The DOI matches its Crossref record; 7 of the 7 references it cites were found in a registry or an index.
If you love something, let it go mobile: Mobile marketing and mobile social media 4x4
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Citations
Cites
Users of the world, unite! The challenges and opportunities of Social Media
Kaplan, A. M., & Haenlein, M. (2010) · Business Horizons · doi:10.1016/j.bushor.2009.09.003 · Cited by 17,875
Self-citationThe Computer for the 21st Century
Weiser, M. (1991) · Scientific American · doi:10.1038/scientificamerican0991-94 · Cited by 10,017
Internet paradox: A social technology that reduces social involvement and psychological well-being?
Kraut, R., Patterson, M., Lundmark, V., Kiesler, S., Mukophadhyay, T., & Scherlis, W. (1998) · American Psychologist · doi:10.1037/0003-066x.53.9.1017 · Cited by 4,793
Specious reward: A behavioral theory of impulsiveness and impulse control.
Ainslie, G. (1975) · Psychological Bulletin · doi:10.1037/h0076860 · Cited by 2,708 · cited 1×
“A second reason can be found in impulsiveness theory (Ainslie, 1975; Hoch & Loewenstein, 1991; Thaler & Shefrin, 1981), which states that people constantly struggle between displaying long-term control and giving into short-term temptations.”
BackgroundAn economic theory of self-control.
Thaler, R. H., & Shefrin, H. M. (1981) · Journal of Political Economy · doi:10.1086/260971 · Cited by 2,203
A benefit congruency framework of sales promotion effectiveness
Chandon, P., Wansink, B., & Laurent, G. (2000) · Journal of Marketing · doi:10.1509/jmkg.64.4.65.18071 · Cited by 1,518
Are Product Attribute Beliefs the Only Mediator of Advertising Effects on Brand Attitude?
Mitchell, A. A., & Olson, J. C. (1981) · Journal of Marketing Research · doi:10.2307/3150973 · Cited by 1,472
Cited by
Kaplan, A., & Haenlein, M. (2019) · Business Horizons · doi:10.1016/j.bushor.2018.08.004 · Cited by 3,140
Self-citationRulers of the world, unite! The challenges and opportunities of artificial intelligence
Kaplan, A., & Haenlein, M. (2020) · Business Horizons · doi:10.1016/j.bushor.2019.09.003 · Cited by 718
Self-citationWong, J. W. C., Lai, I. K. W., & Tao, Z. (2020) · Current Issues in Tourism · doi:10.1080/13683500.2019.1649372 · Cited by 239
Kim, M. J., Lee, C.-K., & Bonn, M. (2017) · International Journal of Information Management · doi:10.1016/j.ijinfomgt.2017.04.006 · Cited by 120
Public employees’ use of social media: Its impact on need satisfaction and intrinsic work motivation
Demircioglu, M. A., & Chen, C.-A. (2019) · Government Information Quarterly · doi:10.1016/j.giq.2018.11.008 · Cited by 129
Metadata
- Authors
- Kaplan, A. M.
- Venue
- Business Horizons
- Publisher
- Elsevier BV
- Published
- 2012-03
- Volume
- 55
- Issue
- 2
- Pages
- 129-139
- ISSN
- 0007-6813 (ISSN-L)
- OpenAlex
- W1987539444
- Cited by
- 406
- References
- 7
- FWCI
- 80.37
- Type
- journal article
- Language
- en
- Open access
- closed
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Registry, retraction, Cites and statistics results are computed, not judged, with one exception: a printed reference that no index lists is read once by a model before it counts as a citation error. Claims are extracted by a model and kept only when their quote appears verbatim in the text; each cited source is then checked, with a model’s help, for whether it says what the claim relies on. Those verdicts can be wrong — read the claim’s quote and the cited source before relying on one.
Statistics and arithmetic are recomputed, not judged.
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How to cite
Cite CoChat for the checks on this page, and the paper for its own findings.
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- CoChat. (2026). Citation check: If you love something, let it go mobile: Mobile marketing and mobile social media 4x4. https://app.cochat.ai/papers/10.1016/j.bushor.2011.10.009
- The paper
- Kaplan, A. M. (2012). If you love something, let it go mobile: Mobile marketing and mobile social media 4x4. Business Horizons. https://doi.org/10.1016/j.bushor.2011.10.009
Data sources
Bibliographic data: Semantic Scholar, OpenAlex, Crossref.
Contains information from the Semantic Scholar Academic Graph Datasets, made available under the ODC Attribution License (ODC-BY 1.0).
Semantic Scholar’s data is described in: Kinney, R., et al. (2023). The Semantic Scholar Open Data Platform. arXiv:2301.10140.
