The DOI matches its Crossref record; 1 of the 1 references it cites were found in a registry or an index.
Social media marketing and advertising
Open accessAbstract
Social media has recently gained tremendous fame as a highly impactful channel of communication in these modern times of digitised living. It has been put on a pedestal across varied streams for facilitating participatory interaction amongst businesses, groups, societies, organisations, consumers, communities, forums, and the like. This subject has received increased attention in the literature with many of its practical applications including social media marketing (SMM) being elaborated, analysed, and recorded by many studies. This study is aimed at collating the existing research on SMM to present a review of seventy-one articles that will bring together the many facets of this rapidly blooming media marketing form. The surfacing limitations in the literature on social media have also been identified and potential research directions have been offered.
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Cites
Enhancing promotional strategies within social marketing programs: use of Web 2.0 social media
Thackeray, R., Neiger, B. L., Hanson, C. L., & McKenzie, J. F. (2008) · Health Promotion Practice · doi:10.1177/1524839908325335 · Cited by 530
Cited by
Dwivedi, Y. K., Hughes, L., Ismagilova, E., Aarts, G., Coombs, C., Crick, T., Duan, Y., Dwivedi, R., Edwards, J., Eirug, A., et al. (2021) · International Journal of Information Management · doi:10.1016/j.ijinfomgt.2019.08.002 · Cited by 4,611
Self-citationDwivedi, Y. K., Ismagilova, E., Hughes, D. L., Carlson, J., Filieri, R., Jacobson, J., Jain, V., Karjaluoto, H., Kefi, H., Krishen, A. S., et al. (2021) · International Journal of Information Management · doi:10.1016/j.ijinfomgt.2020.102168 · Cited by 4,608
Self-citationSokolova, K., & Kefi, H. (2020) · Journal of Retailing and Consumer Services · doi:10.1016/j.jretconser.2019.01.011 · Cited by 1,650
Social media in marketing: A review and analysis of the existing literature
Alalwan, A. A., Rana, N. P., Dwivedi, Y. K., & Algharabat, R. (2017) · Telematics and Informatics · doi:10.1016/j.tele.2017.05.008 · Cited by 1,123
Self-citationSocial media marketing: Comparative effect of advertisement sources
Shareef, M. A., Mukerji, B., Dwivedi, Y. K., Rana, N. P., & Islam, R. (2019) · Journal of Retailing and Consumer Services · doi:10.1016/j.jretconser.2017.11.001 · Cited by 587
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Metadata
- Authors
- Dwivedi, Y. K., Kapoor, K. K., & Chen, H.
- Venue
- The Marketing Review
- Publisher
- Westburn Publishers
- Published
- 2015-10-31
- Volume
- 15
- Issue
- 3
- Pages
- 289-309
- ISSN
- 1469-347X (ISSN-L)
- OpenAlex
- W2269721265
- Cited by
- 401
- References
- 1
- FWCI
- 43.19
- Type
- journal article
- Language
- en
- Open access
- green
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- Dwivedi, Y. K., Kapoor, K. K., & Chen, H. (2015). Social media marketing and advertising. The Marketing Review. https://doi.org/10.1362/146934715x14441363377999
Data sources
Bibliographic data: Semantic Scholar, OpenAlex, Crossref.
Contains information from the Semantic Scholar Academic Graph Datasets, made available under the ODC Attribution License (ODC-BY 1.0).
Semantic Scholar’s data is described in: Kinney, R., et al. (2023). The Semantic Scholar Open Data Platform. arXiv:2301.10140.
