The DOI matches its Crossref record; 4 of the 4 references it cites were found in a registry or an index.
Two hearts in three-quarter time: How to waltz the social media/viral marketing dance
Overview
The claims and statistics of this paper haven’t been checked yet.
Run the check — free, no account needed. It reads the open-access text and checks the sources it cites.
Integrity signals
Registry
Cites
Statistics
Verification
Claims the paper makes
The claims and statistics of this paper haven’t been checked yet.
Run the check — free, no account needed. It reads the open-access text and checks the sources it cites.
Self-check
Percentages, sums and reported differences re-computed from the paper’s own numbers.
The self-check needs the paper’s full text.
Citations
Cites
Users of the world, unite! The challenges and opportunities of Social Media
Kaplan, A. M., & Haenlein, M. (2010) · Business Horizons · doi:10.1016/j.bushor.2009.09.003 · Cited by 17,875
Self-citationThe Effect of Word of Mouth on Sales: Online Book Reviews
Chevalier, J. A., & Mayzlin, D. (2006) · Journal of Marketing Research · doi:10.1509/jmkr.43.3.345 · Cited by 6,003
Tastes, ties, and time: a new social network dataset using Facebook.com
Lewis, K., Kaufman, J., Gonzalez, M., Wimmer, A., & Christakis, N. (2008) · Social Networks · doi:10.1016/j.socnet.2008.07.002 · Cited by 1,024
The role of hubs in the adoption process
Goldenberg, J., Han, S., Lehmann, D. R., & Hong, J. W. (2009) · Journal of Marketing · doi:10.1509/jmkg.73.2.1 · Cited by 695
Cited by
Understanding Social Media Logic
Van Dijck, J., & Poell, T. (2013) · Media and Communication · doi:10.17645/mac.v1i1.70 · Cited by 1,258
Augmented reality: Designing immersive experiences that maximize consumer engagement
Scholz, J., & Smith, A. N. (2016) · Business Horizons · doi:10.1016/j.bushor.2015.10.003 · Cited by 586
Social media marketing and advertising
Dwivedi, Y. K., Kapoor, K. K., & Chen, H. (2015) · The Marketing Review · doi:10.1362/146934715x14441363377999 · Cited by 401
A comparison of social media marketing between B2B, B2C and mixed business models
Iankova, S., Davies, I., Archer-Brown, C., Marder, B., & Yau, A. (2019) · Industrial Marketing Management · doi:10.1016/j.indmarman.2018.01.001 · Cited by 338
Growing Existing Customers’ Revenue Streams through Customer Referral Programs
Garnefeld, I., Eggert, A., Helm, S. V., & Tax, S. S. (2013) · Journal of Marketing · doi:10.1509/jm.11.0423 · Cited by 171
Metadata
- Authors
- Kaplan, A. M., & Haenlein, M.
- Venue
- Business Horizons
- Publisher
- Elsevier BV
- Published
- 2011-05
- Volume
- 54
- Issue
- 3
- Pages
- 253-263
- ISSN
- 0007-6813 (ISSN-L)
- OpenAlex
- W2079398999
- Cited by
- 484
- References
- 4
- FWCI
- 107.16
- Type
- journal article
- Language
- en
- Open access
- closed
About these checks
Registry, retraction, Cites and statistics results are computed, not judged, with one exception: a printed reference that no index lists is read once by a model before it counts as a citation error. Claims are extracted by a model and kept only when their quote appears verbatim in the text; each cited source is then checked, with a model’s help, for whether it says what the claim relies on. Those verdicts can be wrong — read the claim’s quote and the cited source before relying on one.
Statistics and arithmetic are recomputed, not judged.
Confidence bands are shown only for fields calibrated on our annotated test set. None is calibrated yet, so no band is shown.
What counts as a claim ›How we measure confidence ›How we check this ›
Are you an author, or do you see a problem with this page? Request a review
How to cite
Cite CoChat for the checks on this page, and the paper for its own findings.
- This page
- CoChat. (2026). Citation check: Two hearts in three-quarter time: How to waltz the social media/viral marketing dance. https://app.cochat.ai/papers/10.1016/j.bushor.2011.01.006
- The paper
- Kaplan, A. M., & Haenlein, M. (2011). Two hearts in three-quarter time: How to waltz the social media/viral marketing dance. Business Horizons. https://doi.org/10.1016/j.bushor.2011.01.006
Data sources
Bibliographic data: Semantic Scholar, OpenAlex, Crossref.
Contains information from the Semantic Scholar Academic Graph Datasets, made available under the ODC Attribution License (ODC-BY 1.0).
Semantic Scholar’s data is described in: Kinney, R., et al. (2023). The Semantic Scholar Open Data Platform. arXiv:2301.10140.
