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Environmental Marketing Management
Abstract
For environmental management to become significant as a market factor, an efficient communication and marketing strategy is required, which in turn requires decisions about market coverage and the application of new cooperation strategies. This chapter documents how the ‘classic’ elements of the marketing mix — product, distribution, communication, and pricing policy — can be used in order to make clear to the consumer the additional personal benefits or reduced risks of more environmentally compatible products. These keywords were added by machine and not by the authors. This process is experimental and the keywords may be updated as the learning algorithm improves.
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Citations
Cited by
Chen, Y., & Chang, C. (2012) · Management Decision · doi:10.1108/00251741211216250 · Cited by 1,370
Green marketing: legend, myth, farce or prophesy?
Peattie, K., & Crane, A. (2005) · Qualitative Market Research: An International Journal · doi:10.1108/13522750510619733 · Cited by 944
Hsu, C.-L., Chang, C.-Y., & Yansritakul, C. (2017) · Journal of Retailing and Consumer Services · doi:10.1016/j.jretconser.2016.10.006 · Cited by 539
Choi, D., & Johnson, K. K. P. (2019) · Sustainable Production and Consumption · doi:10.1016/j.spc.2019.02.001 · Cited by 377
A framework for sustainable marketing
Gordon, R., Carrigan, M., & Hastings, G. (2011) · Marketing Theory · doi:10.1177/1470593111403218 · Cited by 344
Metadata
- Authors
- Steger, U., & Meima, R.
- Venue
- The Strategic Dimensions of Environmental Management
- Publisher
- Palgrave Macmillan UK
- Published
- 1998
- Pages
- 207-212
- OpenAlex
- W2478580328
- Cited by
- 233
- References
- 0
- FWCI
- 57.76
- Type
- book chapter
- Language
- en
- Open access
- closed
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- CoChat. (2026). Citation check: Environmental Marketing Management. https://app.cochat.ai/papers/10.1007/978-1-349-14564-5_15
- The paper
- Steger, U., & Meima, R. (1998). Environmental Marketing Management. The Strategic Dimensions of Environmental Management. https://doi.org/10.1007/978-1-349-14564-5_15
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Bibliographic data: Semantic Scholar, OpenAlex, Crossref.
Contains information from the Semantic Scholar Academic Graph Datasets, made available under the ODC Attribution License (ODC-BY 1.0).
Semantic Scholar’s data is described in: Kinney, R., et al. (2023). The Semantic Scholar Open Data Platform. arXiv:2301.10140.
