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Why do green consumers engage in excessive consumption? The role of moral licensing and cognitive bias

Li, Wenbo, Wu, Leixing, Cheng, Xiu, Zheng, Xiao, Li, Shanshan, Wu, Meifen·2026·Acta Psychologica
DOI 10.1016/j.actpsy.2026.106607
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Metadata

Authors
Li, W., Wu, L., Cheng, X., Zheng, X., Li, S., & Wu, M.
Venue
Acta Psychologica
Publisher
Elsevier BV
Published
2026-04
Volume
264
Pages
106607
ISSN
0001-6918
DOI
10.1016/j.actpsy.2026.106607
Cited by
1
References
4
Language
en
Licence
Funders
National Natural Science Foundation of China

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