Cited by 121Consumer Packaging Perceptions and TrendsSensory Analysis and Statistical MethodsConsumer Attitudes and Food Labeling

Identifying important package features of milk desserts using free listing and word association

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Ares, Gastón, Deliza, Rosires·2010·Food Quality and Preference

Abstract

Identifying the package and label features that are most relevant for consumer might provide useful information for designing a food package that closely matches consumer needs and expectations. In the present work two groups of 100 milk dessert consumers were asked to elicit package and label features of milk desserts using word association and free listing. Both methodologies were useful, efficient and quick methods to determine package and label features most likely to influence consumer perception of milk desserts. Although some differences were found between them, results related to the design of milk dessert packages were similar and suggested that brand, package shape, colour, and the design of the label might be the most relevant features that should be taken into account during package design of this food product. Cluster analysis of participants enabled the identification of groups of consumers that might be driven by different package features when making their purchase decisions of milk desserts.

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Crossref · 10.1016/j.foodqual.2010.03.010

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Authors
Ares, G., & Deliza, R.
Affiliations
  • Universidad de la República de Uruguay (UY)
  • Embrapa (BR)
Corresponding author
Ares, Gastón
Venue
Food Quality and Preference
Publisher
Elsevier BV
Published
2010-09
Volume
21
Issue
6
Pages
621-628
ISSN
0950-3293 (ISSN-L)
OpenAlex
W1979891557
Cited by
121
References
42
Citations by year
2026: 9 · 2025: 3 · 2024: 11 · 2023: 7 · 2022: 9 · 2021: 9 · 2020: 8 · 2019: 7 · 2018: 12 · 2017: 9 · 2016: 5 · 2015: 7 · 2014: 9 · 2013: 4 · 2012: 9
FWCI
15.22
Type
journal article
Language
en
Open access
Locations
  • Food Quality and Preference (publishedVersion)
  • HAL (submittedVersion)
  • Americanae (AECID Library) (submittedVersion, other-oa)
  • LA Referencia (Red Federada de Repositorios Institucionales de Publicaciones Científicas) (submittedVersion, cc-by-nc-nd)
Funders
GlaxoSmithKline
Topics
  • Social Sciences › Business, Management and Accounting › Marketing › Consumer Packaging Perceptions and Trends
  • Life Sciences › Agricultural and Biological Sciences › Food Science › Sensory Analysis and Statistical Methods
  • Health Sciences › Medicine › Public Health, Environmental and Occupational Health › Consumer Attitudes and Food Labeling
Keywords
food packaging design, packaging and labeling, consumer perception, word association, free listing, brand, label design, customer segmentation, purchase decision

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