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Partial Least Squares Structural Equation Modeling (PLS-SEM) Using R: A Workbook
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This is an open-access step-by-step guide to analyzing PLS models using R, especially using the SEMinR package and with in-depth case studies.
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An empirical study of the impact of metaverse storytelling on intentions to visit
Zhang, W., & Wang, Y. (2023) · Information Technology & Tourism · doi:10.1007/s40558-023-00261-0 · Cited by 32
Xiong, Z., Luo, L., & Lü, X. (2023) · Asia Pacific Journal of Tourism Research · doi:10.1080/10941665.2023.2246598 · Cited by 42
Abdurrahman, A., Gustomo, A., & Prasetio, E. A. (2023) · The Electronic Journal of Information Systems in Developing Countries · doi:10.1002/isd2.12299 · Cited by 32
Tran, K. V., & Uehara, T. (2023) · Frontiers in Communication · doi:10.3389/fcomm.2023.1296174 · Cited by 49
Zhu, C. Z. G., Io, M.-U., Ngan, H. F. B., & Peralta, R. L. (2024) · Current Issues in Tourism · doi:10.1080/13683500.2023.2298349 · Cited by 32
The impact of IT governance and data governance on financial and non-financial performance
Naguib, H. M., Kassem, H. M., & Naem, A. E.-H. M. A. (2024) · Future Business Journal · doi:10.1186/s43093-024-00300-0 · Cited by 32
Hu, B., Zhu, Y., Liu, C., Zheng, S., Zhao, Z., & Bao, R. (2024) · Frontiers in Psychology · doi:10.3389/fpsyg.2024.1298357 · Cited by 39
Factors influencing older adults’ acceptance of voice assistants
Cao, X., Zhang, H., Zhou, B., Wang, D., Cui, C., & Bai, X. (2024) · Frontiers in Psychology · doi:10.3389/fpsyg.2024.1376207 · Cited by 32
Moreno-Montero, E., Ferradás, M. D. M., & Freire, C. (2024) · European Journal of Investigation in Health Psychology and Education · doi:10.3390/ejihpe14100177 · Cited by 32
AI‐Powered Sustainable Tourism: Unlocking Circular Economies and Overcoming Resistance to Change
Hwang, B., Jitanugoon, S., & Puntha, P. (2025) · Business Strategy and the Environment · doi:10.1002/bse.4276 · Cited by 39
Wong, J. W. C., Lai, I. K. W., & Lin, Y. (2025) · Journal of Travel & Tourism Marketing · doi:10.1080/10548408.2025.2468468 · Cited by 37
“The Cronbach’s alpha values for these two constructs were greater than 0.7; thus, the internal consistency of the measures was established (Hair et al., 2021).”
InfluentialMariani, C., & Mancini, M. (2025) · International Journal of Managing Projects in Business · doi:10.1108/ijmpb-03-2025-0068 · Cited by 38
Exploring Trust Formation and Antecedents in Social Commerce
Alkhalifah, A. (2022) · Frontiers in Psychology · doi:10.3389/fpsyg.2021.789863 · Cited by 48
Predicting HR Professionals’ Adoption of HR Analytics: An Extension of UTAUT Model
Ekka, S., & Singh, P. (2022) · Organizacija · doi:10.2478/orga-2022-0006 · Cited by 50
Fu, X., Yan, T., Tian, Y., Niu, X., Xu, X. Y., Wei, Y., Hu, Q., Ouyang, Z., & Wu, X. (2022) · Frontiers in Psychology · doi:10.3389/fpsyg.2022.898319 · Cited by 32
Al-Rahamneh, N. M., & Bidin, Z. (2022) · Journal of risk and financial management · doi:10.3390/jrfm15090407 · Cited by 32
Lu, K., Pang, F., & Shadiev, R. (2023) · Education and Information Technologies · doi:10.1007/s10639-023-11591-1 · Cited by 40
