Social media, relationship marketing and corporate ESG performance

Stakeholder Engagement: Beyond the Myth of Corporate Responsibility

Greenwood, M. (2007) · Journal of Business Ethics · doi:10.1007/s10551-007-9509-y · Cited by 1,056

The evolution of relationship marketing

Sheth, J. N., & Parvatiyar, A. (1995) · International Business Review · doi:10.1016/0969-5931(95)00018-6 · Cited by 1,009

The Path to Corporate Responsibility

Zadek, S. (2007) · Corporate Ethics and Corporate Governance · doi:10.1007/978-3-540-70818-6_13 · Cited by 735

Corporate Governance and Social Responsibility: a comparative analysis of the UK and the US*

Aguilera, R. V., Williams, C. A., Conley, J. M., & Rupp, D. E. (2006) · Corporate Governance: An International Review · doi:10.1111/j.1467-8683.2006.00495.x · Cited by 612

Corporate marketing: Integrating corporate identity, corporate branding, corporate communications, corporate image and corporate reputation

Balmer, J. M. T., & Greyser, S. A. (2006) · European Journal of Marketing · doi:10.1108/03090560610669964 · Cited by 592

The wages of social responsibility — where are they? A critical review of ESG investing

Halbritter, G., & Dorfleitner, G. (2015) · Review of Financial Economics · doi:10.1016/j.rfe.2015.03.004 · Cited by 586

Social Media and Customer Dialog Management at Starbucks.

Gallaugher, J. M., & Ransbotham, S. (2010) · MIS Quarterly Executive · Cited by 492

Impact of social media marketing features on consumer's purchase decision in the fast-food industry: Brand trust as a mediator

Hanaysha, J. R. (2022) · International Journal of Information Management Data Insights · doi:10.1016/j.jjimei.2022.100102 · Cited by 331

Measuring the Degree of Corporate Social Media Use

Aichner, T., & Jacob, F. (2015) · International Journal of Market Research · doi:10.2501/ijmr-2015-018 · Cited by 298

Corporate responsibility and the movement of business

Utting, P. (2005) · Development in Practice · doi:10.1080/09614520500075797 · Cited by 289

Can biodiversity risk improve firm ESG performance? Empirical evidence from China

Pi, T., Jiao, L., Zhou, Y., & Shi, J. (2025) · Finance research letters · doi:10.1016/j.frl.2025.106931 · Cited by 52

ESG disclosure, public perception and corporate financial performance: An empirical study based on textual analysis

Chen, Y., Xie, Z., Wang, L., & Zhu, L. (2025) · Journal of Environmental Management · doi:10.1016/j.jenvman.2025.125320 · Cited by 47

Corporate ESG competitive disadvantage and cost of debt financing

Zhang, S., Xu, G., Shu, Y., & Zhu, J. F. (2024) · Finance research letters · doi:10.1016/j.frl.2024.106102 · Cited by 28

Exploring Customer Engagement in Social Commerce: A Literature Review of Frameworks, Pathways, and Emerging Trends

Mubdir, G. A., Hashim, S., Ayob, A. H., & Rosli, N. (2025) · Engineering Technology & Applied Science Research · doi:10.48084/etasr.9452 · Cited by 22

Building Effective Social Media Strategies for Business: A Systematic ReviewPreprint

Chiworeka, J. M., Thango, B. A., Magoda, A. S., Gumede, T. T., & Chiworeka, J. M. (2024) · SSRN Electronic Journal · doi:10.2139/ssrn.4999034 · Cited by 6

Human capital and corporate social investment: The effect of public policy

Tang, X., & Sun, X. (2024) · Finance research letters · doi:10.1016/j.frl.2024.105770 · Cited by 4

Can industry-education integration enhance enterprise employee safety and health levels?

Chen, H., Zhu, C., Cheng, Z., Feng, J., & Zhao, B. (2025) · Frontiers in Public Health · doi:10.3389/fpubh.2025.1607953 · Cited by 3

External Climate Information Pressure and Corporate ESG Performance: How Public Climate Risk Attention Shapes Sustainability Strategy

Yang, X., Mentel, G., Shahzad, U., Hao, P., & Vasa, L. (2026) · Corporate Social Responsibility and Environmental Management · doi:10.1002/csr.70591 · Cited by 2

Can Servitization Strategy Improve Corporate Environmental, Social, and Governance (ESG) Performance? Empirical Evidence From Listed Manufacturing Enterprises in China

Hai-lin, D., Chen, J., & Zhang, L. (2025) · Discrete Dynamics in Nature and Society · doi:10.1155/ddns/8847322 · Cited by 2

Public attention and ESG performance of solid waste disposal companies: empirical evidence from China

Shuai, Y., Li, J., Jiao, J., & Chen, Z. (2025) · Environment Development and Sustainability · doi:10.1007/s10668-025-06551-3 · Cited by 3

