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Cited by 488

The DOI matches its Crossref record; 20 of the 20 references it cites were found in a registry or an index.

Understanding impulse buying in mobile commerce: An investigation into hedonic and utilitarian browsing

Zheng, Xiabing, Men, Jinqi, Yang, Feng, Gong, Xiuyuan·2019·International Journal of Information Management
DOI 10.1016/j.ijinfomgt.2019.02.010
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Abstract

Abstract Growing evidence shows that mobile commerce will increase consumers’ impulse buying behavior. However, existing study examining the impact factors on individuals’ impulse buying in mobile commerce is limited. Drawing on stimulus-organism-response (S-O-R) paradigm, this study focuses on situation factors and reaction factors in mobile commerce to examine impulse buying. Building on prior literature of browsing and motivation theory, this study views hedonic browsing and utilitarian browsing as two key drivers on impulse buying in mobile commerce. This study adopts partial least squares estimation to analyze the data obtained from an online questionnaire. Two main findings emerge. First, three situation factors (portability, visual appeal and interpersonal influence) differently affect hedonic browsing and utilitarian browsing. Second, hedonic browsing directly and positively influences consumers’ urge to buy impulsively, whereas utilitarian browsing indirectly influences consumers’ urge to buy impulsively through hedonic browsing. Discussions, limitations, and implications are also presented in the paper.

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Metadata

Authors
Zheng, X., Men, J., Yang, F., & Gong, X.
Venue
International Journal of Information Management
Publisher
Elsevier BV
Published
2019-10
Volume
48
Pages
151-160
ISSN
0268-4012 (ISSN-L)
DOI
10.1016/j.ijinfomgt.2019.02.010
OpenAlex
W2930030360
Cited by
488
References
20
FWCI
68.14
Type
journal article
Language
en
Open access
closed

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CoChat. (2026). Citation check: Understanding impulse buying in mobile commerce: An investigation into hedonic and utilitarian browsing. https://app.cochat.ai/papers/10.1016/j.ijinfomgt.2019.02.010
The paper
Zheng, X., Men, J., Yang, F., & Gong, X. (2019). Understanding impulse buying in mobile commerce: An investigation into hedonic and utilitarian browsing. International Journal of Information Management. https://doi.org/10.1016/j.ijinfomgt.2019.02.010

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Bibliographic data: Semantic Scholar, OpenAlex, Crossref.

Contains information from the Semantic Scholar Academic Graph Datasets, made available under the ODC Attribution License (ODC-BY 1.0).

Semantic Scholar’s data is described in: Kinney, R., et al. (2023). The Semantic Scholar Open Data Platform. arXiv:2301.10140.