The DOI matches its Crossref record; 4 of the 4 references it cites were found in a registry or an index.
What is ‘neuromarketing’? A discussion and agenda for future research
Open accessAbstract
Recent years have seen advances in neuroimaging to such an extent that neuroscientists are able to directly study the frequency, location, and timing of neuronal activity to an unprecedented degree. However, marketing science has remained largely unaware of such advances and their huge potential. In fact, the application of neuroimaging to market research--what has come to be called "neuromarketing"--has caused considerable controversy within neuroscience circles in recent times. This paper is an attempt to widen the scope of neuromarketing beyond commercial brand and consumer behaviour applications, to include a wider conceptualisation of marketing science. Drawing from general neuroscience and neuroeconomics, neuromarketing as a field of study is defined, and some future research directions are suggested.
Overview
The claims and statistics of this paper haven’t been checked yet.
Run the check — free, no account needed. It reads the open-access text and checks the sources it cites.
Integrity signals
Registry
Cites
Statistics
Verification
Claims the paper makes
The claims and statistics of this paper haven’t been checked yet.
Run the check — free, no account needed. It reads the open-access text and checks the sources it cites.
Self-check
Percentages, sums and reported differences re-computed from the paper’s own numbers.
The self-check needs the paper’s full text.
Citations
Cites
The commitment-trust theory of relationship marketing
Morgan, R. M., & Hunt, S. D. (1994) · Journal of Marketing · doi:10.1177/002224299405800302 · Cited by 22,355
Getting to Know You: Reputation and Trust in a Two-Person Economic Exchange
King-Casas, B., Tomlin, D., Anen, C., Camerer, C. F., Quartz, S. R., & Montague, P. R. (2005) · Science · doi:10.1126/science.1108062 · Cited by 1,345
Generalizations about trust in marketing channel relationships using meta-analysis
Geyskens, I., Steenkamp, J.-B. E. M., & Kumar, N. (1998) · International Journal of Research in Marketing · doi:10.1016/s0167-8116(98)00002-0 · Cited by 890
New Empirical Generalizations on the Determinants of Price Elasticity
Bijmolt, T. H. A., Van Heerde, H. J., & Pieters, R. G. M. (2005) · Journal of Marketing Research · doi:10.1509/jmkr.42.2.141.62296 · Cited by 440
Cited by
Vargo, S. L., & Lusch, R. F. (2017) · International Journal of Research in Marketing · doi:10.1016/j.ijresmar.2016.11.001 · Cited by 1,299
Branding the brain: A critical review and outlook
Plassmann, H., Ramsøy, T. Z., & Milosavljevic, M. (2012) · Journal of Consumer Psychology · doi:10.1016/j.jcps.2011.11.010 · Cited by 585
The Role of Big Data and Predictive Analytics in Retailing
Bradlow, E. T., Gangwar, M., Kopalle, P., & Voleti, S. (2017) · Journal of Retailing · doi:10.1016/j.jretai.2016.12.004 · Cited by 516
The Multilevel Nature of Customer Experience Research: An Integrative Review and Research Agenda
Kranzbühler, A., Kleijnen, M. H. P., Morgan, R. E., & Teerling, M. (2018) · International Journal of Management Reviews · doi:10.1111/ijmr.12140 · Cited by 389
Yen, C., & Chiang, M.-C. (2021) · Behaviour & Information Technology · doi:10.1080/0144929x.2020.1743362 · Cited by 297
Metadata
- Authors
- Lee, N., Broderick, A. J., & Chamberlain, L.
- Venue
- International Journal of Psychophysiology
- Publisher
- Elsevier BV
- Published
- 2007-02
- Volume
- 63
- Issue
- 2
- Pages
- 199-204
- ISSN
- 0167-8760 (ISSN-L)
- OpenAlex
- W1997061718
- Cited by
- 862
- References
- 4
- FWCI
- 56.31
- Type
- journal article
- Language
- en
- Open access
- green
About these checks
Registry, retraction, Cites and statistics results are computed, not judged, with one exception: a printed reference that no index lists is read once by a model before it counts as a citation error. Claims are extracted by a model and kept only when their quote appears verbatim in the text; each cited source is then checked, with a model’s help, for whether it says what the claim relies on. Those verdicts can be wrong — read the claim’s quote and the cited source before relying on one.
Statistics and arithmetic are recomputed, not judged.
Confidence bands are shown only for fields calibrated on our annotated test set. None is calibrated yet, so no band is shown.
What counts as a claim ›How we measure confidence ›How we check this ›
Are you an author, or do you see a problem with this page? Request a review
How to cite
Cite CoChat for the checks on this page, and the paper for its own findings.
- This page
- CoChat. (2026). Citation check: What is ‘neuromarketing’? A discussion and agenda for future research. https://app.cochat.ai/papers/10.1016/j.ijpsycho.2006.03.007
- The paper
- Lee, N., Broderick, A. J., & Chamberlain, L. (2007). What is ‘neuromarketing’? A discussion and agenda for future research. International Journal of Psychophysiology. https://doi.org/10.1016/j.ijpsycho.2006.03.007
Data sources
Bibliographic data: Semantic Scholar, OpenAlex, Crossref.
Contains information from the Semantic Scholar Academic Graph Datasets, made available under the ODC Attribution License (ODC-BY 1.0).
Semantic Scholar’s data is described in: Kinney, R., et al. (2023). The Semantic Scholar Open Data Platform. arXiv:2301.10140.
