The DOI matches its Crossref record; 90 of the 90 references it cites were found in a registry or an index.
Reflections on customer-based brand equity: perspectives, progress, and priorities
Overview
The claims and statistics of this paper haven’t been checked yet.
Run the check — free, no account needed. It reads the open-access text and checks the sources it cites.
Integrity signals
Registry
Cites
Statistics
Verification
Claims the paper makes
The claims and statistics of this paper haven’t been checked yet.
Run the check — free, no account needed. It reads the open-access text and checks the sources it cites.
Self-check
Percentages, sums and reported differences re-computed from the paper’s own numbers.
The self-check needs the paper’s full text.
Citations
Cites
(1993) · Journal of the American Dietetic Association · doi:10.1016/0002-8223(93)91697-o · Cited by 18,154
Conceptualizing, Measuring, and Managing Customer-Based Brand Equity
Keller, K. L. (1993) · Journal of Marketing · doi:10.1177/002224299305700101 · Cited by 14,686
Self-citation(2025) · doi:10.53555/acr.v2i2 · Cited by 13,264
Consumers and Their Brands: Developing Relationship Theory in Consumer Research
Fournier, S. (1998) · Journal of Consumer Research · doi:10.1086/209515 · Cited by 7,542
Higgins, E. T. (1997) · American Psychologist · doi:10.1037/0003-066x.52.12.1280 · Cited by 6,775
Dimensions of Brand Personality
Aaker, J. L. (1997) · Journal of Marketing Research · doi:10.1177/002224379703400304 · Cited by 4,033
Consumer Evaluations of Brand Extensions
Aaker, D. A., & Keller, K. L. (1990) · Journal of Marketing · doi:10.1177/002224299005400102 · Cited by 3,252
Self-citationThe Ties That Bind: Measuring the Strength of Consumers’ Emotional Attachments to Brands
Thomson, M., MacInnis, D. J., & Whan Park, C. (2005) · Journal of Consumer Psychology · doi:10.1207/s15327663jcp1501_10 · Cited by 2,713
Brands and Branding: Research Findings and Future Priorities
Keller, K. L., & Lehmann, D. R. (2006) · Marketing Science · doi:10.1287/mksc.1050.0153 · Cited by 2,323
Self-citationBrand Synthesis: The Multidimensionality of Brand Knowledge
Keller, K. L. (2003) · Journal of Consumer Research · doi:10.1086/346254 · Cited by 1,907
Self-citation
Cited by
Cheung, M. L., Pires, G., & Rosenberger, P. J. (2020) · Asia Pacific Journal of Marketing and Logistics · doi:10.1108/apjml-04-2019-0262 · Cited by 398
From customer experience to human experience: Uses of systematized and non-systematized knowledge
Roggeveen, A. L., & Rosengren, S. (2022) · Journal of Retailing and Consumer Services · doi:10.1016/j.jretconser.2022.102967 · Cited by 58
Mediating model of brand equity and its application
Raut, U. R., Pawar, P. A., Brito, P. Q., & Sisodia, G. S. (2019) · Spanish Journal of Marketing - ESIC · doi:10.1108/sjme-04-2019-0021 · Cited by 23
Metadata
- Authors
- Keller, K. L.
- Venue
- AMS Review
- Published
- 2016-05-20
- Volume
- 6
- Issue
- 1-2
- Pages
- 1-16
- ISSN
- 1869-814X (ISSN-L)
- 1869-8182
- OpenAlex
- W2406320552
- Cited by
- 326
- References
- 90
- FWCI
- 61.92
- Type
- journal article
- Language
- en
- Open access
- closed
About these checks
Registry, retraction, Cites and statistics results are computed, not judged, with one exception: a printed reference that no index lists is read once by a model before it counts as a citation error. Claims are extracted by a model and kept only when their quote appears verbatim in the text; each cited source is then checked, with a model’s help, for whether it says what the claim relies on. Those verdicts can be wrong — read the claim’s quote and the cited source before relying on one.
Statistics and arithmetic are recomputed, not judged.
Confidence bands are shown only for fields calibrated on our annotated test set. None is calibrated yet, so no band is shown.
What counts as a claim ›How we measure confidence ›How we check this ›
Are you an author, or do you see a problem with this page? Request a review
How to cite
Cite CoChat for the checks on this page, and the paper for its own findings.
- This page
- CoChat. (2026). Citation check: Reflections on customer-based brand equity: perspectives, progress, and priorities. https://app.cochat.ai/papers/10.1007/s13162-016-0078-z
- The paper
- Keller, K. L. (2016). Reflections on customer-based brand equity: perspectives, progress, and priorities. AMS Review. https://doi.org/10.1007/s13162-016-0078-z
Data sources
Bibliographic data: Semantic Scholar, OpenAlex, Crossref.
Contains information from the Semantic Scholar Academic Graph Datasets, made available under the ODC Attribution License (ODC-BY 1.0).
Semantic Scholar’s data is described in: Kinney, R., et al. (2023). The Semantic Scholar Open Data Platform. arXiv:2301.10140.
