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Abuse liability assessment of the JUUL system in four flavors relative to combustible cigarette, nicotine gum and a comparator electronic nicotine delivery system among adult smokers
Abstract
Background The abuse liability of the JUUL System (JS) in four flavors were evaluated compared to combustible cigarettes, nicotine gum, and a comparator electronic nicotine delivery system (ENDS) with pharmacokinetics (PK) and subjective effects. Methods Adult smokers (N = 66; 50.0 % female; mean age = 41.1; 63.6 % white) completed a 7-arm within-subjects cross-over product-use study while confined to a clinical laboratory. Participants used JS in four flavors (Virginia Tobacco, Mango, Mint, Creme, [5.0 % nicotine; 59 mg/mL]), their usual brand (UB) cigarette, a comparator ENDS (VUSE Solo; 4.8 % nicotine, tobacco-flavor), and mint nicotine gum (4 mg) under controlled use conditions. After each product use, nicotine PK and subjective effects were assessed. Results Maximum plasma nicotine levels (C max-BL ), rate of plasma nicotine rise, overall nicotine exposure (AUC 0-60-BL ), and subjective liking and satisfaction of JS were significantly lower than UB cigarettes. These parameters were generally greater for JS than nicotine gum; the comparator ENDS was somewhat lower but within the range of JS. Nicotine PK did not differ among the Mint, Mango, and Virginia Tobacco JS flavors. Mint and Mango were rated as more satisfying than Virginia Tobacco and Creme. Conclusions Controlled use of JS among adult smokers resulted in nicotine delivery, product liking, and satisfaction that were less than that of combustible cigarettes but generally greater than nicotine gum. These results sup…
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“Notably, inhaled nicotine has a rapid cellular uptake31,32 and overall nicotine intake from ENDS may be comparable to that from cigarettes.33”
From Birth outcomes following intrauterine exposure to electronic nicotine delivery systems: a systematic review and meta-analysis (2026) · cites this paper as [33]
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Cited by
Sorted by citations
Liu, J., Rensch, J., Wang, J., Jin, X., Vansickel, A., Edmiston, J., & Sarkar, M. (2022) · Psychopharmacology · doi:10.1007/s00213-022-06172-y · Cited by 37
Johnstone, S., Schenkel, A., Canazzi, S., Eiden, R. D., & Hawk, Jr. (2026) · Nicotine & Tobacco Research · doi:10.1093/ntr/ntag118 · Cited by 2
Metadata
- Authors
- Goldenson, N. I., Buchhalter, A. R., Augustson, E. M., Rubinstein, M. L., & Henningfield, J. E.
- Venue
- Drug and Alcohol Dependence
- Publisher
- Elsevier BV
- Published
- 2020-12
- Volume
- 217
- Pages
- 108395
- ISSN
- 0376-8716
- Cited by
- 30
- References
- 2
- Language
- en
- Licence
- Funders
- Juul Labs, Inc.
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