The DOI matches its Crossref record; 25 of the 25 references it cites were found in a registry or an index.
Word-of-mouth communications in marketing: a meta-analytic review of the antecedents and moderators
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Cites
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“with WOM without providing a relationship between overall commitment and WOM (Fullerton 2003; Harrison-Walker 2001 ).”
BackgroundResultInfluentialChoice goal attainment and decision and consumption satisfaction
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Cited by
Customer engagement behavior: Theoretical foundations and research directions
van Doorn, J., Lemon, K. N., Mittal, V., Nass, S., Pick, D., Pirner, P., & Verhoef, P. C. (2010) · Journal of Service Research · doi:10.1177/1094670510375599 · Cited by 3,536
Customer engagement: exploring customer relationships beyond purchase.
Vivek, S. D., Beatty, S. E., & Morgan, R. M. (2012) · Journal of Marketing Theory and Practice · doi:10.2753/mtp1069-6679200201 · Cited by 2,089
Babić Rosario, A., Sotgiu, F., De Valck, K., & Bijmolt, T. H. A. (2016) · Journal of Marketing Research · doi:10.1509/jmr.14.0380 · Cited by 1,073
Gray Shades of Green: Causes and Consequences of Green Skepticism
Leonidou, C. N., & Skarmeas, D. (2017) · Journal of Business Ethics · doi:10.1007/s10551-015-2829-4 · Cited by 589
Boerman, S. C., Willemsen, L. M., & Van Der Aa, E. P. (2017) · Journal of Interactive Marketing · doi:10.1016/j.intmar.2016.12.002 · Cited by 581
Metadata
- Authors
- de Matos, C. A., & Rossi, C. A. V.
- Venue
- Journal of the Academy of Marketing Science
- Published
- 2008-09-23
- Volume
- 36
- Issue
- 4
- Pages
- 578-596
- ISSN
- 0092-0703 (ISSN-L)
- 1552-7824
- OpenAlex
- W1990363367
- Cited by
- 1,078
- References
- 25
- FWCI
- 32.55
- Type
- journal article
- Language
- en
- Open access
- closed
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Bibliographic data: Semantic Scholar, OpenAlex, Crossref.
Contains information from the Semantic Scholar Academic Graph Datasets, made available under the ODC Attribution License (ODC-BY 1.0).
Semantic Scholar’s data is described in: Kinney, R., et al. (2023). The Semantic Scholar Open Data Platform. arXiv:2301.10140.
