Emotional AI in education and toys: Investigating moral risk awareness in the acceptance of AI technologies from a cross-sectional survey of the Japanese population
Open accessAbstract
Emotional artificial intelligence (AI), i.e., affective computing technologies, is rapidly reshaping the education of young minds worldwide. In Japan, government and commercial stakeholders are promulgating emotional AI not only as a neoliberal, cost-saving benefit but also as a heuristic that can improve the learning experience at home and in the classroom. Nevertheless, critics warn of a myriad of risks and harms posed by the technology such as privacy violation, unresolved deeper cultural and systemic issues, machinic parentalism as well as the danger of imposing attitudinal conformity. This study brings together the Technological Acceptance Model and Moral Foundation Theory to examine the cultural construal of risks and rewards regarding the application of emotional AI technologies. It explores Japanese citizens' perceptions of emotional AI in education and children's toys via analysis of a final sample of 2000 Japanese respondents with five age groups (20s–60s) and two sexes equally represented. The linear regression models for determinants of attitude toward emotional AI in education and in toys account for 44 % and 38 % variation in the data, respectively. The analyses reveal a significant negative correlation between attitudes toward emotional AI in both schools and toys and concerns about privacy violations or the dystopian nature of constantly monitoring of children and students' emotions with AI (Education: β DystopianConcern = − .094***; Toys: β PrivacyConcern = − .199***). However, worries about autonomy and bias show mixed results, which hints at certain cultural nuances of values in a Japanese context and how new the technologies are. Concurring with the empirical literature on the Moral Foundation Theory, the chi-square (Χ 2 ) test shows Japanese female respondents express more fear regarding the potential harms of emotional AI technologies for the youth's privacy, autonomy, data misuse, and fairness (p < 0.001). The policy implications of these results and insights on the impacts of emotional AI for the future of human-machine interaction are also provided.
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This lack of transparency inhibits informed consent and amplifies the potential for unintended relational harm, particularly among vulnerable populations.
“This lack of transparency inhibits informed consent and amplifies the potential for unintended relational harm, particularly among vulnerable populations”
From Toward an Ethic of Synthetic Relationality: Identity, Intimacy, and Risk in AI-Mediated Roleplay Environments (2025) · cites this paper as Ho, Mantello, and Vuong 2024
The Results (Emotional AI in children's toys; page unavailable) say parents may lack the literacy to assess opaque data practices and call for protecting vulnerable children from possible harms. The Discussion (Policy implications; page unavailable) warns that smart toys may worsen psychological tendencies in at-risk children. These passages support concerns about transparency and harm, but do not establish that a lack of transparency inhibits informed consent or specifically amplifies relational harm. (LLM, conf=0.83)
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- Authors
- Ho, M.-T., Mantello, P., & Vuong, Q.-H.
- Affiliations
- Ritsumeikan Asia Pacific University (JP)
- Vietnam Academy of Social Sciences (VN)
- Venue
- Heliyon
- Publisher
- Elsevier BV
- Published
- 2024-08
- Volume
- 10
- Issue
- 16
- Pages
- e36251
- ISSN
- 2405-8440 (ISSN-L)
- PMC
- PMC11382058
- OpenAlex
- W4401537241
- Cited by
- 37
- References
- 66
- Citations by year
- 2026: 13 · 2025: 22 · 2024: 2
- FWCI
- 15.34
- Type
- journal article
- Language
- en
- Open access
- gold
- doi.org
- Licence
- Locations
- Heliyon (publishedVersion, cc-by)
- PubMed Central (publishedVersion, cc-by)
- PubMed (publishedVersion)
- DOAJ (DOAJ: Directory of Open Access Journals) (submittedVersion, cc-by-sa)
- Funders
- Japan Science and Technology Agency
- Topics
- Social Sciences › Safety Research › Ethics and Social Impacts of AI
- Physical Sciences › Computer Science › Information Systems › Artificial Intelligence in Education
- Social Sciences › Psychology › Social Psychology › Social Robot Interaction and HRI
- Keywords
- emotional artificial intelligence, affective computing, technology acceptance, technology acceptance model, toys, education, privacy concerns, autonomy, algorithmic bias, gender differences, human-machine interaction, parentalism
About these checks
Registry, retraction, Cites and statistics results are computed, not judged, with one exception: a printed reference that no index lists is read once by a model before it counts as a citation error. Claims are extracted by a model and kept only when their quote appears verbatim in the text; each cited source is then checked, with a model’s help, for whether it says what the claim relies on. Those verdicts can be wrong — read the claim’s quote and the cited source before relying on one.
Statistics and arithmetic are recomputed, not judged.
Confidence bands are shown only for fields calibrated on our annotated test set. None is calibrated yet, so no band is shown.
What counts as a claim ›How we measure confidence ›How we check this ›
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