The DOI matches its Crossref record; 21 of the 23 references it cites were found in a registry or an index.
Development of a taxonomy of services to gain strategic marketing insights
Overview
Integrity signals
Registry
Cites
Statistics
Verification
Claims the paper makes
Claims other papers make about this one
Each is checked against this paper’s own text: does it say what the citing paper says it does?
In the citing paper
“Bowen cites hair salons and fast food restaurants as exemplary of the first and third groups, respectively.”
From Strengthening Customer Loyalty through Intimacy and Passion: Roles of Customer–Firm Affection and Customer–Staff Relationships in Services (2008) · cites this paper as Bowen 1990
In the citing paper
“Fast food is often standardized with limited customer contact (Bowen 1990) and thus attracts customers with price, speed of service, consistency, and convenient location (Kasdan 1996).”
From Strengthening Customer Loyalty through Intimacy and Passion: Roles of Customer–Firm Affection and Customer–Staff Relationships in Services (2008) · cites this paper as Bowen 1990
Citations
Cites
(1994) · Journal of the American Dietetic Association · doi:10.1016/0002-8223(94)92216-0 · Cited by 45,910
Applied Multivariate Statistical Analysis.
Johnson, A. R., & Wichern, D. W. (1988) · Biometrics · doi:10.2307/2531616 · Cited by 11,353
Everitt, B. J., Landau, S., & Leese, M. (1974) · Cited by 9,168
An Examination of Procedures for Determining the Number of Clusters in a Data Set
Milligan, G. W., & Cooper, M. C. (1985) · Psychometrika · doi:10.1007/bf02294245 · Cited by 3,868
Cluster Analysis in Marketing Research: Review and Suggestions for Application
Punj, G., & Stewart, D. W. (1983) · Journal of Marketing Research · doi:10.1177/002224378302000204 · Cited by 2,417
Applied Multivariate Statistical Analysis
Beauchamp, J. J. (1983) · Technometrics · doi:10.1080/00401706.1983.10487906 · Cited by 2,068
Breaking Free from Product Marketing
Shostack, G. L. (1977) · Journal of Marketing · doi:10.1177/002224297704100219 · Cited by 2,049
Green, P. E., & Carroll, J. D. (1978) · Medical Entomology and Zoology · Cited by 1,517
Emerging perspectives on services marketing
Berry, L. L., Shostack, G. L., & Upah, G. D. (1983) · American Marketing Association eBooks · Cited by 1,033
Rathmell, J. M. (1966) · Journal of Marketing · doi:10.1177/002224296603000407 · Cited by 459
Research works printed but not linked: 15
- Bell, Martin. 1981. “A Matrix Approach to the Classification of Marketing Goods and Services.” InMarketing of Services. Eds. James H. Donnelly and William R. George. Chicago: American Marketing Association.
- Bowen, John, and Michael R. Bowers. 1986. “A Marketing Contingency Approach to Service Organizations.” InCreativity in Services Marketing. Eds. M. Venkatesan et al. Chicago: American Marketing Association.
- Caruso, Thomas E. 1985. “Nascent Field of Services Marketing Offers Opportunities.”Marketing News (Collegiate Edition) 3 (January): 7.
- Kotler, Philip. 1984.Marketing Essentials. Englewood Cliffs: Prentice-Hall.
- Langeard, Eric, and Pierre Eiglier. 1983. “Strategic Management of Service Development.” InEmerging Perspectives on Services Marketing. Eds. Leonard L. Berry et al. Chicago: American Marketing Association.
- Lovelock, Christopher H. 1984.Services Marketing. Englewood Cliffs: Prentice-Hall.
- McGill, Archie. 1983. “Strategic Marketing—Re-Directing a Service Marketing Company.” InEmerging Perspectives on Services Marketing. Eds. Leonard L. Berry et al. Chicago: American Marketing Association.
- Moriarty, Mark, and M. Venkatesan. 1978. “Concept Evaluation and Marketing Segmentation.”Journal of Marketing 42 (July): 82–86.
- Ray, Alice. 1982.SAS User's Guide Statistics. Cary, North Carolina: SAS Institute.
- Ryans, Adrian B., and Dick R. Wittink. 1977. “The Marketing of Services: Categorization with Implications for Strategy.” InContemporary Marketing Thought. Eds. Barnett A. Greenberg and Danny N. Bellenger. Chicago: American Marketing Association.
- Stiff, Ronald, and Julie Pollack. 1983. “Consumerism the Service Sector.” InEmerging Perspectives on Services Marketing. Eds. Leonard L. Berry et al. Chicago: American Marketing Association.
- Thomas, Dan R.E. 1978. “Strategy is Different in the Service Business.”Harvard Business Review 56 (July–August): 158–165.
