From brussels effect to gravity assists: Understanding the evolution of the GDPR-inspired personal information protection law in China
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Abstract
This paper explores the evolution of China's Personal Information Protection Law (PIPL) and situates it within the context of global data protection development. It draws inspiration from the theory of ‘Brussels Effect’ and provides a critical account of its application in non-Western jurisdictions, taking China as a prime example. Our objective is not to provide a comparative commentary on China's legal development but to illuminate the intricate dynamics between the Chinese law and the EU's GDPR. We argue that the trajectory of China's Personal Information Protection Law calls into question the applicability of the Brussels Effect: while the GDPR's imprint on the PIPL is evident, a deeper analysis unveils China's nuanced, non-linear adoption that diverges from many assumptions of the Brussels Effect and similar theories. The evolution of the GDPR-inspired PIPL is not as a straightforward outcome of the Brussels Effect but as a nuanced, intricate interplay of external influence and domestic dynamics. We introduce a complementary theory of ‘gravity assist’, which portrays China's strategic instrumentalisation of the GDPR as a template to shape its unique data protection landscape. Our theoretical framework highlights how China navigates through a patchwork of internal considerations, international standards, and strategic choices, ultimately sculpting a data protection regime that has a similar appearance to the GDPR but aligns with its distinct political, cultural and legal landscape. With a detailed historical and policy analysis of the PIPL, coupled with reasonable speculations on its future avenues, our analysis presents a pragmatic, culturally congruent approach to legal development in China. It signals a trajectory that, while potentially converging at a principled level, is likely to diverge significantly in practice, driven by China's broader socio-political and economic agendas rather than the foundational premises of EU data protection law and its global aspirations. It thus indicates the inherent limitations of applying Brussels Effect and other theoretical frameworks to non-Western jurisdictions, highlighting the imperative for integrating complementary theories to more accurately navigate complex legal landscapes.
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Regulatory solutions such as the European Union's Digital Services Act face significant jurisdictional hurdles in the United States and China, limiting the influence of the European Union's Brussels Effect.
“Yet such initiatives face significant jurisdictional hurdles in the United States and China (Liu & Yang, 2022), limiting the influence of the European Union's “Brussels Effect” (Li & Chen, 2024).”
From Stuck in the middleware with you: the challenges of capitalizing a market-oriented approach to platform governance (2025) · cites this paper as Li & Chen, 2024
Section 2.3 (pp. 8–9) argues that the Brussels Effect has limitations in China, supporting the cited point that EU regulatory influence can be limited. But Li and Chen examine the GDPR and Chinese data-protection law; they do not establish that jurisdictional hurdles for initiatives such as the Digital Services Act in both the United States and China limit that influence. (LLM, conf=0.84)
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- Authors
- Li, W., & Chen, J.
- Affiliations
- University of Edinburgh (GB)
- University of Sheffield (GB)
- Corresponding author
- Chen, Jiahong
- Venue
- Computer Law & Security Review
- Publisher
- Elsevier BV
- Published
- 2024-09
- Volume
- 54
- Pages
- 105994
- ISSN
- 2212-473X (ISSN-L)
- OpenAlex
- W4399457819
- Cited by
- 31
- References
- 32
- Citations by year
- 2026: 14 · 2025: 15 · 2024: 2
- FWCI
- 79.38
- Type
- journal article
- Language
- en
- Open access
- hybrid
- doi.org
- Licence
- Locations
- Computer law & security review (publishedVersion, cc-by)
- SSRN Electronic Journal (acceptedVersion)
- White Rose Research Online (University of Leeds, The University of Sheffield, University of York) (acceptedVersion)
- arXiv (Cornell University) (submittedVersion, cc-by)
- Aston Publications Explorer (Aston University) (submittedVersion, cc-by)
- SocArXiv (OSF Preprints) (submittedVersion, cc-by-nd)
- arXiv (Cornell University) (cc-by)
- Funders
- International Communication Association
- Topics
- Social Sciences › Law › Digitalization, Law, and Regulation
- Social Sciences › Law › Comparative and International Law Studies
- Social Sciences › Law › Government, Law, and Information Management
- Keywords
- GDPR, Brussels effect, gravity assist, data protection law, China, EU data protection law, legal transplants
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