The DOI matches its Crossref record; 21 of the 21 references it cites were found in a registry or an index.
Augmented reality: Designing immersive experiences that maximize consumer engagement
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Citations
Cites
Mind, Self, and Society: The Definitive Edition
Mead, G. H., Joas, H., Huebner, D. R., & Morris, C. W. (2015) · University of Chicago Press eBooks · doi:10.7208/chicago/9780226112879.001.0001 · Cited by 11,018
Social media? Get serious! Understanding the functional building blocks of social media
Kietzmann, J. H., Hermkens, K., McCarthy, I. P., & Silvestre, B. S. (2011) · Business Horizons · doi:10.1016/j.bushor.2011.01.005 · Cited by 4,970
Consumer engagement in a virtual brand community: An exploratory analysis
Brodie, R. J., Ilic, A., Juric, B., & Hollebeek, L. (2013) · Journal of Business Research · doi:10.1016/j.jbusres.2011.07.029 · Cited by 3,221
Lee, K. M. (2004) · Communication Theory · doi:10.1111/j.1468-2885.2004.tb00302.x · Cited by 1,631
Community and consumption: Towards a definition of the “linking value” of product or services
Cova, B. (1997) · European Journal of Marketing · doi:10.1108/03090569710162380 · Cited by 859
Augmented Reality: An Overview
Carmigniani, J., & Furht, B. (2011) · Handbook of Augmented Reality · doi:10.1007/978-1-4614-0064-6_1 · Cited by 627
(2011) · Springer eBooks · doi:10.1007/978-1-4614-0064-6 · Cited by 619
Mobile Marketing in the Retailing Environment: Current Insights and Future Research Avenues
Shankar, V., Venkatesh, A., Hofacker, C., & Naik, P. (2010) · Journal of Interactive Marketing · doi:10.1016/j.intmar.2010.02.006 · Cited by 578
Emotional Branding and the Strategic Value of the Doppelgänger Brand Image
Thompson, C. J., Rindfleisch, A., & Arsel, Z. (2005) · Journal of Marketing · doi:10.1509/jmkg.2006.70.1.50 · Cited by 558
Two hearts in three-quarter time: How to waltz the social media/viral marketing dance
Kaplan, A. M., & Haenlein, M. (2011) · Business Horizons · doi:10.1016/j.bushor.2011.01.006 · Cited by 484
Cited by
Augmented reality marketing: How mobile AR-apps can improve brands through inspiration
Rauschnabel, P. A., Felix, R., & Hinsch, C. (2019) · Journal of Retailing and Consumer Services · doi:10.1016/j.jretconser.2019.03.004 · Cited by 747
Loureiro, S. M. C., Guerreiro, J., & Ali, F. (2020) · Tourism Management · doi:10.1016/j.tourman.2019.104028 · Cited by 659
We ARe at home: how augmented reality reshapes mobile marketing and consumer-brand relationships.
Scholz, J., & Duffy, K. (2018) · Journal of Retailing and Consumer Services · doi:10.1016/j.jretconser.2018.05.004 · Cited by 397
Self-citationSolving the crisis of immediacy: How digital technology can transform the customer experience
Parise, S., Guinan, P. J., & Kafka, R. (2016) · Business Horizons · doi:10.1016/j.bushor.2016.03.004 · Cited by 346
Antecedents to the adoption of augmented reality smart glasses: A closer look at privacy risks
Rauschnabel, P. A., He, J., & Ro, Y. K. (2018) · Journal of Business Research · doi:10.1016/j.jbusres.2018.08.008 · Cited by 344
Metadata
- Authors
- Scholz, J., & Smith, A. N.
- Venue
- Business Horizons
- Publisher
- Elsevier BV
- Published
- 2016-03
- Volume
- 59
- Issue
- 2
- Pages
- 149-161
- ISSN
- 0007-6813 (ISSN-L)
- OpenAlex
- W2217094723
- Cited by
- 586
- References
- 21
- FWCI
- 17.33
- Type
- journal article
- Language
- en
- Open access
- closed
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- The paper
- Scholz, J., & Smith, A. N. (2016). Augmented reality: Designing immersive experiences that maximize consumer engagement. Business Horizons. https://doi.org/10.1016/j.bushor.2015.10.003
Data sources
Bibliographic data: Semantic Scholar, OpenAlex, Crossref.
Contains information from the Semantic Scholar Academic Graph Datasets, made available under the ODC Attribution License (ODC-BY 1.0).
Semantic Scholar’s data is described in: Kinney, R., et al. (2023). The Semantic Scholar Open Data Platform. arXiv:2301.10140.