- Upah, Gregory D., Leonard L. Berry, and G. Lynn Shostack. 1983. “Service Marketing: A Road Map for Research.” InEmerging Perspectives on Services Marketing. Eds. Leonard L. Berry et al. Chicago: American Marketing Association.
- Wagner, Warren H. 1967. “The Construction of a Classification.” InSystematic Biology. Washington D.C.: National Academy of Sciences.
- Zeithaml, Valarie A. 1981. “How Consumer Evaluation Processes Differ Between Goods and Services.” In Marketing of Services. Eds. James H. Donnelly et al. Chicago: American Marketing Association.
Cited by
Relational Benefits in Services Industries: The Customer's Perspective
Gwinner, K. P., Gremler, D. D., & Bitner, M. J. (1998) · Journal of the Academy of Marketing Science · doi:10.1177/0092070398262002 · Cited by 2,347
Hennig-Thurau, T., Gwinner, K. P., & Gremler, D. D. (2002) · Journal of Service Research · doi:10.1177/1094670502004003006 · Cited by 2,301
Customer satisfaction with services: putting perceived value into the equation
McDougall, G. H. G., & Levesque, T. (2000) · Journal of Services Marketing · doi:10.1108/08876040010340937 · Cited by 1,830
Switching barriers and repurchase intentions in services
Jones, M. A., Mothersbaugh, D. L., & Beatty, S. E. (2000) · Journal of Retailing · doi:10.1016/s0022-4359(00)00024-5 · Cited by 1,571
Psychological Implications of Customer Participation in Co-Production
Bendapudi, N., & Leone, R. P. (2003) · Journal of Marketing · doi:10.1509/jmkg.67.1.14.18592 · Cited by 1,493
Metadata
- Authors
- Bowen, J.
- Affiliations
- University of Houston (US)
- Corresponding author
- Bowen, John
- ORCID
- Bowen, John
- Venue
- Journal of the Academy of Marketing Science
- Published
- 1990-12
- Volume
- 18
- Issue
- 1
- Pages
- 43-49
- ISSN
- 0092-0703 (ISSN-L)
- 1552-7824
- OpenAlex
- W2155880346
- Cited by
- 397
- References
- 23
- Citations by year
- 2026: 1 · 2025: 2 · 2024: 6 · 2023: 27 · 2022: 11 · 2021: 10 · 2020: 9 · 2019: 13 · 2018: 11 · 2017: 12 · 2016: 16 · 2015: 22 · 2014: 20 · 2013: 30 · 2012: 17
- FWCI
- 3.24
- Type
- journal article
- Language
- en
- Open access
- closed
- Licence
- www.springer.com/tdm (tdm)
- Locations
- Journal of the Academy of Marketing Science (publishedVersion)
- OakTrust (Texas A&M University Libraries) (submittedVersion)
- Funders
- Texas A and M University
- Topics
- Social Sciences › Business, Management and Accounting › Marketing › Customer Service Quality and Loyalty
- Social Sciences › Business, Management and Accounting › Marketing › Service and Product Innovation
- Social Sciences › Sociology and Political Science › Consumer Behavior and Market Dynamics
- Keywords
- service taxonomy, service typology, service marketing, strategic marketing, service classification
About these checks
Registry, retraction, Cites and statistics results are computed, not judged, with one exception: a printed reference that no index lists is read once by a model before it counts as a citation error. Claims are extracted by a model and kept only when their quote appears verbatim in the text; each cited source is then checked, with a model’s help, for whether it says what the claim relies on. Those verdicts can be wrong — read the claim’s quote and the cited source before relying on one.
Statistics and arithmetic are recomputed, not judged.
Confidence bands are shown only for fields calibrated on our annotated test set. None is calibrated yet, so no band is shown.
What counts as a claim ›How we measure confidence ›How we check this ›
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How to cite
Cite CoChat for the checks on this page, and the paper for its own findings.
- This page
- CoChat. (2026). Citation check: Development of a taxonomy of services to gain strategic marketing insights. https://app.cochat.ai/papers/10.1177/009207039001800104
- The paper
- Bowen, J. (1990). Development of a taxonomy of services to gain strategic marketing insights. Journal of the Academy of Marketing Science. https://doi.org/10.1177/009207039001800104
Data sources
Bibliographic data: Semantic Scholar, OpenAlex, Crossref.
Contains information from the Semantic Scholar Academic Graph Datasets, made available under the ODC Attribution License (ODC-BY 1.0).
Semantic Scholar’s data is described in: Kinney, R., et al. (2023). The Semantic Scholar Open Data Platform. arXiv:2301.10140.
