Why Are Users of Social Media Inclined to Word-of-Mouth?

Mikalef, Patrick; Pateli, Adamantia; Giannakos, Michail

doi:10.1007/978-3-642-37437-1_10

Cited by 19Digital Marketing and Social MediaKnowledge Management and SharingConsumer Behavior and Marketing Influence

Why Are Users of Social Media Inclined to Word-of-Mouth?

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Mikalef, Patrick, Pateli, Adamantia, Giannakos, Michail·2013·IFIP Advances in Information and Communication Technology

DOI 10.1007/978-3-642-37437-1_10

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From Investigating the Impact of Critical Factors on Continuance Intention towards Cross-Border Shopping Websites (2019) · cites this paper as [36]

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Authors: Mikalef, P., Pateli, A., & Giannakos, M.
Affiliations: Ionian University (GR)
Norwegian University of Science and Technology (NO)
ORCID: Mikalef, Patrick
Pateli, Adamantia
Giannakos, Michail
Venue: IFIP Advances in Information and Communication Technology
Publisher: Springer Berlin Heidelberg
Published: 2013
Volume: AICT-399
Pages: 112-123
ISSN: 1868-422X (ISSN-L)
1868-4238
DOI: 10.1007/978-3-642-37437-1_10
OpenAlex: W56977324
Cited by: 19
References: 35
Citations by year: 2025: 1 · 2023: 1 · 2022: 5 · 2021: 3 · 2020: 2 · 2019: 2 · 2018: 2 · 2017: 2 · 2016: 1
FWCI: 1.04
Type: conference paper
Language: en
Open access: bronze
doi.org
Locations: IFIP advances in information and communication technology (publishedVersion)
HAL (submittedVersion, cc-by)
Topics: Social Sciences › Sociology and Political Science › Digital Marketing and Social Media
Social Sciences › Communication › Knowledge Management and Sharing
Social Sciences › Business, Management and Accounting › Marketing › Consumer Behavior and Marketing Influence
Keywords: word of mouth, social media, utilitarian motivation, hedonic motivation, social media marketing, online socialization, user behavior

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