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Cited by 4,033

The DOI matches its Crossref record; 5 of the 5 references it cites were found in a registry or an index.

Dimensions of Brand Personality

Aaker, Jennifer L.·1997·Journal of Marketing Research
DOI 10.1177/002224379703400304
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Abstract

Although a considerable amount of research in personality psychology has been done to conceptualize human personality, identify the “Big Five” dimensions, and explore the meaning of each dimension, no parallel research has been conducted in consumer behavior on brand personality. Consequently, an understanding of the symbolic use of brands has been limited in the consumer behavior literature. In this research, the author develops a theoretical framework of the brand personality construct by determining the number and nature of dimensions of brand personality (Sincerity, Excitement, Competence, Sophistication, and Ruggedness). To measure the five brand personality dimensions, a reliable, valid, and generalizable measurement scale is created. Finally, theoretical and practical implications regarding the symbolic use of brands are discussed.

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Citations

Cites

Show all 5 references

Research works printed but not linked: 45

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Metadata

Authors
Aaker, J. L.
Venue
Journal of Marketing Research
Publisher
SAGE Publications
Published
1997-08
Volume
34
Issue
3
Pages
347-356
ISSN
  • 0022-2437 (ISSN-L)
  • 1547-7193
DOI
10.1177/002224379703400304
OpenAlex
W4256173697
Cited by
4,033
References
5
FWCI
33.10
Type
journal article
Language
en
Open access
closed
Licence
journals.sagepub.com/page/policies/text-and-data-mining-license (tdm)

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CoChat. (2026). Citation check: Dimensions of Brand Personality. https://app.cochat.ai/papers/10.1177/002224379703400304
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Aaker, J. L. (1997). Dimensions of Brand Personality. Journal of Marketing Research. https://doi.org/10.1177/002224379703400304

Data sources

Bibliographic data: Semantic Scholar, OpenAlex, Crossref.

Contains information from the Semantic Scholar Academic Graph Datasets, made available under the ODC Attribution License (ODC-BY 1.0).

Semantic Scholar’s data is described in: Kinney, R., et al. (2023). The Semantic Scholar Open Data Platform. arXiv:2301.10140.