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Cited by 339

The DOI matches its Crossref record; 91 of the 91 references it cites were found in a registry or an index.

Understanding mobile marketing adoption intention by South African SMEs: A multi-perspective framework

Maduku, Daniel K., Mpinganjira, Mercy, Duh, Helen·2016·International Journal of Information Management
DOI 10.1016/j.ijinfomgt.2016.04.018
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Crossref · 10.1016/j.ijinfomgt.2016.04.018

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Metadata

Authors
Maduku, D. K., Mpinganjira, M., & Duh, H.
Venue
International Journal of Information Management
Publisher
Elsevier BV
Published
2016-10
Volume
36
Issue
5
Pages
711-723
ISSN
0268-4012 (ISSN-L)
DOI
10.1016/j.ijinfomgt.2016.04.018
OpenAlex
W2347477571
Cited by
339
References
91
FWCI
34.71
Type
journal article
Language
en
Open access
closed

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CoChat. (2026). Citation check: Understanding mobile marketing adoption intention by South African SMEs: A multi-perspective framework. https://app.cochat.ai/papers/10.1016/j.ijinfomgt.2016.04.018
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Maduku, D. K., Mpinganjira, M., & Duh, H. (2016). Understanding mobile marketing adoption intention by South African SMEs: A multi-perspective framework. International Journal of Information Management. https://doi.org/10.1016/j.ijinfomgt.2016.04.018

Data sources

Bibliographic data: Semantic Scholar, OpenAlex, Crossref.

Contains information from the Semantic Scholar Academic Graph Datasets, made available under the ODC Attribution License (ODC-BY 1.0).

Semantic Scholar’s data is described in: Kinney, R., et al. (2023). The Semantic Scholar Open Data Platform. arXiv:2301.10140.