Examination of the adoption of augmented reality: A VAM approach
Open accessAbstract
Despite the growing importance and popularity of augmented reality (AR) technologies in hospitality and tourism, little research to identify the degree of user adoption, particularly in the business travel sector, has been conducted. Based on a questionnaire administered to 161 stakeholders attending two international conferences in Hong Kong, user experiences and adoption intention were examined and analyzed through structural equation modeling. Adoption was explored using a value-based adoption model. AR adoption is affected by its perceived value to which the benefits of usefulness and enjoyment contribute, along with newly identified components of technicality and captivating inputs.
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Perceived value is commonly acknowledged as a robust predictor of technology acceptance.
“In the field of information system research, perceived value is commonly acknowledged as a robust predictor of technology acceptance [17,28,31,32,53,54].”
From ChatGPT in Learning: Assessing Students’ Use Intentions through the Lens of Perceived Value and the Influence of AI Literacy (2024) · cites this paper as [31]
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Cited by
Sorted by citations
Al-Abdullatif, A. M., & Alsubaie, M. A. (2024) · Behavioral Sciences · doi:10.3390/bs14090845 · Cited by 126 · see citing works
“Numerous studies have highlighted a strong and significant relationship between perceived enjoyment and perceived value in adopting technologies [29,31].”
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- Authors
- Lau, C. K. H., Chui, C. F. R., & Au, N.
- Affiliations
- Hong Kong Polytechnic University (HK)
- Department of Social Work, Shue Yan University, Braemar Hill, Hong Kong
- Corresponding author
- Lau, Chloe K. H.
- Venue
- Asia Pacific Journal of Tourism Research
- Publisher
- Informa UK Limited
- Published
- 2019-08-21
- Volume
- 24
- Issue
- 10
- Pages
- 1005-1020
- ISSN
- 1094-1665 (ISSN-L)
- 1741-6507
- OpenAlex
- W2969315971
- Cited by
- 81
- References
- 59
- Citations by year
- 2026: 8 · 2025: 15 · 2024: 25 · 2023: 12 · 2022: 10 · 2021: 8 · 2020: 3
- FWCI
- 6.22
- Type
- journal article
- Language
- en
- Open access
- green
- hdl.handle.net
- Locations
- Asia Pacific Journal of Tourism Research (publishedVersion)
- PolyU Institutional Research Archive (Hong Kong Polytechnic University) (submittedVersion)
- Topics
- Social Sciences › Decision Sciences › Information Systems and Management › Technology Adoption and User Behaviour
- Physical Sciences › Computer Science › Computer Vision and Pattern Recognition › Augmented Reality Applications
- Social Sciences › Sociology and Political Science › Diverse Aspects of Tourism Research
- Keywords
- augmented reality, technology adoption, value-based adoption model, business travel, perceived usefulness, perceived enjoyment, technicality, user experience, adoption intention, hospitality technology
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