The DOI matches its Crossref record; 4 of the 4 references it cites were found in a registry or an index.
A meta-analysis of humor in advertising
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Citations
Cites
The file drawer problem and tolerance for null results.
Rosenthal, R. (1979) · Psychological Bulletin · doi:10.1037/0033-2909.86.3.638 · Cited by 9,068
Methods of Meta-Analysis: Correcting Error and Bias in Research Findings
Schmidt, F. L., & Hunter, J. E. (2015) · doi:10.4135/9781483398105 · Cited by 5,542
Hunter, J., & Schmidt, F. (2004) · doi:10.4135/9781412985031 · Cited by 3,023
Two-sided advertising: A meta-analysis
Eisend, M. (2006) · International Journal of Research in Marketing · doi:10.1016/j.ijresmar.2005.11.001 · Cited by 305 · cited 2×
“Such a decline from lower order to higher order effects is more pronounced compared to the effects of other content elements in advertising (e.g., Eisend 2006; Grewal et al. 1997).”
BackgroundSelf-citation
Cited by
The effectiveness of celebrity endorsements: a meta-analysis
Knoll, J., & Matthes, J. (2017) · Journal of the Academy of Marketing Science · doi:10.1007/s11747-016-0503-8 · Cited by 601
Guo, Y., Zhang, K., & Wang, C. (2022) · Journal of Retailing and Consumer Services · doi:10.1016/j.jretconser.2021.102786 · Cited by 398
Matthes, J., Knoll, J., & von Sikorski, C. (2018) · Communication Research · doi:10.1177/0093650217745429 · Cited by 269
Xie, Y., Liang, C., Zhou, P., & Jiang, L. (2024) · Journal of Retailing and Consumer Services · doi:10.1016/j.jretconser.2023.103599 · Cited by 91
O’Keefe, D. J. (2013) · Annals of the International Communication Association · doi:10.1080/23808985.2013.11679151 · Cited by 51
Metadata
- Authors
- Eisend, M.
- Venue
- Journal of the Academy of Marketing Science
- Published
- 2008-05-30
- Volume
- 37
- Issue
- 2
- Pages
- 191-203
- ISSN
- 0092-0703 (ISSN-L)
- 1552-7824
- OpenAlex
- W2012395745
- Cited by
- 496
- References
- 4
- FWCI
- 1.44
- Type
- journal article
- Language
- en
- Open access
- closed
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Registry, retraction, Cites and statistics results are computed, not judged, with one exception: a printed reference that no index lists is read once by a model before it counts as a citation error. Claims are extracted by a model and kept only when their quote appears verbatim in the text; each cited source is then checked, with a model’s help, for whether it says what the claim relies on. Those verdicts can be wrong — read the claim’s quote and the cited source before relying on one.
Statistics and arithmetic are recomputed, not judged.
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Data sources
Bibliographic data: Semantic Scholar, OpenAlex, Crossref.
Contains information from the Semantic Scholar Academic Graph Datasets, made available under the ODC Attribution License (ODC-BY 1.0).
Semantic Scholar’s data is described in: Kinney, R., et al. (2023). The Semantic Scholar Open Data Platform. arXiv:2301.10140.