МАРКЕТИНГ ВЗАЄМОВІДНОСИН ЯК ІННОВАЦІЙНА ПАРАДИГМА У МАРКЕТИНГУ

Татарінов, В. В., Бугайчук, Т. В., & Щербина, І. М. (2024) · Економіка та суспільство · doi:10.32782/2524-0072/2024-67-80 · Cited by 1

Research on the impact of social media advertisement placement on enterprises' economic benefits

Liu, R., Duan, N., & Liu, J. (2025) · International Review of Economics & Finance · doi:10.1016/j.iref.2025.104377 · Cited by 1

The Impact of Social Marketing on Sustainable Development Goals: Aims &Challenges : An Analytical Study of a Sample of Mosul University Students

Maaroof, A., Alhamdani, Z., Alshebly, O. Q., Adam, A., Alblewi, M., & DEDEOĞLU, M. (2025) · Journal of Economics and Administrative Sciences · doi:10.33095/5dmm8j16 · Cited by 1

Tendencia al escándalo como estrategia de marketing en moda textil: el caso Zara

Varona, G. R. A., & Benites-Alejandría, C. E. (2024) · Universitas · doi:10.17163/uni.n41.2024.04 · Cited by 1

Building Effective Social Media Strategies for Business: A Systematic ReviewPreprint

Chiworeka, J. M., Thango, B. A., Gumede, T. T., & Magoda, A. S. (2024) · SSRN Electronic Journal · doi:10.2139/ssrn.4979771 · Cited by 1

Studying Workforce Diversity, Inclusion and Engagement Under Universal Reporting for India's IT Sector

Nagpal, A., Rana, S., & Vyas, B. (2026) · International Research Journal of Multidisciplinary Scope · doi:10.47857/irjms.2026.v07i02.011034

U-shaped relationship between eco-marketing and ESG in environmental sustainability

G’ulomovna, D. Z. (2024) · E3S Web of Conferences · doi:10.1051/e3sconf/202457701006

Digital transformation and customer relationships: goodwill and perceived gain

Zhang, W., Chen, J., & Wang, Y. (2026) · Management Decision · doi:10.1108/md-08-2025-2496

Government procurement as a catalyst for carbon transparency: Evidence from China’s A-share market

Qiu, X., Zhang, X., Peng, Y., & Zhuang, Y. (2026) · Economic Analysis and Policy · doi:10.1016/j.eap.2026.03.019

Analysis of Impact of Government Information Disclosure on Corporate ESG Performance —— Taking A-Share Listed Companies in Shanghai and Shenzhen as an Example

Peng, Q. (2026) · Science Innovation · doi:10.11648/j.si.20261402.11

Empirical associations between financial management confidence, trust in social media, confidence in FinTech, and sustainable investment decisions: the European Union case

Tahir, M. S., & Rehman, S. U. (2026) · Journal of Financial Services Marketing · doi:10.1057/s41264-026-00372-9

Social Media Marketing

Chhonker, M. S., & Borah, A. (2026) · Oxford University Press eBooks · doi:10.1093/9780197859063.003.0045

The Relationship Between Marketing and ESG: Evidence on the Impact of Marketing Intensity on the Social Dimension

Erdem, A. (2026) · İstatistik ve Uygulamalı Bilimler Dergisi · doi:10.52693/jsas.1936345

Curbing corporate greenwashing with transparency: the governance role of open government data in China

Wang, J., & Fonseka, M. (2026) · International Studies of Management and Organization · doi:10.1080/00208825.2026.2711848

Corporate ESG Performance and Corporate Performance

Long, P. (2025) · Frontiers in Economics and Management · doi:10.6981/fem.202505_6(5).0007

Study on the Differentiated Impact of Social Media Emotion Orientation on Corporate ESG Performance

Huang, X. (2026) · Exploring Science Academic Conference Series · doi:10.70267/icbms.2502.351357

Does banking relationships promote environmental, social, and governance performance? Empirical evidence from A‐share listed firms in China

Wang, M., Zhao, Q., & Gong, X. (2024) · Managerial and Decision Economics · doi:10.1002/mde.4383 · Cited by 6

The improvement of the social credit environment and corporate ESG performance - evidence from the "construction of china's social credit system"

Song, L., Li, W., Xinlin, J., Yang, Y., Du, X., & Liu, C. (2024) · Finance research letters · doi:10.1016/j.frl.2024.105565 · Cited by 14

Shareholder Relationship Networks, Media Attention, and Corporate ESG Peer Effects: The Impact of Proximity to High or Low ESG Performers?Preprint

Wang, S., zhang, X., Wang, P., & Wang, Q. (2025) · SSRN Electronic Journal · doi:10.2139/ssrn.5102314