The DOI matches its Crossref record; 1 of the 1 references it cites were found in a registry or an index.
The Dimensions of Industrial New Product Success and Failure
Abstract
This article reports the results of Project NewProd, an extensive investigation into what separates successful from unsuccessful new industrial products. Multivariate methods are used to probe this success/failure question. The dimensions underlying success and failure are identified. The dominant role of product strategy and the need for a strong market orientation clearly are demonstrated.
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SAPPHO updated - project SAPPHO phase II
Rothwell, R., Freeman, C., Horlsey, A., Jervis, V. T. P., Robertson, A. B., & Townsend, J. (1974) · Research Policy · doi:10.1016/0048-7333(74)90010-9 · Cited by 717
Cited by
Clarifying the Entrepreneurial Orientation Construct and Linking It to Performance
Lumpkin, G. T., & Dess, G. G. (1996) · The Academy of Management Review · doi:10.5465/amr.1996.9602161568 · Cited by 10,159
Product development: Past research, present findings and future directions
Brown, S. L., & Eisenhardt, K. M. (1995) · The Academy of Management Review · doi:10.2307/258850 · Cited by 3,777
Garcia, R., & Calantone, R. (2002) · Journal of Product Innovation Management · doi:10.1111/1540-5885.1920110 · Cited by 3,470
Gibson, C. B., & Gibbs, J. L. (2006) · Administrative Science Quarterly · doi:10.2189/asqu.51.3.451 · Cited by 1,152
Market Orientation, Creativity, and New Product Performance in High-Technology Firms
Im, S., & Workman, J. P. (2004) · Journal of Marketing · doi:10.1509/jmkg.68.2.114.27788 · Cited by 1,084
Metadata
- Authors
- Cooper, R. G.
- Venue
- Journal of Marketing
- Publisher
- SAGE Publications
- Published
- 1979-06
- Volume
- 43
- Issue
- 3
- Pages
- 93-103
- ISSN
- 0022-2429 (ISSN-L)
- 1547-7185
- OpenAlex
- W2094914926
- Cited by
- 1,121
- References
- 1
- FWCI
- 38.78
- Type
- journal article
- Language
- en
- Open access
- closed
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Bibliographic data: Semantic Scholar, OpenAlex, Crossref.
Contains information from the Semantic Scholar Academic Graph Datasets, made available under the ODC Attribution License (ODC-BY 1.0).
Semantic Scholar’s data is described in: Kinney, R., et al. (2023). The Semantic Scholar Open Data Platform. arXiv:2301.10140.
