Cited by 629Digital Marketing and Social MediaConsumer Behavior and Marketing InfluenceConsumer Market Behavior and Pricing

Measuring the impact of positive and negative word of mouth on brand purchase probability

East, Robert, Hammond, Kathy, Lomax, Wendy·2008·International Journal of Research in Marketing

Integrity signals

Registry

Crossref · 10.1016/j.ijresmar.2008.04.001

Cites

41 of 41 references verified0 citation errors · 0 not checkable

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Authors
East, R., Hammond, K., & Lomax, W.
Affiliations
Kingston University London (GB)
Corresponding author
East, Robert
Venue
International Journal of Research in Marketing
Publisher
Elsevier BV
Published
2008-09
Volume
25
Issue
3
Pages
215-224
ISSN
0167-8116 (ISSN-L)
OpenAlex
W2024300665
Cited by
629
References
41
Citations by year
2026: 14 · 2025: 23 · 2024: 19 · 2023: 38 · 2022: 32 · 2021: 42 · 2020: 46 · 2019: 43 · 2018: 46 · 2017: 54 · 2016: 54 · 2015: 46 · 2014: 48 · 2013: 48 · 2012: 28
FWCI
54.39
Type
journal article
Language
en
Open access
closed
Locations
  • International Journal of Research in Marketing (publishedVersion)
  • RePEc: Research Papers in Economics (submittedVersion)
  • Research Repository (Kingston University London) (submittedVersion)
Topics
  • Social Sciences › Sociology and Political Science › Digital Marketing and Social Media
  • Social Sciences › Business, Management and Accounting › Marketing › Consumer Behavior and Marketing Influence
  • Social Sciences › Business, Management and Accounting › Marketing › Consumer Market Behavior and Pricing
Keywords
word of mouth, positive word of mouth, negative word-of-mouth, purchase intention, consumer resistance, brand preference

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