Marhaeni, A. A. I. N., Jermsittiparsert, K., Sudarmo, Indrawati, L. R., Prasetyo, A., Fuada, N., Rachmadhani, A., Raharjo, T. W., Wahyudianto, H., Harwijayanti, B. P., et al. (2023) · Sustainability · doi:10.3390/su15032723 · Cited by 32
Yahya, T. B., Jamal, N. M., Sundarakani, B., & Omain, S. Z. (2023) · Recycling · doi:10.3390/recycling8010027 · Cited by 36
Persaud, A., & Zare, J. (2023) · IEEE Transactions on Engineering Management · doi:10.1109/tem.2023.3249415 · Cited by 38
Zaato, S. G., Zainol, N. R., Khan, S., Rehman, A. U., Faridi, M. R., & Khan, A. A. (2023) · Behavioral Sciences · doi:10.3390/bs13070563 · Cited by 33
Moriuchi, E. (2020) · Psychology & Marketing · doi:10.1002/mar.21301 · Cited by 32
Bazrafkan, K., Valizadeh, N., Khannejad, S., Kianmehr, N., Bijani, M., & Hayati, D. (2022) · Frontiers in Psychology · doi:10.3389/fpsyg.2022.991323 · Cited by 31
Flecha-Ortiz, J. A., Santos‐Corrada, M., Perez, S., Dones, V., & Rodriguez, L. H. (2023) · International Journal of Consumer Studies · doi:10.1111/ijcs.12990 · Cited by 45
Husin, A. E., Priyawan, P., Kussumardianadewi, B. D., Pangestu, R., Prawina, R. S., Kristiyanto, K., & Arif, E. J. (2023) · Civil Engineering Journal · doi:10.28991/cej-2023-09-10-09 · Cited by 31
Yu-peng, L., Niu, R., & Yu, Z. (2023) · Language Teaching Research · doi:10.1177/13621688231216201 · Cited by 35
Chong, Y. K., & Zainal, S. R. M. (2024) · Cogent Business & Management · doi:10.1080/23311975.2024.2337447 · Cited by 65
Shafique, M. N., Adeel, U., & Rashid, A. (2024) · Sustainability · doi:10.3390/su16229952 · Cited by 35
Chau, H. K. L., Ngo, T. T. A., Bui, C. T., & Tran, N. P. N. (2025) · Computers in Human Behavior Reports · doi:10.1016/j.chbr.2025.100725 · Cited by 59
Xie, X., Teng, M. F., Zhang, L. J., & Alamer, A. (2025) · International Journal of Applied Linguistics · doi:10.1111/ijal.12798 · Cited by 31
Gârdan, D. A., Epuran, G., Paștiu, C. A., Gârdan, I. P., Jiroveanu, D. C., Tecău, A. S., & Prihoanca, D. (2021) · Journal of theoretical and applied electronic commerce research · doi:10.3390/jtaer16070157 · Cited by 37
Shen, K., Yang, J., & Geng, C. (2022) · Frontiers in Psychology · doi:10.3389/fpsyg.2021.792324 · Cited by 33
RetractedOmondi, I., Galié, A., Teufel, N., Loriba, A., Kariuki, E., & Baltenweck, I. (2022) · Animals · doi:10.3390/ani12060717 · Cited by 31
Peprah, R. O., Asiedu, E. P., Jiang-ming, J., & Sarpong, F. A. (2022) · Journal of Computer and Communications · doi:10.4236/jcc.2022.103007 · Cited by 34
Mansor, M., Sabri, M. F., Mansur, M., Ithnin, M., Magli, A. S., Husniyah, A. R., Mahdzan, N. S., Othman, M. A., Zakaria, R. H., Satar, N. M., et al. (2022) · International Journal of Environmental Research and Public Health · doi:10.3390/ijerph191912490 · Cited by 31
Lesmana, H., Sugiarto, S., Yosevina, C., & Widjojo, H. (2022) · Sustainability · doi:10.3390/su142416398 · Cited by 31
Yao, P., Sabri, M. F., Osman, S., Zainudin, N., & Li, Y. (2023) · Sustainability · doi:10.3390/su15020945 · Cited by 47
Zhang, Q., Khan, S., Cao, M., & Khan, S. U. (2023) · Sustainability · doi:10.3390/su15043664 · Cited by 49
Wang, Y.-M., Wei, C., Chen, W., & Wang, Y. (2023) · International Journal of Human-Computer Interaction · doi:10.1080/10447318.2023.2231278 · Cited by 37
