The DOI matches its Crossref record; 6 of the 6 references it cites were found in a registry or an index.
On Resonance: A Critical Pluralistic Inquiry Into Advertising Rhetoric
Abstract
In this paper I review, from the perspective of experimental research, studies that have examined how brands acquire cultural meaning, and suggest future research directions.McCracken's (1986) model of the meaning transfer process gained influence about thirty years ago, but experimental studies of the processes it posited have been limited in their scope.The review is organized around three questions.First, what should be the dependent variables: the types of meanings that can adhere to brands?Second, what have we learned from studies on the types of
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Citations
Cites
Possessions and the Extended Self
Belk, R. W. (1988) · Journal of Consumer Research · doi:10.1086/209154 · Cited by 9,064
Consumers and Their Brands: Developing Relationship Theory in Consumer Research
Fournier, S. (1998) · Journal of Consumer Research · doi:10.1086/209515 · Cited by 7,542
The Ties That Bind: Measuring the Strength of Consumers’ Emotional Attachments to Brands
Thomson, M., MacInnis, D. J., & Whan Park, C. (2005) · Journal of Consumer Psychology · doi:10.1207/s15327663jcp1501_10 · Cited by 2,713
The role of involvement in attention and comprehension processes
Celsi, R. L., & Olson, J. C. (1988) · Journal of Consumer Research · doi:10.1086/209158 · Cited by 2,070
Emotional responses to music: The need to consider underlying mechanisms
Juslin, P. N., & Västfjäll, D. (2008) · Behavioral and Brain Sciences · doi:10.1017/s0140525x08005293 · Cited by 1,914
Textual paralanguage and its implications for marketing communications
Luangrath, A. W., Peck, J., & Barger, V. A. (2017) · Journal of Consumer Psychology · doi:10.1016/j.jcps.2016.05.002 · Cited by 221
Cited by
Consumer Culture Theory (CCT): Twenty Years of Research
Arnould, E. J., & Thompson, C. J. (2005) · Journal of Consumer Research · doi:10.1086/426626 · Cited by 3,677
Peterson, R. A. (2001) · Journal of Consumer Research · doi:10.1086/323732 · Cited by 1,258
Market-Oriented Ethnography: Interpretation Building and Marketing Strategy Formulation
Arnould, E. J., & Wallendorf, M. (1994) · Journal of Marketing Research · doi:10.1177/002224379403100404 · Cited by 1,027
Images in Advertising: The Need for a Theory of Visual Rhetoric
Scott, L. M. (1994) · Journal of Consumer Research · doi:10.1086/209396 · Cited by 788
Can Mixed Emotions Peacefully Coexist?
Williams, P., & Aaker, J. L. (2002) · Journal of Consumer Research · doi:10.1086/338206 · Cited by 488
Metadata
- Authors
- McQuarrie, E. F., & Mick, D. G.
- Venue
- Journal of Consumer Research
- Publisher
- Oxford University Press (OUP)
- Published
- 1992-09
- Volume
- 19
- Issue
- 2
- Pages
- 180
- ISSN
- 0093-5301 (ISSN-L)
- 1537-5277
- OpenAlex
- W2083905551
- Cited by
- 422
- References
- 6
- FWCI
- 18.16
- Type
- journal article
- Language
- en
- Open access
- closed
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Bibliographic data: Semantic Scholar, OpenAlex, Crossref.
Contains information from the Semantic Scholar Academic Graph Datasets, made available under the ODC Attribution License (ODC-BY 1.0).
Semantic Scholar’s data is described in: Kinney, R., et al. (2023). The Semantic Scholar Open Data Platform. arXiv:2301.10140.
