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Cited by 408

The DOI matches its Crossref record; 6 of the 6 references it cites were found in a registry or an index.

Toward a “theoretical toolbox” for sustainability research in marketing

Open access
Connelly, Brian L., Ketchen, David J., Slater, Stanley F.·2011·Journal of the Academy of Marketing Science

Abstract

This paper provides a foundation for future marketing research on sustainability through the application of nine prominent organizational theories. Specifically, we consider the implications for sustainability offered by transaction cost economics, agency theory, institutional theory, population ecology, resource dependence theory, the resource-based view of the firm, upper echelons theory, social network theory, and signaling theory. We consider how each theory can help researchers to better understand the ways that firms engage in sustainable marketing and business practices, and we develop insights that emerge from simultaneous examination of complementary or competing theoretical perspectives.

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Crossref · 10.1007/s11747-010-0199-0

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Metadata

Authors
Connelly, B. L., Ketchen, D. J., & Slater, S. F.
Venue
Journal of the Academy of Marketing Science
Published
2010-04-22
Volume
39
Issue
1
Pages
86-100
ISSN
  • 0092-0703 (ISSN-L)
  • 1552-7824
OpenAlex
W2120314322
Cited by
408
References
6
FWCI
47.29
Type
journal article
Language
en
Open access
green

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Data sources

Bibliographic data: Semantic Scholar, OpenAlex, Crossref.

Contains information from the Semantic Scholar Academic Graph Datasets, made available under the ODC Attribution License (ODC-BY 1.0).

Semantic Scholar’s data is described in: Kinney, R., et al. (2023). The Semantic Scholar Open Data Platform. arXiv:2301.10140.