Jena, R. K. (2023) · Journal of risk and financial management · doi:10.3390/jrfm16090380 · Cited by 42
Xiong, J., Wang, Y., & Zheng, L. (2023) · International Journal of Human-Computer Interaction · doi:10.1080/10447318.2023.2250607 · Cited by 39
Cheng, J., Sun, X., Lu, J., & He, Y. (2022) · Frontiers in Psychology · doi:10.3389/fpsyg.2021.732463 · Cited by 30
Thien, L. M., Uthai, M., & Yeap, S. B. (2022) · Educational Management Administration & Leadership · doi:10.1177/17411432221115522 · Cited by 36
Augmented Reality Applications in Education and Examining Key Factors Affecting the Users’ Behaviors
Ghobadi, M., Shirowzhan, S., Ghiai, M. M., Ebrahimzadeh, F. M., & Tahmasebinia, F. (2022) · Education Sciences · doi:10.3390/educsci13010010 · Cited by 37
Modelling the antecedents of consumers' willingness to pay for eco‐labelled food products
Singh, P., Sahadev, S., Wei, X., & Henninger, C. E. (2023) · International Journal of Consumer Studies · doi:10.1111/ijcs.12900 · Cited by 34
Behavioral factors driving farmers’ intentions to adopt spot spraying for sustainable weed control
Feisthauer, P., Hartmann, M., & Börner, J. (2024) · Journal of Environmental Management · doi:10.1016/j.jenvman.2024.120218 · Cited by 33
Mediating role of green culture and green commitment in implementing employee ecological behaviour
Faezah, J. N., Yusliza, M. Y., Ramayah, T., Teixeira, A. A., & Alkaf, A. R. (2024) · Journal of Management Development · doi:10.1108/jmd-08-2023-0258 · Cited by 41
Innovation generation through formalisation and fairness in university – Industry collaboration
Clauß, T., Kesting, T., & Franco, M. (2024) · Technovation · doi:10.1016/j.technovation.2024.103049 · Cited by 32
Sustainable Fashion: Conceptualization, Purchase Determinants, and Willingness to Pay More
Pires, P. B., Morais, C. F. S., Delgado, C., & Santos, J. D. (2024) · Administrative Sciences · doi:10.3390/admsci14070143 · Cited by 31
Samadhiya, A., Agrawal, R., Kumar, A., & Luthra, S. (2024) · Decision Support Systems · doi:10.1016/j.dss.2024.114290 · Cited by 33
Promalessy, R., & Handriana, T. (2024) · Cogent Business & Management · doi:10.1080/23311975.2024.2389467 · Cited by 45
“…mediates the effect of greenwashing on green word of mouth. if the direct effect is significant despite the presence of a mediating variable, then it is partial mediation which means the indirect effect and direct effect are significant and point in the same direction (hair et al., 2021). thus, s–”
Hasan, S., Zahid, H., & Qayyum, A. (2024) · Cogent Business & Management · doi:10.1080/23311975.2024.2393236 · Cited by 30
“Figure 2 shows the composite structural model. the ViF values were below 5, meeting the significance-criterion for outer loadings (hair et al., 2021). the assessment of higher-order constructs is presented in table 4. the observed standardized root mean square residual was 0.078, below the…”
InfluentialFathy, E., Salem, I., Zidan, H., & Abdien, M. (2024) · Current Issues in Tourism · doi:10.1080/13683500.2024.2405625 · Cited by 41
“Before analysing the measurement model, we extensively investigated and assessed each construct’s discriminant and convergent validity, as well as their internal consistencies (Cronbach’s alpha) and composite reliability (CR) (Hair et al., 2021).”
