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Cited by 5Franchising Strategies and PerformanceEntrepreneurship Studies and InfluencesAmerican History and Culture

The DOI matches its Crossref record; 3 of the 3 references it cites were found in a registry or an index.

The art of managing a franchise

Mockler, Robert J., Easop, Harrison E.·1968·Business Horizons
DOI 10.1016/0007-6813(68)90110-9
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Overview

Integrity signals

Registry

Crossref · 10.1016/0007-6813(68)90110-9

Cites

3 of 3 references verified0 citation errors · 0 not checkable

Statistics

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Verification

Claims the paper makes

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Claims other papers make about this one

Each is checked against this paper’s own text: does it say what the citing paper says it does?

Citations

Cites

Show all 3 references

Research works printed but not linked: 14

  1. International Franchise Association, 1968, Press Release
  2. Rood, 1967, Franchising A $70 Billion Word, The Magazine of Wall Street, CXXI, 9
  3. I.F.A., Press Release.
  4. 1960, Business Week, 90
  5. National Better Business Bureau, 1965, Route Type Franchise Offers, National Better Business Service Bulletin, 1
  6. 1965, Newsweek, LXVIII, 90
  7. Weiss, 1967, Corporate Chains Are Franchising Independent Retailers, Advertising Age, XXXVIII, 77
  8. Voss, 1965, Franchising's Band Wagon Fans Out, The Christian Science Monitor, 2
  9. 1967, Financial World, CXXVIII, 14
  10. Nagle, 1965, College Teaches Franchise Deals, New York Times, 74
  11. Grey Advertising, Inc, 1964, Grey Matter, 23
  12. The Franchise System of Distribution, pp. 29–31.
  13. Slater, 1964, Some Socio-Economic Footnotes on Franchising, Boston University Business Review, XI, 61
  14. National Better Business Bureau, 1966, The Franchise Boom—What's in It for You?, National Better Business Service Bulletin, 41

Cited by

See all 5

Metadata

Authors
Mockler, R. J., & Easop, H. E.
Venue
Business Horizons
Publisher
Elsevier BV
Published
1968-08
Volume
11
Issue
4
Pages
27-33
ISSN
0007-6813 (ISSN-L)
DOI
10.1016/0007-6813(68)90110-9
OpenAlex
W2078378448
Cited by
5
References
3
Citations by year
2022: 1
FWCI
0.00
Type
journal article
Language
en
Open access
closed
Licence
www.elsevier.com/tdm/userlicense/1.0/ (tdm)
Locations
  • Business Horizons (publishedVersion)
  • RePEc: Research Papers in Economics (submittedVersion)
Topics
  • Social Sciences › Business, Management and Accounting › Strategy and Management › Franchising Strategies and Performance
  • Social Sciences › Business, Management and Accounting › Management of Technology and Innovation › Entrepreneurship Studies and Influences
  • Social Sciences › Business, Management and Accounting › Marketing › American History and Culture
Keywords
franchising, franchise management, franchisor-franchisee relationship, franchisee selection, advantages and disadvantages of franchising, business growth

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Registry, retraction, Cites and statistics results are computed, not judged, with one exception: a printed reference that no index lists is read once by a model before it counts as a citation error. Claims are extracted by a model and kept only when their quote appears verbatim in the text; each cited source is then checked, with a model’s help, for whether it says what the claim relies on. Those verdicts can be wrong — read the claim’s quote and the cited source before relying on one.

Statistics and arithmetic are recomputed, not judged.

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This page
CoChat. (2026). Citation check: The art of managing a franchise. https://app.cochat.ai/papers/10.1016/0007-6813(68)90110-9
The paper
Mockler, R. J., & Easop, H. E. (1968). The art of managing a franchise. Business Horizons. https://doi.org/10.1016/0007-6813(68)90110-9

Data sources

Bibliographic data: Semantic Scholar, OpenAlex, Crossref.

Contains information from the Semantic Scholar Academic Graph Datasets, made available under the ODC Attribution License (ODC-BY 1.0).

Semantic Scholar’s data is described in: Kinney, R., et al. (2023). The Semantic Scholar Open Data Platform. arXiv:2301.10140.