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Cited by 605

The DOI matches its Crossref record; 72 of the 72 references it cites were found in a registry or an index.

A new measure of brand personality

Geuens, Maggie, Weijters, Bert, De Wulf, Kristof·2009·International Journal of Research in Marketing
DOI 10.1016/j.ijresmar.2008.12.002
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Registry

Crossref · 10.1016/j.ijresmar.2008.12.002

Cites

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Metadata

Authors
Geuens, M., Weijters, B., & De Wulf, K.
Venue
International Journal of Research in Marketing
Publisher
Elsevier BV
Published
2009-06
Volume
26
Issue
2
Pages
97-107
ISSN
0167-8116 (ISSN-L)
DOI
10.1016/j.ijresmar.2008.12.002
OpenAlex
W1972261352
Cited by
605
References
72
FWCI
72.81
Type
journal article
Language
en
Open access
closed

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CoChat. (2026). Citation check: A new measure of brand personality. https://app.cochat.ai/papers/10.1016/j.ijresmar.2008.12.002
The paper
Geuens, M., Weijters, B., & De Wulf, K. (2009). A new measure of brand personality. International Journal of Research in Marketing. https://doi.org/10.1016/j.ijresmar.2008.12.002

Data sources

Bibliographic data: Semantic Scholar, OpenAlex, Crossref.

Contains information from the Semantic Scholar Academic Graph Datasets, made available under the ODC Attribution License (ODC-BY 1.0).

Semantic Scholar’s data is described in: Kinney, R., et al. (2023). The Semantic Scholar Open Data Platform. arXiv:2301.10140.