The DOI matches its Crossref record; 1 of the 1 references it cites were found in a registry or an index.
The relative incidence of positive and negative word of mouth: A multi-category study
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Citations
Cites
Customer Switching Behavior in Service Industries: An Exploratory Study
Keaveney, S. M. (1995) · Journal of Marketing · doi:10.2307/1252074 · Cited by 2,905
Cited by
Word of mouth and interpersonal communication: A review and directions for future research
Berger, J. (2014) · Journal of Consumer Psychology · doi:10.1016/j.jcps.2014.05.002 · Cited by 1,469
Measuring the impact of positive and negative word of mouth on brand purchase probability
East, R., Hammond, K., & Lomax, W. (2008) · International Journal of Research in Marketing · doi:10.1016/j.ijresmar.2008.04.001 · Cited by 629
Self-citationColicev, A., Malshe, A., Pauwels, K., & O'Connor, P. (2018) · Journal of Marketing · doi:10.1509/jm.16.0055 · Cited by 370
Extending the Theory of Planned Behavior to Predict Tourism Destination Revisit Intention
Soliman, M. (2021) · International Journal of Hospitality & Tourism Administration · doi:10.1080/15256480.2019.1692755 · Cited by 305
Vocal Minority and Silent Majority: How Do Online Ratings Reflect Population Perceptions of Quality?
Gao, G. (., Greenwood, B. N., Agarwal, R., & McCullough, P. (2015) · SSRN Electronic Journal · doi:10.2139/ssrn.2629837 · Cited by 278
Metadata
- Authors
- East, R., Hammond, K., & Wright, M.
- Venue
- International Journal of Research in Marketing
- Publisher
- Elsevier BV
- Published
- 2007-06
- Volume
- 24
- Issue
- 2
- Pages
- 175-184
- ISSN
- 0167-8116 (ISSN-L)
- OpenAlex
- W1990406041
- Cited by
- 336
- References
- 1
- FWCI
- 33.87
- Type
- journal article
- Language
- en
- Open access
- closed
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Registry, retraction, Cites and statistics results are computed, not judged, with one exception: a printed reference that no index lists is read once by a model before it counts as a citation error. Claims are extracted by a model and kept only when their quote appears verbatim in the text; each cited source is then checked, with a model’s help, for whether it says what the claim relies on. Those verdicts can be wrong — read the claim’s quote and the cited source before relying on one.
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- CoChat. (2026). Citation check: The relative incidence of positive and negative word of mouth: A multi-category study. https://app.cochat.ai/papers/10.1016/j.ijresmar.2006.12.004
- The paper
- East, R., Hammond, K., & Wright, M. (2007). The relative incidence of positive and negative word of mouth: A multi-category study. International Journal of Research in Marketing. https://doi.org/10.1016/j.ijresmar.2006.12.004
Data sources
Bibliographic data: Semantic Scholar, OpenAlex, Crossref.
Contains information from the Semantic Scholar Academic Graph Datasets, made available under the ODC Attribution License (ODC-BY 1.0).
Semantic Scholar’s data is described in: Kinney, R., et al. (2023). The Semantic Scholar Open Data Platform. arXiv:2301.10140.
