut & Zander, 1992, 1993) portrays the MNE primarily as an arbitrageur and combiner of knowledge derived from multiple sites and brought together in some centralized process.”
BackgroundJohanson, J., & Vahlne, J.-E. (1977) · Journal of International Business Studies · doi:10.1057/palgrave.jibs.8490676 · Cited by 10,861 · see citing works
Platform Competition in Two-Sided Markets
Rochet, J.-C., & Tirole, J. (2003) · Journal of the European Economic Association · doi:10.1162/154247603322493212 · Cited by 5,642 · see citing works
Knowledge of the Firm and the Evolutionary Theory of the Multinational Corporation
Kogut, B., & Zander, U. (1993) · Journal of International Business Studies · doi:10.1057/palgrave.jibs.8490248 · Cited by 3,967 · see citing works
Towards a theory of ecosystems
Jacobides, M. G., Cennamo, C., & Gawer, A. (2018) · Strategic Management Journal · doi:10.1002/smj.2904 · Cited by 3,724 · see citing works
International expansion of emerging market enterprises: A springboard perspective
Luo, Y., & Tung, R. L. (2007) · Journal of International Business Studies · doi:10.1057/palgrave.jibs.8400275 · Cited by 3,118 · see citing works
Self-citationEcosystem as Structure: An Actionable Construct for Strategy
Adner, R. (2017) · Journal of Management · doi:10.1177/0149206316678451 · Cited by 2,600 · see citing works
Bridging differing perspectives on technological platforms: Toward an integrative framework
Gawer, A. (2014) · Research Policy · doi:10.1016/j.respol.2014.03.006 · Cited by 1,869 · cited 3× · see citing works
“Platforms constitute a shared set of technologies, components, services, architecture, and relationships that serve as a common foundation for diverse sets of actors to converge and create value (Gawer & Cusumano, 2002; Gawer, 2014).”
BackgroundA dynamic capabilities-based entrepreneurial theory of the multinational enterprise
Teece, D. J. (2014) · Journal of International Business Studies · doi:10.1057/jibs.2013.54 · Cited by 1,300 · cited 5× · see citing works
“…new ways of creating and delivering value to global customers with important implications for several IB theories, particularly dynamic capabilities theory (Teece et al., 1997; Teece, 2014) and international entrepreneurship theory (e.g., Jones, Coviello & Tang, 2011; Oviatt & McDougall, 1994).”
BackgroundInfluentialThe Economics of Two-Sided Markets
Rysman, M. (2009) · Journal of Economic Perspectives · doi:10.1257/jep.23.3.125 · Cited by 1,261 · see citing works
Rugman, A. M., & Verbeke, A. (1992) · Journal of International Business Studies · doi:10.1057/palgrave.jibs.8490287 · Cited by 624 · see citing works
Some Empirical Aspects of Multi-sided Platform Industries
Evans, D. S. (2003) · Review of Network Economics · doi:10.2202/1446-9022.1026 · Cited by 605 · see citing works
Rugman, A. M., & Verbeke, A. (2003) · Journal of International Business Studies · doi:10.1057/palgrave.jibs.8400012 · Cited by 581 · see citing works
Orchestration Processes in Network-Centric Innovation: Evidence From the Field.
Nambisan, S., & Sawhney, M. (2011) · Academy of Management Perspectives · doi:10.5465/amp.2011.63886529 · Cited by 441 · see citing works
Self-citation
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Global value chains: A review of the multi-disciplinary literature
Kano, L., Tsang, E. W. K., & Yeung, H. W.-C. (2020) · Journal of International Business Studies · doi:10.1057/s41267-020-00304-2 · Cited by 767 · see citing works
Illusions of techno-nationalism.
Luo, Y. (2022) · Journal of International Business Studies · doi:10.1057/s41267-021-00468-5 · Cited by 257 · see citing works
Self-citationComplementor competitive advantage: A framework for strategic decisions
Cenamor, J. (2021) · Journal of Business Research · doi:10.1016/j.jbusres.2020.09.016 · Cited by 116 · see citing works
International Business, digital technologies and sustainable development: Connecting the dots
Ciulli, F., & Kolk, A. (2023) · Journal of World Business · doi:10.1016/j.jwb.2023.101445 · Cited by 86 · see citing works
Digital platform ecosystems in flux: From proprietary digital platforms to wide-spanning ecosystems
Nerbel, J. F., & Kreutzer, M. (2023) · Electronic Markets · doi:10.1007/s12525-023-00625-8 · Cited by 37 · see citing works
- Authors
- Nambisan, S., Zahra, S. A., & Luo, Y.
- Affiliations
- Case Western Reserve University (US)
- University of Minnesota (US)
- University of Miami (US)
- Corresponding author
- Luo, Yadong
- Venue
- Journal of International Business Studies
- Published
- 2019-08-19
- Volume
- 50
- Issue
- 9
- Pages
- 1464-1486
- ISSN
- 0047-2506 (ISSN-L)
- 1478-6990
- OpenAlex
- W2967790987
- Semantic Scholar
- 6e8624590bff085c6314b954ef93e159900f9a1c
- Cited by
- 587
- References
- 14
- Citations by year
- 2026: 124 · 2025: 107 · 2024: 93 · 2023: 103 · 2022: 80 · 2021: 50 · 2020: 21 · 2019: 9
- FWCI
- 61.54
- Type
- journal article
- Language
- en
- Open access
- closed
- Locations
- Journal of International Business Studies (publishedVersion)
- RePEc: Research Papers in Economics (submittedVersion)
- Topics
- Social Sciences › Business, Management and Accounting › Strategy and Management › Digital Platforms and Economics
- Social Sciences › Business, Management and Accounting › Strategy and Management › International Business and FDI
- Social Sciences › Business, Management and Accounting › Strategy and Management › Innovation and Knowledge Management
- Keywords
- digital platforms, digital ecosystems, internationalization, multi-sided markets, value creation, value capture, multinational corporations, knowledge construction, relationship building, value delivery, international business theory
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