The DOI matches its OpenAlex record; 49 of the 49 references it cites were found in a registry or an index.
Product Innovativeness and Entry Strategy: Impact on Cycle Time and Break‐even Time
Abstract
New product development time, or cycle time, has become a critical competitive variable, particularly for small high-tech manufacturing firms. The business press is filled with examples about large firms that have successfully reduced cycle time. This article investigates the relative impact of product innovation and entry strategy on cycle time and initial market performance of small firms. Using a sample of seventy-three small manufacturing firms, Abdul Ali, Robert Krapfel, Jr., and Douglas LaBahn find that faster product development is associated with shorter break-even time. Their results also indicate that these firms are achieving shorter cycle time not by sacrificing product quality, but by keeping the technical content of the product simple. Past research has not taken into account this relationship, and this may be one of the reasons why researchers have often suggested conflicting impact of entry strategy on market performance.
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Cites
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Cited by
Garcia, R., & Calantone, R. (2002) · Journal of Product Innovation Management · doi:10.1111/1540-5885.1920110 · Cited by 3,470
Lee, Y., & Colarelli O'Connor, G. (2003) · Journal of Product Innovation Management · doi:10.1111/1540-5885.t01-1-201002 · Cited by 348
Stock, R. M. (2011) · Journal of the Academy of Marketing Science · doi:10.1007/s11747-010-0215-4 · Cited by 122
Metadata
- Authors
- Ali, A., Krapfel, R., & LaBahn, D.
- Venue
- Journal of Product Innovation Management
- Publisher
- Wiley
- Published
- 1995-01-01
- Volume
- 12
- Issue
- 1
- Pages
- 54-69
- ISSN
- 0737-6782 (ISSN-L)
- OpenAlex
- W2005225307
- Cited by
- 329
- References
- 49
- FWCI
- 6.74
- Type
- journal article
- Language
- en
- Open access
- closed
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- Ali, A., Krapfel, R., & LaBahn, D. (1995). Product Innovativeness and Entry Strategy: Impact on Cycle Time and Break‐even Time. Journal of Product Innovation Management. https://doi.org/10.1016/0737-6782(94)00027-d
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Contains information from the Semantic Scholar Academic Graph Datasets, made available under the ODC Attribution License (ODC-BY 1.0).
Semantic Scholar’s data is described in: Kinney, R., et al. (2023). The Semantic Scholar Open Data Platform. arXiv:2301.10140.
