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Cited by 1,147

The DOI matches its Crossref record; 11 of the 11 references it cites were found in a registry or an index.

Health Message Framing Effects on Attitudes, Intentions, and Behavior: A Meta-analytic Review

Gallagher, Kristel M., Updegraff, John A.·2012·Annals of Behavioral Medicine

Abstract

BACKGROUND: Message framing has been an important focus in health communication research, yet prior meta-analyses found limited support for using framing to increase persuasiveness of health messages. PURPOSE: This meta-analysis distinguished the outcomes used to assess the persuasive impact of framed messages (attitudes, intentions, or behavior). METHODS: One hundred eighty-nine effect sizes were identified from 94 peer-reviewed, published studies which compared the persuasive impact of gain- and loss-framed messages. RESULTS: Gain-framed messages were more likely than loss-framed messages to encourage prevention behaviors (r = 0.083, p = 0.002), particularly for skin cancer prevention, smoking cessation, and physical activity. No effect of framing was found when persuasion was assessed by attitudes/intentions or among studies encouraging detection. CONCLUSIONS: Gain-framed messages appear to be more effective than loss-framed messages in promoting prevention behaviors. Research should examine the contexts in which loss-framed messages are most effective, and the processes that mediate the effects of framing on behavior.

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Metadata

Authors
Gallagher, K. M., & Updegraff, J. A.
Venue
Annals of Behavioral Medicine
Published
2011-10-13
Volume
43
Issue
1
Pages
101-116
ISSN
  • 0742-5554 (ISSN-L)
  • 0883-6612
  • 1532-4796
OpenAlex
W2008040264
Cited by
1,147
References
11
FWCI
48.88
Type
journal article
Language
en
Open access
closed

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CoChat. (2026). Citation check: Health Message Framing Effects on Attitudes, Intentions, and Behavior: A Meta-analytic Review. https://app.cochat.ai/papers/10.1007/s12160-011-9308-7
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Gallagher, K. M., & Updegraff, J. A. (2012). Health Message Framing Effects on Attitudes, Intentions, and Behavior: A Meta-analytic Review. Annals of Behavioral Medicine. https://doi.org/10.1007/s12160-011-9308-7

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