InfluentialFashion and sustainability: Evidence from the consumption of second‐hand clothes
Fabiana, S., Valerio, M., Anna, P., & Tani, M. (2024) · Corporate Social Responsibility and Environmental Management · doi:10.1002/csr.2973 · Cited by 30
The impact of social media exposure and online peer networks on green purchase behavior
Ng, P. M. L., Chan, J. K. Y., Lit, K. K., Cheung, C. T. Y., Lau, M. M., Wan, C., & Choy, E. T. K. (2024) · Computers in Human Behavior · doi:10.1016/j.chb.2024.108517 · Cited by 31
Wang, Q. (2025) · Frontiers in Psychology · doi:10.3389/fpsyg.2024.1514545 · Cited by 30
“According to Hair et al. (2021), the advantages of PLS-SEM are as follows: (1) PLS-SEM can handle small sample sizes and non-normal data distributions effectively, making it suitable for exploratory research where large samples may not be feasible; (2) PLS-SEM emphasizes maximizing explained…”
The Motivational Impact of GenAI Tools in Language Learning: a Quasi‐Experiment Study
Jiang, R., Gang, Y., & Shen, Q. (2025) · International Journal of Applied Linguistics · doi:10.1111/ijal.12701 · Cited by 36
Nguyen, T. T. T., Hetherington, J. B., O’Connor, P., & Malek, L. (2025) · Resources Conservation and Recycling · doi:10.1016/j.resconrec.2025.108296 · Cited by 32
Alwakid, W. N., & Dahri, N. A. (2025) · Technology in Society · doi:10.1016/j.techsoc.2025.103007 · Cited by 47
Aldhi, I. F., Suhariadi, F., Rahmawati, E., Supriharyanti, E., Hardaningtyas, D., Sugiarti, R., & Abbas, A. (2025) · Smart Cities · doi:10.3390/smartcities8040117 · Cited by 76
Burlea‐Schiopoiu, A., Puiu, S., & Dinu, A. (2021) · Socio-Economic Planning Sciences · doi:10.1016/j.seps.2021.101220 · Cited by 39
Azamela, J. C., Tang, Z., Ackah, O., Egala, S. B., & Bruce, E. (2022) · Sustainability · doi:10.3390/su14031378 · Cited by 36
Kim, J.-H., Kim, K.-J., Park, B.-T., & Choi, H.-J. (2022) · Sustainability · doi:10.3390/su14063200 · Cited by 30
Kokkaew, N., Peansupap, V., & Jokkaw, N. (2022) · Sustainability · doi:10.3390/su142013351 · Cited by 39
Sobaih, A. E. E., Algezawy, M., & Elshaer, I. A. (2023) · International Journal of Environmental Research and Public Health · doi:10.3390/ijerph20054498 · Cited by 30
A Hybrid Analysis of Consumer Preference for Domestic Products: Combining PLS-SEM and ANN Approaches
Mkedder, N., & Bakır, M. (2023) · Journal of Global Marketing · doi:10.1080/08911762.2023.2236583 · Cited by 31
Pathways Linking Media Use to Wellbeing during the COVID-19 Pandemic: A Mediated Moderation Study
Gong, J., Firdaus, A., Said, F., Ali Aksar, I., Danaee, M., & Xu, J. (2022) · Social Media + Society · doi:10.1177/20563051221087390 · Cited by 29
Matar, A., & Alkhawaldeh, A. M. (2022) · International Journal of Engineering Business Management · doi:10.1177/18479790221112797 · Cited by 33
Predicting Workforce Engagement towards Digital Transformation through a Multi-Analytical Approach
Hizam, S. M., Akter, H., Sentosa, I., Ahmed, W., Masrek, M. N., & Ali, J. (2023) · Sustainability · doi:10.3390/su15086835 · Cited by 29
Evaluating the Consumer Attitude and Behavioral Consumption of Green Products in Vietnam
Dat, N. D. (2023) · Sustainability · doi:10.3390/su15097612 · Cited by 40
Guillén‐Gámez, F. D., Magaña, E. C., Ruiz‐Palmero, J., & Tomczyk, Ł. (2023) · British Journal of Educational Technology · doi:10.1111/bjet.13365 · Cited by 29
Jaén, J. M. S., Gimeno-Arias, F., León-Gómez, A., & Mercedes, P.-M. (2023) · Journal of theoretical and applied electronic commerce research · doi:10.3390/jtaer18040086 · Cited by 50
