The DOI matches its OpenAlex record; 48 of the 48 references it cites were found in a registry or an index.
Task-Dependent Algorithm Aversion
Abstract
Research suggests that consumers are averse to relying on algorithms to perform tasks that are typically done by humans, despite the fact that algorithms often perform better. The authors explore when and why this is true in a wide variety of domains. They find that algorithms are trusted and relied on less for tasks that seem subjective (vs. objective) in nature. However, they show that perceived task objectivity is malleable and that increasing a task’s perceived objectivity increases trust in and use of algorithms for that task. Consumers mistakenly believe that algorithms lack the abilities required to perform subjective tasks. Increasing algorithms’ perceived affective human-likeness is therefore effective at increasing the use of algorithms for subjective tasks. These findings are supported by the results of four online lab studies with over 1,400 participants and two online field studies with over 56,000 participants. The results provide insights into when and why consumers are likely to use algorithms and how marketers can increase their use when they outperform humans.
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Cites
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Cited by
Consumers and artificial intelligence: An experiential perspective
Puntoni, S., Reczek, R. W., Giesler, M., & Botti, S. (2021) · Journal of Marketing · doi:10.1177/0022242920953847 · Cited by 1,547
Artificial Intelligence in Utilitarian vs. Hedonic Contexts: The “Word-of-Machine” Effect
Longoni, C., & Cian, L. (2022) · Journal of Marketing · doi:10.1177/0022242920957347 · Cited by 831
Artificial intelligence and illusions of understanding in scientific research
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What influences algorithmic decision-making? A systematic literature review on algorithm aversion
Mahmud, H., Islam, A. K. M. N., Ahmed, S. I., & Smolander, K. (2022) · Technological Forecasting and Social Change · doi:10.1016/j.techfore.2021.121390 · Cited by 601
Cheng, X., Zhang, X., Cohen, J., & Mou, J. (2022) · Information Processing & Management · doi:10.1016/j.ipm.2022.102940 · Cited by 536
Metadata
- Authors
- Castelo, N., Bos, M. W., Bos, M. W., Lehmann, D. R., & Lehmann, D. R.
- Venue
- Springer eBooks
- Publisher
- Springer Nature
- Published
- 2019-07-15
- Volume
- 56
- Issue
- 5
- Pages
- 507-538
- OpenAlex
- W2961720344
- Cited by
- 1,441
- References
- 48
- FWCI
- 84.03
- Type
- book chapter
- Language
- en
- Open access
- closed
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Contains information from the Semantic Scholar Academic Graph Datasets, made available under the ODC Attribution License (ODC-BY 1.0).
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