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Cited by 547

The DOI matches its Crossref record; 3 of the 3 references it cites were found in a registry or an index.

Consumer variety-seeking among goods and services

Open access
Kahn, Barbara E.·1995·Journal of Retailing and Consumer Services
DOI 10.1016/0969-6989(95)00038-0
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Abstract

Reflecting the importance of variety-seeking in consumer choice, there has been an explosion of research in the marketing literature on this topic in the past decade. The goal of this paper is to provide an integrative review of the key findings. In particular, a conceptual, integrating framework for understanding the reasons why consumers seek variety is presented. Within this context, the implications of this research for retail and service management are discussed as well as a review of the measurement tools and predictive models of variety-seeking that have been proposed in the last decade.

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Metadata

Authors
Kahn, B. E.
Venue
Journal of Retailing and Consumer Services
Publisher
Elsevier BV
Published
1995-07
Volume
2
Issue
3
Pages
139-148
ISSN
0969-6989 (ISSN-L)
DOI
10.1016/0969-6989(95)00038-0
OpenAlex
W2043922135
Cited by
547
References
3
FWCI
3.86
Type
journal article
Language
en
Open access
hybrid

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Data sources

Bibliographic data: Semantic Scholar, OpenAlex, Crossref.

Contains information from the Semantic Scholar Academic Graph Datasets, made available under the ODC Attribution License (ODC-BY 1.0).

Semantic Scholar’s data is described in: Kinney, R., et al. (2023). The Semantic Scholar Open Data Platform. arXiv:2301.10140.