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Impacts of COVID-19 on tourists' destination preferences: Evidence from China
Open accessAbstract
Using data of online ticket sales for attractions in the seven provinces of South Central China, this study focuses on the impact of COVID-19 on tourists' destination preferences after the end of lockdown. Empirical results reveal that tourists' destination preferences have changed significantly, which holds under a number of robustness checks. Specifically, we find that tourists avoid traveling to destinations with more confirmed cases of COVID-19 relative to their places of origin, especially Hubei Province, and prefer destinations close to home, especially local attractions. The empirical findings have significant implications for managers and policymakers in tourism and we provide potential mechanisms for these findings based on signaling, risk perception, and prospect theory.
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“Some travelers may be reluctant to travel to China for other reasons, such as a lack of familiarity, cultural differences, visa requirements, and long flight times (Li, Gong et al., 2021).”
From Risk, Trust, and the Roles of Human Versus Virtual Influencers (2024) · cites this paper as Li, Gong et al., 2021
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A Practitioner’s Guide to Cluster-Robust Inference
Colin Cameron, A., & Miller, D. L. (2015) · Journal of Human Resources · doi:10.3368/jhr.50.2.317 · Cited by 5,037 · cited 1×
“Finally, to attain robust results, we cluster the standard errors at the provincial level (destination-origin pairs), following Cameron and Miller (2015).”
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Cited by
Sorted by citations
Risk, Trust, and the Roles of Human Versus Virtual Influencers
Ameen, N., Cheah, J.-H., Ali, F., El-Manstrly, D., & Kulyciute, R. (2024) · Journal of Travel Research · doi:10.1177/00472875231190601 · Cited by 133
Metadata
- Authors
- Li, X., Gong, J., Gao, B., & Yuan, P.
- Affiliations
- Wuhan University (CN)
- China Tourism Academy (CN)
- Corresponding author
- Gao, Baojun
- Venue
- Annals of Tourism Research
- Publisher
- Elsevier BV
- Published
- 2021-09
- Volume
- 90
- Pages
- 103258
- ISSN
- 0160-7383 (ISSN-L)
- PMC
- PMC8666151
- OpenAlex
- W3169463146
- Cited by
- 164
- References
- 2
- Citations by year
- 2026: 12 · 2025: 20 · 2024: 33 · 2023: 47 · 2022: 48 · 2021: 4
- FWCI
- 41.95
- Type
- journal article
- Language
- en
- Open access
- green
- www.ncbi.nlm.nih.gov
- Licence
- Locations
- Annals of Tourism Research (publishedVersion)
- PubMed Central (publishedVersion)
- PubMed (publishedVersion)
- RePEc: Research Papers in Economics (submittedVersion)
- Topics
- Social Sciences › Business, Management and Accounting › Tourism, Leisure and Hospitality Management › Diverse Aspects of Tourism Research
- Social Sciences › Economics, Econometrics and Finance › Economics and Econometrics › COVID-19 Pandemic Impacts
- Health Sciences › Medicine › Public Health, Environmental and Occupational Health › Travel-related health issues
- Keywords
- COVID-19 pandemic, destination choice, tourist behavior, online ticket sales, risk perception, prospect theory, signaling, travel restrictions, Hubei Province, local attractions, south-central China
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- Li, X., Gong, J., Gao, B., & Yuan, P. (2021). Impacts of COVID-19 on tourists' destination preferences: Evidence from China. Annals of Tourism Research. https://doi.org/10.1016/j.annals.2021.103258