The DOI matches its Crossref record; 25 of the 25 references it cites were found in a registry or an index.
Word-of-mouth communications in marketing: a meta-analytic review of the antecedents and moderators
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Customer engagement: exploring customer relationships beyond purchase.
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Leonidou, C. N., & Skarmeas, D. (2017) · Journal of Business Ethics · doi:10.1007/s10551-015-2829-4 · Cited by 589
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Alexandrov, A., Lilly, B., & Babakus, E. (2013) · Journal of the Academy of Marketing Science · doi:10.1007/s11747-012-0323-4 · Cited by 448
Building, measuring, and profiting from customer loyalty
Watson, G. F., Beck, J. T., Henderson, C. M., & Palmatier, R. W. (2015) · Journal of the Academy of Marketing Science · doi:10.1007/s11747-015-0439-4 · Cited by 375
Social effects on customer retention
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Verma, V., Sharma, D., & Sheth, J. (2016) · Journal of the Academy of Marketing Science · doi:10.1007/s11747-015-0429-6 · Cited by 247
Attracting Comments: Digital Engagement Metrics on Facebook and Financial Performance
Yoon, G., Li, C., Ji, Y. (., North, M., Hong, C., & Liu, J. (2018) · Journal of Advertising · doi:10.1080/00913367.2017.1405753 · Cited by 149
The Role of Metaperception on the Effectiveness of Referral Reward Programs
Wirtz, J., Orsingher, C., Chew, P., & Tambyah, S. K. (2013) · Journal of Service Research · doi:10.1177/1094670512462138 · Cited by 119
Influencer Marketing: Role of Influencer Credibility and Congruence on Brand Attitude and eWOM
Dhun, & Dangi, H. K. (2023) · Journal of Internet Commerce · doi:10.1080/15332861.2022.2125220 · Cited by 108
Interactions and consequences of inertia and switching costs
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Mobile application user behavior in the developing countries: A survey in Iran
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Han, L., Ma, Y., Addo, P. C., Liao, M., & Fang, J. (2023) · Behavioral Sciences · doi:10.3390/bs13050385 · Cited by 54
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Meijerink, J., & Schoenmakers, E. (2021) · Journal of Tourism Futures · doi:10.1108/jtf-04-2019-0039 · Cited by 40
Consumer Engagement in the Digital Era: Its Nature, Drivers, and Outcomes
Weitzl, W., & Einwiller, S. (2018) · The Handbook of Communication Engagement · doi:10.1002/9781119167600.ch31 · Cited by 14
Persuasibility and the Self – Investigating Heterogeneity among Consumers
Koller, M., Floh, A., Zauner, A., & Rusch, T. (2013) · Australasian Marketing Journal · doi:10.1016/j.ausmj.2013.02.004 · Cited by 7
Metadata
- Authors
- de Matos, C. A., & Rossi, C. A. V.
- Venue
- Journal of the Academy of Marketing Science
- Published
- 2008-09-23
- Volume
- 36
- Issue
- 4
- Pages
- 578-596
- ISSN
- 0092-0703 (ISSN-L)
- 1552-7824
- OpenAlex
- W1990363367
- Cited by
- 1,078
- References
- 25
- FWCI
- 32.55
- Type
- journal article
- Language
- en
- Open access
- closed
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Bibliographic data: Semantic Scholar, OpenAlex, Crossref.
Contains information from the Semantic Scholar Academic Graph Datasets, made available under the ODC Attribution License (ODC-BY 1.0).
Semantic Scholar’s data is described in: Kinney, R., et al. (2023). The Semantic Scholar Open Data Platform. arXiv:2301.10140.
