The DOI matches its Crossref record; 1 of the 1 references it cites were found in a registry or an index.
Determining visitor engagement through augmented reality at science festivals: An experience economy perspective
Open accessAbstract
Augmented reality (AR) has been increasingly implemented to enhance visitor experiences, and tourism research has long understood the importance of creating memorable experiences, leading to the research era of experience economy. Although technology-enhanced visitor engagement is crucial for science festivals, research focusing on visitor engagement through AR using the experience economy perspective is limited. Therefore, the aim of this study is to examine how the educational, esthetics, escapist and entertainment experience using AR affect visitor satisfaction and memorable experience, and eventually, lead to visitor engagement with science experiences in the context of science festivals. A total of 220 data inputs were collected as part of the European City of Science festivities and Manchester Science Festival 2016 and analyzed using structural equation modelling. Findings show that the four realms of experience economy influence satisfaction and memory and, ultimately, the intention for visitor engagement with science research at science festivals. Theoretical contributions and practical implications are presented and discussed.
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Prayag, G., Hosany, S., Muskat, B., & Del Chiappa, G. (2017) · Journal of Travel Research · doi:10.1177/0047287515620567 · Cited by 924
Cited by
Fan, X., Jiang, X., & Deng, N. (2022) · Tourism Management · doi:10.1016/j.tourman.2022.104534 · Cited by 586
We ARe at home: how augmented reality reshapes mobile marketing and consumer-brand relationships.
Scholz, J., & Duffy, K. (2018) · Journal of Retailing and Consumer Services · doi:10.1016/j.jretconser.2018.05.004 · Cited by 397
Qin, H., Peak, D. A., & Prybutok, V. (2021) · Journal of Retailing and Consumer Services · doi:10.1016/j.jretconser.2020.102337 · Cited by 259
Examination of the adoption of augmented reality: A VAM approach
Lau, C. K. H., Chui, C. F. R., & Au, N. (2019) · Asia Pacific Journal of Tourism Research · doi:10.1080/10941665.2019.1655076 · Cited by 81
Shopping in the digital world: How augmented reality mobile applications trigger customer engagement
Lin, K.-Y., & Huang, T. K. (2024) · Technology in Society · doi:10.1016/j.techsoc.2024.102540 · Cited by 66
Metadata
- Authors
- tom Dieck, M. C., Jung, T. H., & Rauschnabel, P. A.
- Venue
- Computers in Human Behavior
- Publisher
- Elsevier BV
- Published
- 2018-05
- Volume
- 82
- Pages
- 44-53
- ISSN
- 0747-5632 (ISSN-L)
- OpenAlex
- W2778996712
- Cited by
- 239
- References
- 1
- FWCI
- 205.97
- Type
- journal article
- Language
- en
- Open access
- green
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- tom Dieck, M. C., Jung, T. H., & Rauschnabel, P. A. (2018). Determining visitor engagement through augmented reality at science festivals: An experience economy perspective. Computers in Human Behavior. https://doi.org/10.1016/j.chb.2017.12.043
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Contains information from the Semantic Scholar Academic Graph Datasets, made available under the ODC Attribution License (ODC-BY 1.0).
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