Nor, A. I. (2024) · Journal of the Knowledge Economy · doi:10.1007/s13132-024-01747-w · Cited by 29
Shang, S., & Geng, S. (2024) · Journal of Computer Assisted Learning · doi:10.1111/jcal.12996 · Cited by 34
The Behavioral Intention to Use Virtual Reality in Schools: A Technology Acceptance Model
Puiu, S., & Udriștioiu, M. T. (2024) · Behavioral Sciences · doi:10.3390/bs14070615 · Cited by 29
Sansakorn, P., Mushtaque, I., Awais‐E‐Yazdan, M., & Dost, M. K. B. (2024) · International Journal of Environmental Research and Public Health · doi:10.3390/ijerph21091168 · Cited by 50
Duong, C. D., Bui, H. N., Chu, V. T., Pham, T. V., & Do, N. D. (2024) · Thinking Skills and Creativity · doi:10.1016/j.tsc.2024.101646 · Cited by 36
Generative Artificial Intelligence as a Lifelong Learning Self Efficacy: Usage and Competence Scale
Arslankara, V. B., & Usta, E. (2024) · Journal of Teacher Education and Lifelong Learning · doi:10.51535/tell.1489304 · Cited by 32
How external factors influence organisational digital innovation: Evidence from China
Yue, X., & Johar, M. G. M. (2024) · Technology in Society · doi:10.1016/j.techsoc.2024.102802 · Cited by 34
Yang, Y., & Kim, M.-Y. (2024) · Sustainability · doi:10.3390/su17010125 · Cited by 33
How do users adopt AI-generated content (AIGC)? An exploration of content cues and interactive cues
Li, C., Lin, Y., Chen, R., & Chen, J. E. (2025) · Technology in Society · doi:10.1016/j.techsoc.2025.102830 · Cited by 36
Li, Z., Xu, Y., & Zhou, S.-K. (2025) · Computers in Human Behavior · doi:10.1016/j.chb.2025.108654 · Cited by 31
Dynamic Capabilities and Green Strategy in Green Entrepreneurship and Circular Economy: A Study
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Understanding intention and use of digital elements in higher education teaching
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The Role of Leadership in Digital Learning Organizations
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Challenges for entrepreneurial innovation: Startups as tools for a better knowledge-based economy
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Metadata
- Authors
- Hair, J. F., Hult, G. T. M., Ringle, C. M., Sarstedt, M., Danks, N. P., & Ray, S.
- Affiliations
- University of South Alabama (US)
- Hamburg University of Technology (DE)
- Otto-von-Guericke-Universität Magdeburg (DE)
- Trinity College Dublin (IE)
- National Tsing Hua University (TW)
- ORCID
- Venue
- Classroom Companion: Business
- Publisher
- Springer International Publishing
- Published
- 2021
- ISSN
- 2662-2866 (ISSN-L)
- 2662-2874
- OpenAlex
- W3210383951
- Cited by
- 10,343
- References
- 171
- Citations by year
- 2026: 3947 · 2025: 2779 · 2024: 1862 · 2023: 1196 · 2022: 498 · 2021: 60
- FWCI
- 418.20
- Type
- book
- Language
- en
- Open access
- hybrid
- doi.org
- Licence
- Locations
- Classroom companion: business (publishedVersion, cc-by)
- Directory of Open access Books (OAPEN Foundation) (submittedVersion, other-oa)
- Trinity's Access to Research Output (TARA) (Trinity College Dublin) (submittedVersion)
- Topics
- Social Sciences › Decision Sciences › Management Science and Operations Research › Psychometric Methodologies and Testing
- Physical Sciences › Mathematics › Statistics and Probability › Advanced Statistical Methods and Models
- Physical Sciences › Mathematics › Statistics and Probability › Statistical Methods and Applications
- Keywords
- partial least squares structural equation modeling, PLS-SEM, R programming language, structural equation modeling, case studies
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